• Produce and execute project deliverables with quality and within established deadlines, ensuring the implementation of SEO strategies that contribute to achieving clients' expected results. • Produce SEO analyses and studies for clients across different industries and sizes, with a focus on generating results. • Conduct competitive analyses and identify opportunities to improve content and site structures. • Develop SEO strategies for clients' websites and blogs. • Perform keyword research and selection. • Create strategic SEO plans for articles and website pages. • Perform SEO optimizations and content reviews. • Publish articles on various platforms (WordPress, Magento, HubSpot, among others). • Execute On-Page SEO optimizations and internal linking improvements. • Monitor key SEO metrics such as organic traffic, engagement, and conversion rates. • Track the performance of implemented strategies and prepare results reports. • Participate in and present at internal meetings and training sessions. • Contribute to the training and shadowing of new SEO analysts. • Maintain communication with clients when necessary. • Keep up to date with SEO trends, new tools, and industry best practices. • Contribute to the evolution and continuous improvement of the team's processes.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description SocialPilot is looking for an experienced SEO Manager (5+ years) to join our team. You’ll own and scale our organic growth engine with a clear business focus: drive more qualified trials and demo bookings through SEO, while strengthening category authority and improving visibility across AI-driven discovery (LLMs / AI search experiences). As our online presence is extremely important to business growth, this role will play a major part in shaping how customers discover SocialPilot — and how effectively we convert that demand into product adoption. What you will achieve - Grow qualified trials and demo bookings from organic search in a predictable, compounding way - Improve performance of high-intent organic entry points (comparisons, alternatives, integrations, agency/SMB workflows, etc.) - Establish clarity and execution velocity through a strong SEO operating system - Strengthen SocialPilot’s brand/category authority and visibility in AI-powered search/LLM answers - Support organic growth in Europe by improving rankings and performance in priority European markets What you will do (Key responsibilities) - Lead the entire SEO initiatives, strategy and SEO team for SocialPilot with outcomes tied to trials and demo bookings (not just traffic) - Develop and execute SEO roadmaps to drive sustainable organic growth across on-page, content, technical, and authority-building efforts - Own SEO process creation and deliverables, including (but not limited to): keyword research and clustering, content briefs and refresh plans, on-page improvements, technical audits, backlinking/authority initiatives, and internal linking - Build clear reporting and weekly visibility on what’s working, what’s not, and what’s next, connecting SEO work to signups/trials, conversion rates, and funnel performance - Work closely with the Content Manager and writers to define content strategy/calendar based on SEO opportunities, user intent, and business priorities - Stay on top of SEO trends, algorithm changes, and the evolving search landscape — including AI-driven discovery — and translate them into practical, measurable action plans - Apply solid marketing fundamentals to identify conversion bottlenecks and run experiments to improve conversion across the funnel (SERP → landing page → signup/trial) - Maintain effective communication with leadership and cross-functional teams on progress, blockers, and priorities to hit KPIs - Mentor and raise the bar for the SEO function by setting standards for quality, execution, and accountability - Build and leverage AI + automation workflows to scale SEO operations (e.g., audits, reporting, content refresh workflows, internal linking suggestions, SERP monitoring), improving execution speed and consistency Qualifications - 5+ years’ experience working specifically in SEO - You do not live only inside Ahrefs/SEO tools — you understand business objectives and how SEO drives growth outcomes - Strong understanding of user intent and its alignment with content quality and conversion - Experience planning, implementing, and reporting a revenue-led SEO strategy (SaaS experience is a plus) - Experience working with a content team in an SEO capacity — creating briefs, improving quality, running refresh programs, and building repeatable workflows - Proficient with tools like Google Analytics (GA4), Google Search Console, Google Tag Manager, Ahrefs/Semrush, Mixpanel, and marketing automation tools - Solid understanding of marketing fundamentals to consistently identify & run experiments improving conversion rates across different parts of the funnel - Hands-on experience using AI and automation to improve SEO productivity and decision-making - Strong analytics and tracking mindset, comfortable working with product analytics to connect SEO activity to outcomes - Strong project management skills: can lead cross-functional collaboration, prioritize high-impact work, and drive complex projects to completion - Practical approach to improving visibility in AI/LLM-driven search experiences (measurable, not hype) Bonus points if you have: - Experience supporting SEO growth in European markets (international expansion exposure) - Built personal/team automation for SEO (scripts, templates, dashboards, automated QA checks) that improved velocity or quality Company Description SocialPilot helps 12,000+ SMBs and agencies publish, analyze, and manage their social media effortlessly. We're a bootstrapped, profitable, and fast-growing B2B SaaS company based in India — recently nominated for the Economic Times Startup Awards in the Bootstrap category. Our Impact So Far - 12,000+ global customers - 5B+ social media posts published - Consistently ranked as a Leader by G2, Capterra, TrustRadius - Recognized as one of India’s Top 10 Bootstrapped Startups - Certified as a Great Place to Work™ Why You’ll Love Working Here - Transparent culture: Full visibility into strategy, performance, and goals - No micromanagement: Full ownership and accountability of your work - Learning & growth: Personalized learning plans and professional development support - Amazing team: Collaborate with top talent from world-class backgrounds - Top-notch benefits: Health coverage, wellness initiatives, and more - Open door policy: No hierarchy. Just open conversations. - Modern workspace: Zen-inspired, well-equipped office space for in-office collaboration Join us and shape the future of social media marketing — one product decision at a time. 👉 Apply now and be part of our journey!

• Define and execute Wati’s organic growth roadmap across traditional search (Google) and Generative/Answer Engine Optimization (GEO/AEO like Perplexity, ChatGPT Search). • Own the funnel: Channel → Activation → Pipeline → Revenue. Every organic initiative must include a target metric, revenue logic, and a clear payback period. • Shift our organic narrative to target higher-value, AI-ready segments (Mid-Market/Enterprise). • You will design and implement fully scalable, programmatic, and AI-assisted content workflows. • Use agentic coding tools (Cursor, Claude Code, etc.) to automate SEO tasks, internal linking, and content research. • Move fast: Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does. • Maintain flawless technical SEO (indexation, crawlability, Core Web Vitals). • Structure our content to be easily digested by LLMs (Schema, entity-driven structures, Information Gain optimization) to ensure Wati is the primary cited source in AI-generated answers.

• SEO & GEO Strategy. Develop an annual growth plan: content, intent prioritization, resources (in-house / contractors). • Modernize Analytics Systems. Enhance our GSC and GA4 dashboards; establish an initial set of essential reports and alerts. • Ensure Proper Indexing, Clear Information Architecture, Correct Structured Data (Organization/Product/HowTo/FAQ/Review), and strong Core Web Vitals. • Keyword Clustering & Content Production. Structure keyword clusters, write clear briefs for writers/designers, manage regular publishing and updates, and implement internal linking. (Goal: Scalability and repeatability; finalize "template page" types after the audit.) • Link-Earning & E-E-A-T. Develop a strategy for acquiring quality backlinks and authority signals; collaborate with the brand team on digital PR and thought leadership. • GEO / Answer Engine Optimization. Secure presence and citations for JobHire.AI in AI-powered search answers (AI Overviews, Copilot, Perplexity, etc.) for high-intent topics; connect GEO signals to organic contribution. • Processes & Delivery. Work collaboratively with product and engineering teams to implement SEO changes into production.