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Marketing Manager
Location
United States
Posted
59 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing Manager
Ordergroove
Role Description We’re looking for an experienced Marketing Manager to join our marketing team to help bring our name, story, and product to the world’s largest brands! You’ll work alongside the most talented team in the business and report directly to our Senior Director of Demand Generation. Our Marketing Manager will be responsible for setting and executing Ordergroove’s prospect-facing integrated marketing strategy to increase brand awareness and drive account engagement from targeted enterprise brands across key growth markets, driving new business pipeline and sales. This role owns the strategy and execution of full-funnel integrated marketing efforts—including campaigns, events, and partner initiatives—to engage, educate, and convert prospects into qualified opportunities. You will be responsible for building and scaling pipeline within your segments, acting as the primary marketing operator to achieve pipeline performance and outcomes. Given our focus on the world’s largest commerce brands, success in this role requires the ability to break through the noise and build demand with enterprise accounts. Experience with ABM, high-impact networking events, and conference execution will be critical to your strategy. This role offers both strategic and hands-on marketing execution while working alongside some of the best marketing, sales, partner, and customer success professionals in the industry. This is a high-growth role designed for marketers looking to take the next step in ownership and impact, with a clear internal growth path. What you will do: - Shape the strategic direction for targeted ABM-style multi-channel campaigns, leveraging events and partner networks, to drive awareness, engagement, and pipeline with high-quality opportunities. - Guide targeted, one-to-few and one-to-one marketing strategy with expert market and positioning viewpoints, developing deep expertise in key growth markets over time and contributing to cross-functional GTM teams. - Drive engagement of strategic enterprise accounts, nurture leads throughout the sales cycle, and enhance the buyers’ journey through integrated marketing programs. - Own key events within your market segments, from concept through execution and post-event pipeline generation. - Collaborate with partners and ecosystem stakeholders to execute co-marketing initiatives—including events, webinars, and content—to expand brand reach, strengthen thought leadership, and generate demand. - Build external social proof and owned content channels through collaboration with Brand, Customer Success, and Product Marketing teams to drive inbound interest and reinforce market credibility. - Think creatively and strategically to craft ABM campaigns centered around customer stories, events, and thought leadership in close collaboration with brand, content, and product marketing to resonate with target audiences’ needs, goals, and stage in the buying journey. - Test and optimize performance across digital and offline channels and messaging to maximize spend efficiency and results. - Partner closely with sales and SDR teams to identify campaign opportunities, uncover gaps, and proactively build programs that drive pipeline. - Work closely with cross-functional teams to build and execute effective online and offline marketing activities with an integrated message across sales, partner, and marketing channels—including digital campaigns, email, sales cadences, webinars, events, social, direct mail, and more. - Monitor, track, and report on campaign success metrics to measure the performance of your marketing programs and investments, and optimize based on analysis. - Communicate with internal teams, including marketing, sales development, sales, and executive leadership to ensure campaign tactics are supporting or exceeding goals. Qualifications - 5+ years of B2B marketing experience, with a deep understanding of integrated and targeted ABM-style marketing campaign strategies to convert enterprise accounts. - Brings strong omnichannel experience and thrives operating across multiple marketing disciplines, from campaign strategy through execution. - Thinks big, researches trends, and develops creative campaign themes, content direction, and engaging activities to ensure lasting brand impressions and thought leadership. - Demonstrated track record of success driving demand with large enterprise accounts and navigating complex buying committees and sales cycles. - A passion for testing new channels, messages, and strategies, with a focus on continuous iteration and optimization based on data. - Strong ability to align and orchestrate cross-functional teams and external partners to bring complex campaigns and events to life. - Highly collaborative with other marketing functions, sales, and SDRs, with strong project management capabilities for complex multi-channel programs. Benefits - Flexible PTO and a fully remote workforce (anywhere in the US). - Annual personal development budget for wellness, career development, and productivity. - Competitive compensation, including stock options. - Incredible, affordable benefits.
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