• Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. • Conduct audience research, keyword research, and competitor analysis to improve campaign performance. • Optimize campaigns for lead generation, conversions, and return on ad spend (ROAS). • Monitor campaign performance and adjust bids, budgets, targeting, and creatives accordingly. • Analyze campaign metrics using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager. • Collaborate with creative and marketing teams to develop high-performing ad creatives and landing pages. • Run A/B tests on ad creatives, copy, audiences, and landing pages. • Provide performance reports and strategic recommendations to improve results. • Manage advertising budgets and ensure campaigns stay within performance targets.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a results-driven Meta & Google Ads Specialist to plan, execute, and optimize high-performing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. In this fully remote digital marketing role, you’ll manage campaign strategy, audience targeting, performance tracking, and budget optimization to maximize ROI and lead generation. This role is ideal for professionals experienced in performance marketing, paid media buying, and data-driven campaign optimization who enjoy working in fast-paced international teams. Key Responsibilities - Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. - Conduct audience research, keyword research, and competitor analysis to improve campaign performance. - Optimize campaigns for lead generation, conversions, and return on ad spend (ROAS). - Monitor campaign performance and adjust bids, budgets, targeting, and creatives accordingly. - Analyze campaign metrics using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager. - Collaborate with creative and marketing teams to develop high-performing ad creatives and landing pages. - Run A/B tests on ad creatives, copy, audiences, and landing pages. - Provide performance reports and strategic recommendations to improve results. - Manage advertising budgets and ensure campaigns stay within performance targets. Qualifications - 3+ years of experience managing Meta Ads and Google Ads campaigns. - Proven experience optimizing campaigns for lead generation, sales, or e-commerce conversions. - Strong understanding of conversion tracking, pixels, and analytics tools. - Experience with Google Analytics, Google Tag Manager, and reporting dashboards. - Ability to analyze data and translate insights into campaign improvements. - Strong communication and collaboration skills in remote environments. - Experience working with SaaS, e-commerce, marketing agencies, or B2B companies is a strong advantage. - Google Ads or Meta Blueprint certifications are a plus. Benefits - 💰 Competitive salary: Tailored based on skillset and experience. - 🌎 Fully remote: Work from anywhere with a flexible schedule. - 🚀 Growth-oriented environment: Join a young, creative, and fast-scaling marketing team. - 📈 Long-term potential: Opportunity to grow into a senior strategist role. - 🎨 Creative freedom: Work on innovative campaigns for diverse clients. - 🧠 Skill development: Exposure to advanced Meta strategies, GHL integrations, and tracking systems.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Evoplay зростає і шукає крутих Media Buyers 🚀. Ми працюємо з iGaming вертикаллю, але відкриті до фахівців із Nutra, Dating, Betting та інших ніш. Якщо ти кайфуєш від цифр і оптимізації — нам точно буде про що поговорити 😉 - 2+ роки досвіду закупівлі трафіку в In-App рекламних мережах (AppLovin, Unity Ads, Vungle, Chartboost, IronSource, Mintegral, Liftoff тощо); - Розуміння моделей закупівлі: CPI, CPA, CPM, CPC; - Уміння читати аналітику — від ROAS, ROI та LTV до retention, cohort-аналізу, payback period; - Досвід роботи з MMP (Mobile Measurement Partners) — AppsFlyer, Adjust, чи подібними; - Розуміння фанелу користувача (install → registration → purchase → retention); - Вміння оптимізувати кампанії під KPI (ROI, CPA, CPI, ROAS). 💡 Технічні та аналітичні навички: - Впевнене володіння Excel / Google Sheets (пивоти, формули, візуалізація даних); - Базові знання Google Analytics 4 / Firebase / Appsflyer dashboards; - Уміння працювати з креативами (тестування, аналіз CTR, CVR, eCPI); - Розуміння A/B-тестування та побудови гіпотез; - Навички звітування та аналізу даних (щоденний/тижневий перформанс, джерела, креативи). 🎯 Чим ти будеш керувати: - Закупівля трафіку для мобільних застосунків у Play Market та App Store; - Ведення переговорів та запуск кампаній у In-App сітках; - Налаштування, оптимізація та контроль ефективності рекламних кампаній; - Постійний моніторинг метрик і досягнення KPI; - Пошук і тестування нових джерел трафіку; - Спільна з командою розробка та впровадження маркетингових стратегій. Qualifications - 2+ роки досвіду закупівлі трафіку в In-App рекламних мережах; - Розуміння моделей закупівлі: CPI, CPA, CPM, CPC; - Уміння читати аналітику; - Досвід роботи з MMP; - Розуміння фанелу користувача; - Вміння оптимізувати кампанії під KPI. Requirements - Впевнене володіння Excel / Google Sheets; - Базові знання Google Analytics 4 / Firebase / Appsflyer; - Уміння працювати з креативами; - Розуміння A/B-тестування; - Навички звітування та аналізу даних. Benefits - 20 робочих днів оплачуваної відпустки на рік; - 22 дні оплачуваних лікарняних; - Медичне страхування; - Дисконтна програма для співробітників; - Курси, self-learning бібліотеку та можливості для розвитку; - Програму внутрішньої ротації; - Гнучкий графік роботи (початок з 8:00 до 11:00).

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights. This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams on overall client strategies and KPIs. Qualifications - Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations) - Must have 1+ years hands-on experience optimizing online/digital advertising campaigns - Must have 1+ years of analytics/reporting experience Requirements - Work closely with the Account Management and Sales team(s) to create audience targeting strategy and achieve set ROI goals - Determine target audience demographics and settings - Deploy engaging ad creative strategy - Manage day-to-day campaign performance and identify real-time trends - Participate in client advertising performance discussions - Attention to detail is a must - Knowledge of digital marketing trends is essential Benefits - The annualized base salary for this role will range between $29,700 and $61,000 - Base compensation is reflective of many factors, including market, education level, skills, certifications, and experience - Variable compensation may be applicable based on the role Company Description USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.