This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results. You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month. If you think in funnels, obsess over metrics, and test relentlessly — this role is for you. Qualifications - Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only). - Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction). - Strong B2B lead generation experience with measurable pipeline impact. - Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization. - Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution. - Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups. - Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting). - Strong ad copywriting skills focused on conversion, testing angles, and audience psychology. Requirements - Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo). - Funnel marketing and advanced audience segmentation experience. - Google Ads and/or Meta certifications. - Experience managing multiple client accounts or large ad portfolios. - Creative tools proficiency (Canva, Adobe Creative Suite). What You’ll Own - Paid Media Strategy & Execution - Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels. - Design full-funnel strategies for B2B lead generation and sales growth. - Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization. - Write high-converting ad copy and collaborate on creative production. - Align messaging across paid, organic, and content efforts. - Optimization & Scaling - Monitor campaigns daily and make proactive adjustments. - Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages. - Optimize budgets, bids, and targeting to improve CPA and ROAS. - Identify scaling opportunities while maintaining efficiency. - Stay ahead of algorithm shifts, privacy updates, and platform best practices. - Analytics & Reporting - Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR. - Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance. - Build clear performance reports with insights — not just numbers. - Translate data into actionable strategy shifts. - Cross-Team Collaboration - Work closely with marketing and sales to align campaigns with revenue goals. - Provide data-backed creative feedback to improve messaging and visuals. - Contribute to broader growth initiatives across paid, content, and lifecycle marketing. What a Typical Day Looks Like - Review dashboards and performance trends. - Adjust bids, budgets, targeting, and creatives. - Launch new campaigns or experiments. - Coordinate with design and content teams. - Analyze funnel data and identify bottlenecks. - Prepare performance insights and recommendations. - Execution. Testing. Optimization. Repeat. KPIs You’ll Be Measured On - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Revenue Growth - Budget Efficiency Interview Process - Application Review – Experience and alignment assessment. - Initial Interview – Paid media background and strategic thinking discussion. - Technical Interview – Campaign deep dive and real-world scenario evaluation. - Final Interview – Leadership alignment and long-term fit conversation.

• Consults with clients to conduct, analyze and document studies of communications resources and procedures relating to dispatch of fire alarms; fire department equipment, staffing, training and geographic distribution; water supply networks, including hydraulic analysis of water system capability; and building information pertaining to PPC requirements. • Completes verifications in the office and in the field and plans trips to ensure efficient, cost effective and timely completion of work. • Conducts studies to determine complex and moderately complex community hazard mitigation gradings as assigned and prepares appropriate reports in accordance with corporate standards. • May assist in coordinating meetings with local officials in small group and/or workshop formats and may offer information or advice as requested. • Provides customer support for Verisk products through on-site visits as needed. • May serve as a mentor and trainer to less experienced staff as needed. • Maintains corporate standards of quality, timeliness, productivity and customer service. • Maintains CHM equipment and supplies in accordance with Verisk policies.

• Own execution and optimization of paid acquisition campaigns across multiple platforms, with Meta as the primary channel • Support additional platforms such as Google Ads, LinkedIn, TikTok, Reddit, and other emerging channels as testing opportunities arise • Launch and manage campaigns including audience targeting, bidding strategies, budget allocation, and conversion optimization • Launch and iterate on ad creative and messaging in partnership with the marketing team • Monitor and improve key metrics including CAC, cost per published listing, and ROAS • Analyze campaign performance and surface actionable insights to the growth team

• Architect the End-to-End Strategy: Own the journey from initial awareness to revenue impact, ensuring marketing is a primary, measurable driver of Raft’s growth. • Engineer Logistics-First ABM Plays: Design and implement highly targeted ABM strategies that resonate with the specific pain points of freight forwarders and global logistics providers. You’ll command their attention through genuine understanding of their operational challenges, focusing on high-velocity LinkedIn and Integrated Media programs. • Command the Funnel (MQL to SQO): Design high-velocity, multi-channel campaigns—with a heavy focus on LinkedIn and Integrated Media—to acquire and accelerate opportunities through the sales funnel. • Operationalize the Revenue Stack: Manage our CRM and automation tools (HubSpot) with clinical precision, ensuring data integrity, elite lead nurturing, and real-time pipeline health. • Drive Systematic Optimization: Manage budgets and performance forecasts to deliver high-ROI results. You will apply a data-driven experimentation mindset to every campaign, using attribution and ROI metrics to continuously refine execution. • Orchestrate Sales & GTM Alignment: Partner directly with SDRs to synchronize outbound/inbound plays and collaborate with Product Marketing to ensure our plan hits Raft’s global GTM objectives. • Amplify High-Stakes Initiatives: Work cross-functionally with product managers and creators to lead impact across international conferences, webinars, and trade shows. • Define the Category: Stay at the bleeding edge of B2B tools and demand gen best practices to ensure Raft’s strategy remains industry-leading.