• Conduct market research to identify trends, competitor activities, and customer insights • Monitor competitor activities, industry trends, and emerging technologies to inform strategies • Develop and maintain a compelling value proposition for Eduphoria's products • Create and execute marketing campaigns across digital, social media, and email channels • Align marketing efforts with sales goals and collaborate closely with the Sales team • Provide the Sales team with necessary tools, including product demos and competitive insights • Develop joint marketing campaigns targeting specific customer segments with the Sales team • Gather and share customer feedback to inform product development and marketing strategies • Collaborate with the Content Marketing Specialist to execute a content strategy aligned with marketing goals • Plan and execute product launches in coordination with the Product team

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Regional Product Marketing Manager to spearhead the go-to-market and growth enablement strategy for our product across [Europe / Africa / Southeast Asia / LATAM/United States]. This pivotal role connects product, marketing, and regional business teams, ensuring our product resonates with local users, drives adoption, and achieves growth and retention goals. You will be part of the central product marketing, regional growth & Marketing Managers, local performance marketers, and product teams to tailor messaging, pricing, lifecycle strategies, and product positioning to meet your region’s specific needs. Qualifications - Proven experience in Product Marketing, Go-to-Market (GTM), or Growth Marketing, with a strong preference for Fintech, digital payments, mobile apps, or remittances. - Deep understanding of consumer behavior within emerging and migrant markets. - Demonstrated track record of regional ownership, driving results, and leading cross-functional alignment. - Analytical mindset to translate complex data and insights into actionable, high-impact regional strategy. - Comfort in a fast-paced, high-energy, and resource-constrained environment. - Exceptional communication skills, English fluency (local languages are a strong plus), and willingness to travel approximately 40% to build deep consumer connections. Requirements - Own and execute the end-to-end GTM plans, including features, corridors, and pricing strategies, to drive product-led growth across your region. - Adapt global messaging, value propositions, and positioning frameworks to resonate with local market dynamics, user personas, and regulatory realities. - Be the voice of your region by uncovering user insights through research, competitor benchmarking, and user testing (beta/soft launch), feeding critical feedback directly into product roadmaps. - Partner with local acquisition, lifecycle, and CRM teams to optimize funnels and ensure onboarding/retention flows align with specific regional user needs. - Serve as the critical link between regional general managers, growth teams, and central product/PMM teams to align priorities and lead quarterly business reviews on regional impact. - Drive measurable outcomes across feature adoption, product-led growth in target corridors, churn reduction, market share expansion, and awareness of new capabilities. Benefits - Unlimited annual leave. - Great healthcare benefits. - Employee discounts. - Remote-first culture with flexibility to work in your employing country.

• Define and refine product positioning, value propositions, and messaging that resonate across buyer personas and use cases. • Plan and lead go-to-market launches for major features, releases, and campaigns cross-functionally with Product, Sales, and Marketing. • Build sales tools, battle cards, talk tracks, demos, and collateral that empower sellers to communicate product value effectively and drive pipeline. • Conduct customer and market research, win/loss analysis, and competitive intelligence to inform product strategy and market prioritization. • Partner with Content & Design to create product narratives for blogs, webinars, case studies, and thought leadership that drive awareness and demand. • Track and measure the effectiveness of product messaging, launches, and enablement efforts; iterate based on performance and feedback.

• Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points • Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks • Build competitive intelligence frameworks and displacement strategies against key competitors • Lead go-to-market planning for new features and product launches • Partner with sales to understand objections and refine talk tracks • Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors • Plan and execute campaigns that generate qualified leads for the sales team • Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos • Manage GovPilot's messaging at industry conferences and events • Collaborate with sales development to optimize lead qualification and handoff • Track and report on marketing-sourced pipeline and campaign performance • Develop nurture sequences that move prospects through the consideration funnel • Guide and develop the Associate Product Marketing Manager • Delegate campaign execution and content production while maintaining quality standards • Provide regular feedback and coaching to support professional growth • Coordinate workload and priorities across product marketing initiatives