• Define and refine product positioning, value propositions, and messaging that resonate across buyer personas and use cases. • Plan and lead go-to-market launches for major features, releases, and campaigns cross-functionally with Product, Sales, and Marketing. • Build sales tools, battle cards, talk tracks, demos, and collateral that empower sellers to communicate product value effectively and drive pipeline. • Conduct customer and market research, win/loss analysis, and competitive intelligence to inform product strategy and market prioritization. • Partner with Content & Design to create product narratives for blogs, webinars, case studies, and thought leadership that drive awareness and demand. • Track and measure the effectiveness of product messaging, launches, and enablement efforts; iterate based on performance and feedback.

• Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points • Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks • Build competitive intelligence frameworks and displacement strategies against key competitors • Lead go-to-market planning for new features and product launches • Partner with sales to understand objections and refine talk tracks • Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors • Plan and execute campaigns that generate qualified leads for the sales team • Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos • Manage GovPilot's messaging at industry conferences and events • Collaborate with sales development to optimize lead qualification and handoff • Track and report on marketing-sourced pipeline and campaign performance • Develop nurture sequences that move prospects through the consideration funnel • Guide and develop the Associate Product Marketing Manager • Delegate campaign execution and content production while maintaining quality standards • Provide regular feedback and coaching to support professional growth • Coordinate workload and priorities across product marketing initiatives

What you will be doing : Assist in executing the go-to-market strategies that drive merchant adoption. Write clear and concise product materials to communicate and deliver new features to the team and users. Assist in product development with a team of world-class engineers and designers. Research to understand our users’ needs and pain points. Become a product expert, understanding the competitive landscape, the evolving market needs, and how those things relate to the company’s mission and vision. Whom we are looking for : Bachelor’s degree in Marketing, Business, computer science, or related field or equivalent professional experience 5-8 years of product marketing experience (preferably in e-commerce, B2B/B2C SaaS industry) Excellent communication skills in English on all mediums: Spoken, Presentations, Written. (Mandarin speaking is preferred) Curious and interested in technology and new products Passionate in understanding the merchants/ end-consumers and helping to figure out a suitable solution. Willing to work with cross-border teams. WHY YOU SHOULD JOIN US: You will be an early member of the US team, learn and grow fast. We work in a fun, collaborative open space where we encourage creativity and ideas flow freely. You’ll be able to steer the future roadmap to improve our products, big or small, and see the results of your products reach our customers. Get to work with flexible working hours. Our priority is on getting the job done. Flat structure environment, you will be able to work independently and make your own choices. We provide guidance and mentorship to polish your business skills and entrepreneurship mindset.

Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets. We deliver an integrated solution that brings together four core product categories: Marketing which automates customer communications and campaigns Operations which handles scheduling, billing, and reporting Member Experience which offers websites, mobile apps, and self-service check-in systems AI Assistants which provide automated customer support and sales inquiry management Key Responsibilities: Go-To-Market Strategy: Develop and execute launch plans for new products, features, and updates, including messaging, positioning, pricing, and enablement materials. Product Messaging & Positioning: Craft compelling product narratives that resonate with fitness studios and gyms, differentiating Kenko in the competitive SaaS market. Sales Enablement: Equip sales teams with the tools, playbooks, and collateral needed to communicate product value effectively and drive conversions. Market & Customer Insights: Conduct research on market trends, customer needs, and competitor strategies to inform product and marketing decisions. Content Leadership: Collaborate with content and design teams to create impactful case studies, blogs, videos, and presentations that highlight product benefits and customer success stories. Metrics & Analysis: Define KPIs, track performance of marketing campaigns, and provide actionable insights to optimize adoption and growth. Cross-Functional Collaboration: Partner closely with Product, Customer Success, Sales, and Marketing teams to align on messaging, campaigns, and strategy. Qualifications: Competitive compensation, benefits, and potential for career growth. Our history and background The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation. At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses. We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.