• Conduct in-depth analyses across the marketing funnel, including upper funnel performance, campaign effectiveness, pipeline generation, and conversion metrics. • Analyze marketing programs (e.g., digital campaigns, events, ABM, content) to evaluate ROI and identify optimization opportunities. • Develop insights on lead quality, prospecting strategies, and funnel progression to improve demand generation outcomes. • Build and maintain reporting frameworks that provide visibility into marketing performance and key business drivers. • Perform ad hoc analyses and scenario modeling to inform strategic decisions around targeting, channel mix, and budget allocation. • Support and partner with Marketing Strategy & Operations, Demand Generation, and senior marketing stakeholders to understand business priorities and deliver actionable insights. • Support the development of clear, executive-ready insights and narratives that highlight trends, risks, and opportunities. • Support leadership with ongoing analysis of marketing performance, including proactive identification of issues and opportunities. • Support core marketing operating cadences (weekly, monthly, quarterly reviews) with accurate data, insights, and storytelling. • Contribute to Quarterly Business Reviews (QBRs) and other executive presentations by synthesizing performance across campaigns, channels, and segments. • Monitor pipeline creation and marketing contribution to revenue, ensuring alignment with company growth targets. • Partner with Sales and RevOps to ensure consistency in funnel definitions, attribution, and reporting. • Identify opportunities to improve marketing measurement, attribution models, and reporting processes. • Recommend and implement scalable analytics solutions that enhance visibility into marketing performance. • Partner with data and analytics teams to improve data quality, accessibility, and self-service capabilities. • Work closely with Marketing, Sales, RevOps, and Finance to ensure a holistic view of pipeline and bookings performance. • Collaborate with analytics, data science and data engineering teams to source, validate, and transform data for reporting and analysis.

• ganzheitliche Bewertung der Effektivität aller Marketingkampagnen • Aufbau und Weiterentwicklung von Reporting-Strukturen, Lead-Handling-Prozessen sowie Business-Modellen • kontinuierliche Verbesserung der Datenqualität zur Optimierung datenbasierter Entscheidungen • Analyse von Kunden-, Markt- und Kampagnendaten; Umsetzung in klare, umsetzbare Marketingstrategien • Entwicklung und Optimierung von Reporting-Strukturen, Dashboards sowie Datenprozessen • Leadqualifizierung und effiziente Weitergabe qualifizierter Leads an Vertriebsteams • enge Zusammenarbeit mit Marketing- und Vertriebsteams; Präsentation von Ergebnissen und Steuerung datenbasierter Entscheidungen • Entwicklung automatisierter CRM-Workflows in Salesforce

Role Description The retail marketing intern will assist with critical retail projects and help bring our brands to life with our retail partners as well as optimize our marketing materials to be shared with sales partners and internal teams. Responsibilities/Duties: - Trends & Industry Updates: - Scrape competitive websites, Amazon, and Chewy sites for best practices in images and media campaigns. - Find social media angles on Instagram and TikTok that we can leverage to support our retailers. - File Management: - Assist in organizing all retail-facing assets on our shared drive to collapse redundant folders. - Group products together in bundled image packets and optimize for adding new online retail partners. - Data/Metrics Reporting and News Updates: - Assist with pulling monthly data, updating charts, and sending them to the field. - Create the monthly “Golden Scoop News Letter” and establish a retail-facing newsletter that would be pushed through our CRM. - Store Locator Updates: - Assist in pushing weekly store locator updates across all brands, ensuring clean data. - Be a key point person for verification if we transition to a new vendor, ensuring all uploads and brand store locators are working correctly. - Tracking Asset Tickets: - Assist in keeping projects on track by looking at existing Jira tickets for the team and keeping them up-to-date. - Alert if items are slipping behind schedule. - Merch Portal Inventory: - Scan the merch portal for inventory, missing items, and duplicates. - Work with the ORMO team to keep accurate and up-to-date records. - Ensure files are titled correctly and easy to understand. Qualifications - Basic graphic design skills (e.g., Canva). - Familiarity with platforms like Instagram, Facebook, TikTok, YouTube, Twitter (X), and LinkedIn. - Competency in Google Suite: Excel, Docs etc. - Ability to track and interpret basic analytics (e.g., create tables and graphs with data). - Willingness to adapt to the evolving needs of the role as priorities change. - Ability to meet deadlines and collaborate with the broader marketing team. - Creative problem-solving and a desire to make things more organized and improve processes. Benefits - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. - Professional development opportunities with mentorship, continuous learning programs, and empowering you to progress and excel in your career. - Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, are designed to cultivate connections and enhance work-life balance. - The base salary range is $17-$20.

Title: Social Media Analyst Location: New York United States Job Description: NHL Team Jobs - Entry Level New York · NY · Hybrid Social Media · Digital Marketing · Business Analytics $70,000 - $75,000 / year ABOUT THE NATIONAL HOCKEY LEAGUE Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone. WHAT WE EXPECT OF YOU SUMMARY The NHL is seeking a Social Media Analyst to transform social and digital data into actionable business insights and recommendations that advance our social strategy to inspire deeper fan connection with the League and its Clubs. The Analyst will support the Social Media team and other internal clients by tracking and analyzing data across various social media platforms to both evaluate the success of campaigns and to enhance/refine strategies to align with organizational business goals. To succeed in this role, you must have a strong understanding of the social media landscape as well as a passion and aptitude for turning complex information into easily digested insights. We are looking for a team player with excellent communication skills and the ability to multitask and meet tight deadlines. The Social Media Analyst will report into the Manager, Social Media Analytics and Insights as part of the NHL’s centralized NHL Research and Insights team. ESSENTIAL DUTIES AND RESPONSIBILITIES - Interpret large data sets and distill insights into clear narratives - Use analytics tools to mine social media performance metrics and identify audience trends, content preferences, and platform behaviors - Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams - Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs - Conduct competitive audits to evaluate our presence against industry benchmarks and peers - Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy QUALIFICATIONS Knowledge Areas/Experience Required - 2+ years of social media analysis and reporting - Proficiency with social media analytics vendors (MVPIndex, TalkWalker, Zoomph, Emplify, Pendulum, Hootsuite, Ripple Analytics, etc.) - Strong proficiency using data visualization tools (Tableau, Looker, Power BI, Qlik, etc.) - Strong proficiency using Microsoft Office Tools - Experience and comfort working independently and managing multiple projects in a fast-paced environments Preferred - Familiarity with CMS tools is a plus - Familiarity with Adobe Analytics and Google Analytics is a plus - Knowledge of statistic principles and predictive modeling is a plus - Experience within the sports industry is a plus - Experience negotiating contracts with vendors is a plus Required Skills - Exceptional time management skills with an ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelines - Intellectually curious, detail-oriented, highly collaborative and comfortable with technical and non-technical colleagues/stakeholders - Strong written and verbal communication for reporting insights to stakeholders and team members - Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems - Ability to develop compelling story-telling narrative by combining insights across multiple data sources - Confidently collaborates across teams and functionalities CORE COMPETENCIES These core competencies reflect the underlying values that are necessary to represent the National Hockey League: - Accountability - Adaptability - Communication - Critical Thinking - Inclusion - Professionalism - Teamwork & Collaboration The NHL offers U.S. regular, full-time employees: Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday. Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal. We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees. Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child. Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child. Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track. A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles. Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork. A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office. NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store. Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture. SALARY RANGE: $70-75K Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location. When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. Job Questions: - This position will be based in our New York City Office. Are you willing and able to commute to our office for this position? - If you are not currently living in the tri-state area, are you willing and able to relocate at your own expense for this position? - Do you have the legal right to work in the United States? - Will you now or in the future require visa sponsorship to continue work in the United States? - What are your salary expectations for this role? (NOTE: We are NOT asking for your current salary or salary history) - How did you hear about this position? Where did you first see this role posted? - On a scale of 1-10 where 10 is the highest, please rate your proficiency with social listening tools (e.g. Talkwalker, Ripple Analytics/Videocites, Tubular, etc.). - On a scale of 1-10 where 10 is the highest, please rate your proficiency with social data management tools (e.g. MVPIndex, Zoomph, Emplify, Pendulum, Hootsuite). - On a scale of 1-10 where 10 is the highest, please rate your proficiency with data visualization tools (e.g. Tableau, Looker, PowerBI, Qlik). - On a scale of 1-10 where 10 is the highest, please rate your proficiency with Microsoft Tools. - Please provide 2 examples of highly visible projects you have worked on for a C-level executive. This can include periodic reporting, crisis management, ad hoc projects, etc. - Do you have 2+ years of work experience in a similar role? If yes, where and in what role?