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Marketing Analyst, Insights & Analytics

Marketing AnalystMarketing AnalystFull TimeRemoteMid LevelTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

Arizona + 4 moreAll locations: Arizona | California | Colorado | Utah | Washington

Posted

73 days ago

Salary

$90K - $110K / year

Seniority

Mid Level

Bachelor Degree2 yrs expEnglishSQLTableau

Job Description

Marketing Analyst, Insights & Analytics

Alteryx

• Conduct in-depth analyses across the marketing funnel, including upper funnel performance, campaign effectiveness, pipeline generation, and conversion metrics. • Analyze marketing programs (e.g., digital campaigns, events, ABM, content) to evaluate ROI and identify optimization opportunities. • Develop insights on lead quality, prospecting strategies, and funnel progression to improve demand generation outcomes. • Build and maintain reporting frameworks that provide visibility into marketing performance and key business drivers. • Perform ad hoc analyses and scenario modeling to inform strategic decisions around targeting, channel mix, and budget allocation. • Support and partner with Marketing Strategy & Operations, Demand Generation, and senior marketing stakeholders to understand business priorities and deliver actionable insights. • Support the development of clear, executive-ready insights and narratives that highlight trends, risks, and opportunities. • Support leadership with ongoing analysis of marketing performance, including proactive identification of issues and opportunities. • Support core marketing operating cadences (weekly, monthly, quarterly reviews) with accurate data, insights, and storytelling. • Contribute to Quarterly Business Reviews (QBRs) and other executive presentations by synthesizing performance across campaigns, channels, and segments. • Monitor pipeline creation and marketing contribution to revenue, ensuring alignment with company growth targets. • Partner with Sales and RevOps to ensure consistency in funnel definitions, attribution, and reporting. • Identify opportunities to improve marketing measurement, attribution models, and reporting processes. • Recommend and implement scalable analytics solutions that enhance visibility into marketing performance. • Partner with data and analytics teams to improve data quality, accessibility, and self-service capabilities. • Work closely with Marketing, Sales, RevOps, and Finance to ensure a holistic view of pipeline and bookings performance. • Collaborate with analytics, data science and data engineering teams to source, validate, and transform data for reporting and analysis.

Job Requirements

  • Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
  • 2–4+ years of experience in Marketing Analytics, Business Analytics, or a related role, preferably in a B2B SaaS environment.
  • Experience supporting senior marketing leaders with data-driven insights and recommendations.
  • Strong understanding of marketing funnel metrics, including demand generation, campaign performance, pipeline contribution, and conversion rates.
  • Advanced proficiency in Excel/Google Sheets; experience with BI tools (e.g., Tableau, Power BI); familiarity with SQL or tools like Alteryx is a plus.
  • Familiarity with AI-enabled analytics tools or a strong interest in applying AI to accelerate data analysis and insight generation.
  • Ability to connect marketing performance metrics to broader business outcomes and revenue impact.
  • Proven ability to synthesize complex data into clear, compelling insights for executive audiences.
  • Comfortable working cross-functionally in a fast-paced environment and influencing senior stakeholders.

Benefits

  • Amazing benefits for all Associates

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