• You develop and implement sustainable Paid Social strategies and campaigns on Meta and Google, and ideally also on TikTok and LinkedIn. • You are responsible for a monthly marketing budget of at least six figures and make decisions independently. • As a member of our team, you help plan and execute all performance marketing activities, as well as increase revenue and acquire customers for our clients. • You develop concepts and create creative briefs for our Brand & Design team and for content creators. • You advise our clients with strategic, sustainable recommendations and help them grow. • Quality assurance and monitoring processes are part of your daily business: you independently manage them and derive the appropriate recommendations for action. • You proactively contribute new approaches and ideas to further expand existing channels and clients and to open up new channels.

• Own day-to-day execution of paid search, paid social, display, retargeting, and partner listing campaigns. • Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets across Member and Host funnels. • Manage budgets, bids, and audience segmentation to maximize efficiency and scale. • Partner with external design resources to test ad copy, creatives, landing pages, and offers. • Collaborate with external platforms and internal stakeholders to launch and refine campaigns. • Analyze full-funnel performance to identify drop-offs and opportunities for improvement. • Design and run A/B tests across targeting, creative, and bidding strategies. • Build dashboards and deliver clear, actionable performance insights to stakeholders.

• Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Shopping) and Microsoft Ads. • Conduct keyword research, write ad copy, and structure campaigns to align with client goals. • Monitor account performance, analyze key metrics (CPA, ROAS, CVR, etc.), and flag insights or issues. • Build and maintain reports to communicate results to internal teams and clients. • Support in paid search audits and competitive research. • Partner with creative and growth teams to align messaging, landing pages, and testing strategies. • Contribute to process improvements by documenting workflows and suggesting automation opportunities.

Role Description We are seeking an experienced performance marketing leader who is ready for their next growth step — someone who has built and scaled campaigns inside an agency environment and now wants to lead a larger team, own client growth outcomes, and shape the next chapter of an evolving business unit. This is a senior leadership role combining paid media expertise, team leadership, client strategy, and commercial accountability. What You'll Be Responsible For - Performance & Delivery Leadership - Own the paid media strategy across client accounts (Google, Meta, LinkedIn, programmatic, emerging platforms) - Elevate campaign structure, reporting rigor, and optimization standards - Build repeatable delivery frameworks and best practices - Ensure strong margin discipline and scalable operations - Introduce innovation in measurement, attribution, and automation - Client Growth & Commercial Impact - Act as senior strategic lead on key accounts - Support upsells, renewals, and expansion opportunities - Partner with sales on complex opportunities - Translate performance insights into growth strategy conversations - Improve retention through proactive strategic leadership - Team Leadership & Capability Building - Lead, mentor, and elevate a team of paid media specialists - Establish clear accountability, KPIs, and standards of excellence - Recruit and develop top-tier talent - Create a culture of performance and ownership - Raise the overall bar of technical and strategic depth - Business Unit Evolution - Help shape the next stage of Utopiads' growth - Improve pricing, packaging, and positioning - Implement scalable systems and workflow improvements - Bring senior-level agency thinking into operational maturity Who This Role Is For This is ideal for someone who: - Has 5–10+ years of agency experience in paid media - Has managed meaningful monthly ad budgets (six- or seven-figure aggregate portfolios) - Has led teams and wants to step into broader leadership responsibility - Is commercially minded — understands margin, scope control, and growth - Wants to move from “campaign management” to business leadership - Is ready for a larger platform and greater impact What We're Looking For - Deep hands-on knowledge of Google Ads, Meta Ads, and performance platforms - Strong understanding of tracking, attribution, analytics, and conversion optimization - Experience managing and developing paid media teams - Proven track record improving performance across accounts - Confidence in client-facing strategic conversations - Ability to balance strategic thinking with operational execution - AI fluency and experience with AI-powered analytics tools and automations Benefits - Opportunity to shape and lead a growing performance division - Real leadership influence — not just account management - Direct impact on revenue and growth - Platform within a global digital and AI advisory network - A business unit ready for its next level of sophistication