Pearmill

• You will be a key point of contact for day-to-day client communication — scheduling meetings, sending agendas ahead of every call, and delivering polished post-meeting recaps that document decisions and next steps clearly. • You are the most organized member on the team — you know everything that's happening on your accounts, communicate details to all the stakeholders, and are able to be in the details. Deadlines don't sneak up on you. • You will track all deliverable deadlines across accounts and work directly with channel managers and creatives to ensure nothing gets missed. You're the first line of accountability when timelines are at risk. • You will maintain creative trackers across all active accounts — keeping statuses accurate, approvals logged, and visibility high so Growth Managers always know where things stand. • You will build and document internal processes and automations alongside the Growth team. We're actively investing in making Pearmill faster and smarter — you'll be executing on that work while GMs provide strategic direction. • You will manage ongoing vendor and platform relationships with Google, Meta, and other partners — owning routine correspondence, rep follow-ups, and keeping those relationships warm and proactive. • You will align the team on messaging and logistics for weekly client meetings, and support Growth Managers in orchestrating how we approach our relationships with clients. • You will actively use AI tools to get more done — writing better emails faster, summarizing meetings, drafting recaps, researching vendors, and finding smarter ways to handle the work that used to take hours.

• Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines — and be well versed enough in these systems to support clients hands-on with implementation • Define tagging standards, naming conventions, and data layer specifications for new client onboarding • Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live • Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production) • Own server-side tracking setups and consent-mode configurations as privacy requirements evolve • Build measurement plans for every client: define the KPIs that actually matter, the attribution approach best suited to their funnel, and the testing roadmap for the next 6–12 months • Design and run incrementality tests — geo-based holdouts, PSA holdout tests, conversion lift studies — and translate results into media budget recommendations • Interpret and pressure-test platform-reported metrics (Meta Ads Manager, Google Ads, etc.); challenge results that don't hold up to scrutiny • Lead or collaborate on Marketing Mix Modeling (MMM) engagements — either scoping vendor-run models or building lightweight versions in-house • Own the cross-channel attribution model: evaluate last-click vs. data-driven vs. time-decay approaches per client context and document your rationale • Build and maintain executive-level dashboards (Looker Studio, Looker, Power BI, or equivalent) that go beyond vanity metrics to show incremental business impact • Establish a regular reporting cadence: weekly performance pulse, monthly deep-dives, and quarterly measurement reviews with clients • Write clear, opinionated insight narratives — not just charts — that connect data to the decisions clients need to make • Manage one junior Analytics/Tracking Specialist: set their priorities, review their work, give them a clear growth path • Build the analytics practice playbook: onboarding templates, tracking specs, measurement plan frameworks, experiment design guides • Stay current on the ad platform measurement landscape — platform pixel changes, consent/privacy shifts, new incrementality products from Meta, Google, TikTok — and update internal practices accordingly.

• Join Pearmill's creative team and help come up with ideas for ads that run on social media • Think up copy, visuals, and video concepts designed to stop the scroll • Use AI to research, brainstorm, build concepts, and bring ideas to life • Analyze performance data to drive creative decisions • Collaborate with Creative Strategists, designers, and motion artists • Participate in client calls and gradually contribute to presentations

• Own the day-to-day creative thinking on multiple accounts • Concept, script, and build creative frameworks for client accounts • Develop hooks, ideas, and test concepts grounded in performance data • Conduct asset-level creative analysis and monitor key creative metrics • Own a structured testing methodology to define hypotheses and success criteria • Collaborate with media buyers, designers, and motion artists • Communicate directly with clients • Conduct audience research and competitive intelligence

• Manage client relationships and overall strategy of accounts • Lead daily operations across paid-search and paid-social channels • Troubleshoot performance dips and communicate progress to stakeholders • Identify growth opportunities and blockers for client accounts

• Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Shopping) and Microsoft Ads. • Conduct keyword research, write ad copy, and structure campaigns to align with client goals. • Monitor account performance, analyze key metrics (CPA, ROAS, CVR, etc.), and flag insights or issues. • Build and maintain reports to communicate results to internal teams and clients. • Support in paid search audits and competitive research. • Partner with creative and growth teams to align messaging, landing pages, and testing strategies. • Contribute to process improvements by documenting workflows and suggesting automation opportunities.

• Own end-to-end paid social strategy and execution for a portfolio of performance marketing clients. • Build media plans and manage budgets, pacing, forecasting, and ongoing optimizations. • Launch, manage, and iterate campaigns across platforms like Meta, TikTok, LinkedIn, Reddit, Snapchat, and other emerging channels when there is a clear testing rationale. • Drive a structured experimentation program for each of your clients, defining hypotheses and tests, and documenting learnings and next steps. • Partner with creative, landing page, and tech teammates to develop and QA assets, troubleshoot performance or tracking issues, and improve conversion rates. • Communicate clearly with clients to align on strategy, performance goals, and results.

About the role As a Paid Social Manager, you'll work closely with our growth & creative teams to plan, launch, and optimize campaigns across Meta, TikTok, LinkedIn, and other social platforms. You'll be responsible for executing campaigns, monitoring performance, and testing new ideas to drive growth for our clients. This is a hands-on role, ideal for someone who has some experience in paid social and wants to deepen their skills in a fast-paced agency environment. You'll get exposure to diverse industries, work directly with clients, and collaborate with senior team members who will support your growth. You’ll join a collaborative paid social team that supports each other, brainstorms together, and continually improves how we work. As Pearmill grows, you’ll have opportunities to expand your responsibilities and make a meaningful impact on the business. What you will do - Own end-to-end paid social strategy and execution for a portfolio of performance marketing clients. - Build media plans and manage budgets, pacing, forecasting, and ongoing optimizations. - Launch, manage, and iterate campaigns across platforms like Meta, TikTok, LinkedIn, Reddit, Snapchat, and other emerging channels when there is a clear testing rationale. - Drive a structured experimentation program for each of your clients, defining hypotheses and tests, and documenting learnings and next steps. - Partner with creative, landing page, and tech teammates to develop and QA assets, troubleshoot performance or tracking issues, and improve conversion rates. - Communicate clearly with clients to align on strategy, performance goals, and results. What we are looking for - 3+ years of hands-on paid social experience in a performance environment (agency experience is a plus). - Experience managing budgets over $300k a month. - Deep expertise in Meta Ads Manager (planning, building, troubleshooting, and scaling). - Comfort managing multiple campaigns and priorities at once, while still maintaining QA discipline. - Strong analytical ability: - can use data to find patterns and diagnose issues - can turn insights into clear actions. - Understand attribution models and incrementality testing. - Clear writing and communication skills (especially helpful in async environments). - +/- 2 hours of ET required. Nice to have - Experience running paid social for B2B, lead gen, or long cycle products. - Have worked with start-ups and SMBs before and understand the differences in their strategies. Benefits - Distributed and global culture. - Remote work budget and equipment budget. - Learning budget (books, courses, coaches). - Share in profits. - Unlimited vacation (3 weeks required). - And more. Diversity, Equity, and Inclusion Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Pearmill Inc. seeks an Art Director in Brooklyn, NY. - Lead a team of designers, motivating, guiding, and influencing their work product, personal growth, and career development. - Guide the design team through the entire creative process, ensuring high standards of design and finish across all output. - Collaborate with designers from Pearmill and clients’ teams to gain a deep, team-wide understanding of the client’s brand and their target audience. - Work closely with the Creative Director and cross-functional teams to generate strategic and innovative ideas in design systems. - Ensure delivery of top-performing creatives while staying on brand. - Leverage creativity to develop new design concepts that work in various digital formats. - Pitch and present design ideas and work product to clients, providing actionable insights, taking feedback, and implementing changes. - Drive innovation in our creative team’s approach to Motion and Graphic Design and push the team to see more effective solutions. - Routinely sync and collaborate with Pearmill’s Ad Ops team to analyze the best performing elements in ads, ensuring continuous learning for our team and results for our clients. Qualifications - Two (2) years of experience in job offered or in any occupation in a related field. Requirements - Art Direction - Graphic Design - Visual Identity Design - Creative Strategy - Performance Marketing - Digital Marketing - B2B and B2C Marketing - Data Analysis - Adobe Creative Suite - Figma - Creative Ideation - Project Management Tools - UI/UX Design - A/B Testing and Experimentation - On-Set Art Direction - Trend Forecasting - Mentor and Develop Creative Talent Benefits - Full-time telecommuting is an option. - Salary: $89,898.00-100,000.00 per annum; 40 hours per week; M-F, 9:00 a.m. to 5:00 p.m. - Must be legally authorized to work in the U.S. without sponsorship. Diversity, Equity, and Inclusion Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.

• Create engaging, brand-aligned copy for email campaigns, SMS messages, social media posts, and ads • Work with different AI platforms to write and edit copy • Write attention-grabbing headlines, subject lines, and calls-to-action that drive opens, clicks, and conversions • Adapt messaging across platforms, understanding the nuances of each channel (email vs. TikTok vs. Instagram, paid vs. organic, etc.) • Develop content that taps into trending topics, formats, and sounds on social platforms • Support UGC (user-generated content) strategy by crafting prompts and guidelines for creators • Translate technical product features into compelling benefits-focused messaging • Collaborate with designers and strategists to ensure copy and visuals work harmoniously • Contribute to A/B testing strategies to optimize message performance • Research industry trends and competitor messaging to identify opportunities