WSI

Role Description We are seeking a Franchise Performance Coach to join our coaching team. This role is designed for a performance-driven professional who can help franchise owners improve sales outcomes, strengthen operational discipline, and drive measurable revenue growth. This is not a general advisory position. It is a hands-on performance role focused on business execution, sales strategy, and accountability. As a Franchise Performance Coach, you will manage a portfolio of approximately 20-25 franchise owners. Most operate digital marketing agencies serving small and mid-sized businesses, including AI consulting services. Your primary responsibility is to help these entrepreneurs grow revenue, improve sales effectiveness, and operate more strategically. Success in this role is measured by: - Revenue growth across your assigned portfolio - Improved sales conversion rates and pipeline consistency - Stronger goal-setting and performance accountability - Adoption of tools, including AI solutions, that improve efficiency and differentiation Key Responsibilities - Coach new franchise owners through launch and early-stage sales development - Support established franchisees in refining positioning, pricing, and growth strategy - Join live client sales calls to strengthen messaging and improve close rates - Establish quarterly goals and track performance metrics - Provide direct, constructive feedback tied to measurable outcomes - Introduce and advise on practical AI tools (e.g., ChatGPT, Make, Gemini) that improve operations and client delivery - Act as a connector to WSI's broader network, resources, and strategic initiatives This role requires balancing encouragement with high standards and accountability. Qualifications - 3–7 years of experience in business coaching, sales leadership, consulting, agency strategy, or client growth roles - Demonstrated experience influencing revenue outcomes - A strong understanding of small business dynamics and sales processes - Comfort participating in and elevating live sales conversations - Experience with, or strong interest in, AI tools and workflow automation - The ability to translate performance data into clear, actionable next steps - A Bachelor's degree in business, marketing, or a related field (or equivalent experience) Preferred Experience - Background in a franchise, marketing agency, or consulting environment - Experience coaching entrepreneurs or performance-driven professionals - Familiarity with digital marketing services and recurring revenue models - Experience implementing AI-driven solutions within marketing or operations Benefits - Fully remote role with autonomy and flexibility - Ongoing professional development through WSI's Academy and Coaching Program - Exposure to global markets and diverse business models - Opportunity to influence meaningful revenue growth across multiple businesses - Clear pathway for advancement into senior coaching, strategic, or leadership roles Compensation - Competitive base salary with quarterly bonuses based on performance.

Role Description We are seeking an experienced performance marketing leader who is ready for their next growth step — someone who has built and scaled campaigns inside an agency environment and now wants to lead a larger team, own client growth outcomes, and shape the next chapter of an evolving business unit. This is a senior leadership role combining paid media expertise, team leadership, client strategy, and commercial accountability. What You'll Be Responsible For - Performance & Delivery Leadership - Own the paid media strategy across client accounts (Google, Meta, LinkedIn, programmatic, emerging platforms) - Elevate campaign structure, reporting rigor, and optimization standards - Build repeatable delivery frameworks and best practices - Ensure strong margin discipline and scalable operations - Introduce innovation in measurement, attribution, and automation - Client Growth & Commercial Impact - Act as senior strategic lead on key accounts - Support upsells, renewals, and expansion opportunities - Partner with sales on complex opportunities - Translate performance insights into growth strategy conversations - Improve retention through proactive strategic leadership - Team Leadership & Capability Building - Lead, mentor, and elevate a team of paid media specialists - Establish clear accountability, KPIs, and standards of excellence - Recruit and develop top-tier talent - Create a culture of performance and ownership - Raise the overall bar of technical and strategic depth - Business Unit Evolution - Help shape the next stage of Utopiads' growth - Improve pricing, packaging, and positioning - Implement scalable systems and workflow improvements - Bring senior-level agency thinking into operational maturity Who This Role Is For This is ideal for someone who: - Has 5–10+ years of agency experience in paid media - Has managed meaningful monthly ad budgets (six- or seven-figure aggregate portfolios) - Has led teams and wants to step into broader leadership responsibility - Is commercially minded — understands margin, scope control, and growth - Wants to move from “campaign management” to business leadership - Is ready for a larger platform and greater impact What We're Looking For - Deep hands-on knowledge of Google Ads, Meta Ads, and performance platforms - Strong understanding of tracking, attribution, analytics, and conversion optimization - Experience managing and developing paid media teams - Proven track record improving performance across accounts - Confidence in client-facing strategic conversations - Ability to balance strategic thinking with operational execution - AI fluency and experience with AI-powered analytics tools and automations Benefits - Opportunity to shape and lead a growing performance division - Real leadership influence — not just account management - Direct impact on revenue and growth - Platform within a global digital and AI advisory network - A business unit ready for its next level of sophistication