ActiveProspect, Inc.

Senior Product Marketing Manager Company Overview ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our InfutorData (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging. Job Summary ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth. This is a unique opportunity to help define and own the category of consent-based marketing. Reporting into the Enterprise Marketing Lead, you will be at the intersection of product development, sales, and marketing by driving go-to-market (GTM) strategies, positioning, pricing & packaging, and messaging for ActiveProspects’ InfutorData division. You’ll craft compelling narratives, enable our sales team, and ensure our customers understand the value of our offerings. Responsibilities: - Market Intelligence. Own the collection of market and customer data to enable the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts, etc., to gather data and turn into actionable insights. - Product Positioning & Pricing. Lead product marketing strategy and execution, including developing personas; positioning, competitive differentiation, and pricing strategy. - Messaging: Own message map for product offering. Create crisp value propositions that resonate with the target audience and drive go-to-market plans - Sales Enablement. Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal sales tools, presentations, and training materials to empower the sales team to communicate product value effectively using HighSpot. Develop external collateral and teach the sales team how and when to use it. Provide enablement content, such as case studies, to highlight value propositions. - Thought leadership. Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos - Go To Market strategy & Release Strategy: Work with the marketing team to define coherent marketing strategies and communication plans for each InfutorData product. Develop and execute GTM strategies for new product launches, features, and updates. - Collaboration: Partner with Product Management to influence product roadmap decisions and ensure alignment with market needs. - Content Creation: Produce high-impact marketing content, including case studies, whitepapers, product videos, webinars, and blog posts. - Performance Metrics: Measure and analyze the success of product marketing initiatives, providing actionable insights for continuous improvement. Qualifications and Skills - 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry - Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus. - Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains - Experience in lead generation, performance marketing, or compliance-driven environments - Familiarity with APIs, data flows, data providers, identity graphs - Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers - Proven track record of successful product launches and GTM campaigns. - Strong analytical skills and a data-driven approach to decision-making. - Excellent communication skills, both written and verbal. - Proficiency in creating sales enablement tools and marketing content. - Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools. - Customer obsession. You obsess over the customer's needs. - Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution. - Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable. - Authorization to work in the U.S. Organizational Impact This role serves as the strategic connective tissue between the market, the product, and revenue teams, ensuring that what we build, how we talk about it, and how we sell it are grounded in real customer needs and competitive realities. By owning market intelligence and customer insights, this role translates complex market signals into clear, actionable guidance that informs product roadmap decisions, positioning, and investment priorities. Through strong product positioning, pricing strategy, and messaging, this role ensures that our products are clearly differentiated and consistently communicated across all customer touchpoints. The result is a unified narrative that resonates with buyers, supports demand generation, and accelerates sales cycles by making value easy to understand and articulate. The role has a direct impact on sales effectiveness and revenue performance by equipping sales teams with the training, tools, and collateral they need to confidently communicate product value in customer-specific contexts. By enabling sales with clear use cases, competitive insights, and proof points, this role helps improve win rates, deal velocity, and customer trust. Additionally, by driving go-to-market and release strategies in close partnership with Product and Marketing, this role ensures launches are coordinated, impactful, and measurable — maximizing adoption and reducing time-to-value for new features and products. Through thought leadership and high-impact content creation, the role strengthens brand credibility, elevates our voice in the market, and positions the company as a trusted authority within the industry. ActiveProspect is an Equal Opportunity Employer

Senior Product Marketing Manager Company Overview ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our InfutorData (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging. Job Summary ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth. This is a unique opportunity to help define and own the category of consent-based marketing. Reporting into the Enterprise Marketing Lead, you will be at the intersection of product development, sales, and marketing by driving go-to-market (GTM) strategies, positioning, pricing & packaging, and messaging for ActiveProspects’ InfutorData division. You’ll craft compelling narratives, enable our sales team, and ensure our customers understand the value of our offerings. Responsibilities: - Market Intelligence. Own the collection of market and customer data to enable the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts, etc., to gather data and turn into actionable insights. - Product Positioning & Pricing. Lead product marketing strategy and execution, including developing personas; positioning, competitive differentiation, and pricing strategy. - Messaging: Own message map for product offering. Create crisp value propositions that resonate with the target audience and drive go-to-market plans - Sales Enablement. Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal sales tools, presentations, and training materials to empower the sales team to communicate product value effectively using HighSpot. Develop external collateral and teach the sales team how and when to use it. Provide enablement content, such as case studies, to highlight value propositions. - Thought leadership. Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos - Go To Market strategy & Release Strategy: Work with the marketing team to define coherent marketing strategies and communication plans for each InfutorData product. Develop and execute GTM strategies for new product launches, features, and updates. - Collaboration: Partner with Product Management to influence product roadmap decisions and ensure alignment with market needs. - Content Creation: Produce high-impact marketing content, including case studies, whitepapers, product videos, webinars, and blog posts. - Performance Metrics: Measure and analyze the success of product marketing initiatives, providing actionable insights for continuous improvement. Qualifications and Skills - 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry - Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus. - Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains - Experience in lead generation, performance marketing, or compliance-driven environments - Familiarity with APIs, data flows, data providers, identity graphs - Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers - Proven track record of successful product launches and GTM campaigns. - Strong analytical skills and a data-driven approach to decision-making. - Excellent communication skills, both written and verbal. - Proficiency in creating sales enablement tools and marketing content. - Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools. - Customer obsession. You obsess over the customer's needs. - Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution. - Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable. - Authorization to work in the U.S. Organizational Impact This role serves as the strategic connective tissue between the market, the product, and revenue teams, ensuring that what we build, how we talk about it, and how we sell it are grounded in real customer needs and competitive realities. By owning market intelligence and customer insights, this role translates complex market signals into clear, actionable guidance that informs product roadmap decisions, positioning, and investment priorities. Through strong product positioning, pricing strategy, and messaging, this role ensures that our products are clearly differentiated and consistently communicated across all customer touchpoints. The result is a unified narrative that resonates with buyers, supports demand generation, and accelerates sales cycles by making value easy to understand and articulate. The role has a direct impact on sales effectiveness and revenue performance by equipping sales teams with the training, tools, and collateral they need to confidently communicate product value in customer-specific contexts. By enabling sales with clear use cases, competitive insights, and proof points, this role helps improve win rates, deal velocity, and customer trust. Additionally, by driving go-to-market and release strategies in close partnership with Product and Marketing, this role ensures launches are coordinated, impactful, and measurable — maximizing adoption and reducing time-to-value for new features and products. Through thought leadership and high-impact content creation, the role strengthens brand credibility, elevates our voice in the market, and positions the company as a trusted authority within the industry. Benefits and Perks - A collaborative work environment with the freedom and opportunities of a startup culture - A global, remote-first company that encourages occasional team get-togethers - Life and work balance - Flexible vacation time - Retirement plan matching up to 3.5% of your salary - Varied options for health, dental, vision, disability and life insurance ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.

Company Overview ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers with the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance. Job Summary We are looking for a UX Designer II to help evolve and enhance the experience of our core product portfolio. You will be dedicated to our Core Products portfolio with a primary focus on TrustedForm and will be responsible for both contributing to the overall product experience and ensuring we deliver high-quality solutions to our customers. You will work cross-functionally with product management, engineering, and design to improve the platform’s core workflows and key customer use cases. Your work will focus on simplifying complex interactions, refining critical workflows, and ensuring our products remain intuitive and efficient for the customers who rely on them every day. You will work on projects from beginning to end, ensuring a seamless and consistent user experience across the platform. Our team also embraces modern tools and emerging technologies, including AI-assisted design workflows, to support research and ideation as part of the design process. Your work will directly impact how customers interact with TrustedForm and complete key tasks within the product. Key Responsibilities Lead your own design projects within the Core Products portfolio, from research and ideation to execution and iteration. Design and improve user experiences across TrustedForm workflows and features. Partner with cross-functional teams to simplify complex product interactions and improve key user journeys. Leverage user research, feedback, and product insights to iterate on designs and validate solutions. Create wireframes, prototypes, and high-fidelity UI designs that align with ActiveProspect’s brand and UX standards. Collaborate with Product Managers and Engineers to implement solutions that improve usability and product efficiency. Identify friction points within existing workflows and propose design solutions that enhance clarity and usability. Leverage prior experience from other organizations to contribute to the UX department by supporting initiatives, enhancing processes, conducting research, contributing to team growth, and helping advance maturity within the company. Advocate for user-centered design principles while balancing business needs and technical feasibility. Qualifications and Skills 3–5+ years of experience in UX design at a B2B SaaS company. Proficiency in Figma or similar design tools. Strong understanding of user-centered design principles and usability best practices. Ability to translate complex product requirements into clear and intuitive user experiences. Experience creating wireframes, prototypes, and high-fidelity designs. Strong collaboration skills and ability to communicate design rationale effectively. Experience working closely with product managers and engineering teams. Familiarity with data-driven products or operational workflows is a plus. Familiarity with AI-assisted tools or workflows to support research, ideation, or UX writing is a plus. Benefits and Perks A collaborative work environment with the freedom and opportunities of a startup culture A global, remote-first company that encourages occasional team get-togethers Life and work balance Flexible vacation time Retirement plan matching up to 3% of your salary Varied options for health, dental, vision, disability, and life insurance ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.

Senior Demand Generation Manager Company Overview ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance. Job Summary ActiveProspect is seeking a Senior Demand Generation Manager to lead the execution and optimization of our demand engine across paid media, organic acquisition, website performance, and emerging growth channels. Reporting to the Head of Growth, this role is responsible for driving efficient pipeline growth through disciplined experimentation, smart budget allocation, and high-performing acquisition programs. This is a highly cross-functional role at the intersection of marketing, product, and revenue, translating growth priorities into execution across channels and funnel stages. The ideal candidate brings deep expertise in paid social, SEO, and conversion optimization, along with a strong track record of identifying and scaling new growth opportunities across channels such as CTV, Reddit, and other emerging platforms. Responsibilities: Demand Execution & Pipeline Growth - Lead the execution of demand generation programs across paid media, SEO, website acquisition, retargeting, and emerging channels - Drive qualified pipeline growth, balancing volume, quality, and efficiency - Align demand execution with ICP, product positioning, and revenue goals Experimentation & Growth Engine - Build and operate a structured experimentation framework across channels, audiences, creative, and funnel experiences - Define hypotheses, success metrics, and clear scale/stop decision criteria - Continuously test and evaluate new acquisition opportunities including CTV, Reddit, programmatic, and other emerging platforms Paid Media & Performance Marketing - Own day-to-day paid acquisition across platforms such as Meta, LinkedIn, and other performance channels - Optimize targeting, creative, and spend to drive pipeline and revenue—not just leads - Continuously improve cost efficiency, conversion rates, and return on ad spend SEO, Website & Conversion Optimization - Partner with content and web teams to grow high-intent organic traffic through SEO - Own website and landing page performance, improving visitor-to-lead and lead-to-opportunity conversion rates - Implement and scale CRO (conversion rate optimization) best practices Budget Allocation & Investment Decisions - Own day-to-day demand generation budget allocation across channels - Continuously reallocate spend based on performance, experimentation results, and pipeline impact - Make data-driven investment decisions grounded in CAC, ROI, and conversion performance Cross-Functional Execution - Partner closely with Product, Sales, RevOps, and Product Marketing to align demand efforts with pipeline goals - Ensure tight feedback loops between traffic, lead quality, conversion, and revenue outcomes - Support both PLG and sales-assisted growth motions Measurement & Insights - Own reporting across demand channels, including performance, attribution, and experimentation results - Establish clear visibility into pipeline contribution, CAC, ROI, and channel performance - Translate insights into actionable recommendations that improve growth outcomes Qualifications and Skills - 8+ years of experience in demand generation, growth marketing, or performance marketing in SaaS, martech, adtech, or lead-generation environments - Proven success scaling paid media programs (especially paid social) with strong ROI discipline - Strong experience with SEO, web traffic strategy, and conversion rate optimization - Demonstrated ability to build and execute experimentation frameworks that drive measurable growth - Experience testing and scaling new channels (CTV, Reddit, programmatic, etc.) - Strong analytical mindset with fluency in pipeline metrics, CAC, conversion rates, and ROI - Experience with tools such as Google Analytics, GTM, HubSpot/Salesforce, paid media platforms, and BI tools - Ability to operate at both strategic and hands-on levels Preferred Qualifications - Experience in regulated or compliance-driven acquisition environments - Familiarity with incrementality testing, attribution models, or media mix optimization - Experience managing agencies or cross-channel programs Benefits and Perks - A collaborative work environment with the freedom and opportunities of a startup culture - A global, remote-first company that encourages occasional team get-togethers - Life and work balance - Flexible vacation time - Retirement plan matching up to 3.5% of your salary - Varied options for health, dental, vision, disability and life insurance ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.