Role Description We are seeking an experienced performance marketing leader who is ready for their next growth step — someone who has built and scaled campaigns inside an agency environment and now wants to lead a larger team, own client growth outcomes, and shape the next chapter of an evolving business unit. This is a senior leadership role combining paid media expertise, team leadership, client strategy, and commercial accountability. What You'll Be Responsible For - Performance & Delivery Leadership - Own the paid media strategy across client accounts (Google, Meta, LinkedIn, programmatic, emerging platforms) - Elevate campaign structure, reporting rigor, and optimization standards - Build repeatable delivery frameworks and best practices - Ensure strong margin discipline and scalable operations - Introduce innovation in measurement, attribution, and automation - Client Growth & Commercial Impact - Act as senior strategic lead on key accounts - Support upsells, renewals, and expansion opportunities - Partner with sales on complex opportunities - Translate performance insights into growth strategy conversations - Improve retention through proactive strategic leadership - Team Leadership & Capability Building - Lead, mentor, and elevate a team of paid media specialists - Establish clear accountability, KPIs, and standards of excellence - Recruit and develop top-tier talent - Create a culture of performance and ownership - Raise the overall bar of technical and strategic depth - Business Unit Evolution - Help shape the next stage of Utopiads' growth - Improve pricing, packaging, and positioning - Implement scalable systems and workflow improvements - Bring senior-level agency thinking into operational maturity Who This Role Is For This is ideal for someone who: - Has 5–10+ years of agency experience in paid media - Has managed meaningful monthly ad budgets (six- or seven-figure aggregate portfolios) - Has led teams and wants to step into broader leadership responsibility - Is commercially minded — understands margin, scope control, and growth - Wants to move from “campaign management” to business leadership - Is ready for a larger platform and greater impact What We're Looking For - Deep hands-on knowledge of Google Ads, Meta Ads, and performance platforms - Strong understanding of tracking, attribution, analytics, and conversion optimization - Experience managing and developing paid media teams - Proven track record improving performance across accounts - Confidence in client-facing strategic conversations - Ability to balance strategic thinking with operational execution - AI fluency and experience with AI-powered analytics tools and automations Benefits - Opportunity to shape and lead a growing performance division - Real leadership influence — not just account management - Direct impact on revenue and growth - Platform within a global digital and AI advisory network - A business unit ready for its next level of sophistication

• Lead high-volume creative testing at scale turning winning creatives into high-performing assets that unlock further scale through structured, scalable iteration frameworks, working closely with the creative team to influence creative direction and production based on performance trends. • Run and scale high-budget Google Ads campaigns (mid–7 figures annually) with a primary focus on visual-first campaign types — Demand Gen, GDA, YouTube, delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets. • Build and test sophisticated campaign structures, bid strategies and audience architectures using segmentation, 1P data, exclusions and expansion strategies. • Own and actively monitor all performance KPIs in Google Ads and our BI tools, and turn data into actionable next steps that drive growth. • Proactively recommend UX/funnel improvements grounded in data and user behaviour. • Monitor industry and competitive trends (new creative directions, formats, funnels, propositions, competitor angles) and proactively translate insights into opportunities for testing and scaling. • Stay ahead of industry, platform and auction dynamics and updates, collaborating closely with other members of the PPC team across other apps — knowledge sharing, best-practice exchange and insights. • Use (and proactively make suggestions for) internal automation /analytics solutions (autorules, scripts) to reduce manual workload, increase efficiency and speed up iteration.

• Collaborate cross-functionally with designers, marketers, and creative producers to translate campaign concepts into polished, on-brand assets. • Own the end-to-end production of creative deliverables — from brief intake through final delivery — managing timelines and quality across multiple projects simultaneously. • Contribute to building and maintaining scalable production systems including reusable templates, MOGRTs, and Essential Graphics components. • Incorporate performance data and iteration feedback into the creative process to continuously improve asset effectiveness. • Produce motion graphics, animated ads, and video content optimized for Facebook, Google, TikTok, and other digital channels. • Apply brand guidelines and performance marketing best practices to ensure every asset drives engagement and conversion. • Stay current with trends in motion design, ad formats, and emerging digital creative tools.

• Manage multi-million $ SEM budgets optimizing towards long term scale and profitability • Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals • Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth • Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively • Plan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements • Recommend creative and landing page strategies and consult on creative and landing page optimizations • Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders • Conduct regular competitive research and analysis to identify performance growth points • Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI • Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance