• Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos. • Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos. • Design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses. • Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails. • Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. • Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life. • Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy. • A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data. • Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels. • Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly. • Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.

• Work within established brand templates and guidelines • Design and prepare artwork for print collateral like signboards, brochures, and flyers • Adapt print assets for digital use and design social media graphics • Manage tasks within Notion • Communicate proactively regarding task status

• Update digital in-store menu boards across 40+ franchise locations as flavors rotate monthly. • Work within existing templates and brand guidelines to maintain visual consistency across stores. Adjust layouts when flavors are added, removed, or reordered. • Update in-store signage, flyers, and promotional materials used across franchise locations. Resize and adapt existing graphics for new store openings and retail displays. • Ensure marketing materials remain consistent with the brand’s visual standards. • Receive project briefs from the Traffic Coordinator, who manages requests from franchise stores. • Execute design updates efficiently and deliver completed assets within expected timelines. • Implement revisions and feedback to keep projects moving smoothly. • Maintain organized design files within the company’s digital asset management system. • Ensure files are structured so they are easy for the team to update and reuse.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description A fast-growing U.S.-based premium ice cream franchise with 175+ store locations nationwide is seeking a Graphic Designer to support its internal marketing team. This role focuses on production design, primarily updating and maintaining existing design assets such as menus, signage, and promotional materials across franchise locations using established templates and brand guidelines. You will work closely with the team’s Traffic Coordinator, who manages incoming design requests and provides project briefs so you can focus on executing accurate, high-quality design work. A key priority will be updating in-store digital menu boards across multiple locations as ice cream flavors rotate monthly. During peak season, the marketing team manages 70–100 design requests per week, making this role essential to keeping projects moving efficiently. Time Zone: U.S. Eastern Time (1-2 hours minimum overlap preferred) Salary: $8/hr Qualifications - Reliable and detail-oriented graphic designer who enjoys bringing structure and consistency to design work - Takes pride in producing clean, accurate updates that align with established brand guidelines - Comfortable working within templates and existing design systems - Efficient at handling repeatable design tasks such as menu updates, promotional signage, and marketing materials - Easy to collaborate with, open to feedback, and flexible with revisions - Focused on achieving the best outcome for the team rather than being attached to a specific design idea - Strong communicator who can work effectively with a remote, U.S.-based team - Able to manage time well and move projects forward independently once a brief is provided Requirements - 3–5+ years of experience in graphic design, production design, or a similar creative role - Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and comfortable working within layered files and templates - Experience working within brand guidelines and design systems to maintain visual consistency - Ability to handle high-volume production design work while maintaining accuracy and attention to detail - Strong written English communication skills and ability to collaborate with a remote U.S.-based team - Able to manage recurring design requests and deadlines independently - Availability to overlap 1–2 hours with U.S. Eastern Time - Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Arts, or a related field preferred Preferred Requirements - Experience supporting restaurant, retail, franchise, or consumer brands - Experience designing menus, signage, or retail promotional materials - Comfort working in high-volume design environments - Familiarity with other Design and Presentation Tools (Ex. Canva, Microsoft PowerPoint or Office) tools for marketing materials - Experience working remotely with distributed teams Benefits - Work From Home - Training & Development - Performance Bonus