• Differentiate us in the market: redesign and consolidate our websites, integrating AI offerings clearly and compellingly into our solutions portfolio. • Own visual storytelling across all marketing touchpoints: web, ads, emails, events, and social media. • Influence our audience: deliver design assets that emotionally connect and drive action. • Drive business impact: use real performance data - not just opinions - to optimize creative work and continuously improve. • Improve how we work: build scalable workflows to speed up delivery and enable the lead gen team to move fast without bottlenecks (e.g. self-serve templates). • Collaborate proactively: work closely with the product team to create a unified design ecosystem and secure C-level buy-in through regular feedback loops.

• Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos. • Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos. • Design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses. • Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails. • Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. • Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life. • Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy. • A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data. • Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels. • Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly. • Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.

• Work within established brand templates and guidelines • Design and prepare artwork for print collateral like signboards, brochures, and flyers • Adapt print assets for digital use and design social media graphics • Manage tasks within Notion • Communicate proactively regarding task status

• Update digital in-store menu boards across 40+ franchise locations as flavors rotate monthly. • Work within existing templates and brand guidelines to maintain visual consistency across stores. Adjust layouts when flavors are added, removed, or reordered. • Update in-store signage, flyers, and promotional materials used across franchise locations. Resize and adapt existing graphics for new store openings and retail displays. • Ensure marketing materials remain consistent with the brand’s visual standards. • Receive project briefs from the Traffic Coordinator, who manages requests from franchise stores. • Execute design updates efficiently and deliver completed assets within expected timelines. • Implement revisions and feedback to keep projects moving smoothly. • Maintain organized design files within the company’s digital asset management system. • Ensure files are structured so they are easy for the team to update and reuse.