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Senior Product Manager – Marketing
Location
Hong Kong
Posted
99 days ago
Salary
0
Seniority
Senior
Job Description
Senior Product Manager – Marketing
BTSE
• Develop and execute product roadmaps that align with marketing strategies and organizational goals. • Collaborate with marketing teams to craft go-to-market strategies, including positioning, messaging, and launch plans. • Translate market trends, competitive insights, and customer feedback into product requirements. • Act as the primary liaison between Product and Marketing teams, ensuring open communication and mutual understanding. • Partner with design, engineering, and data teams to implement features that support marketing campaigns and enhance user engagement. • Monitor key performance indicators (KPIs) for product and marketing initiatives, including user acquisition, retention, and satisfaction metrics. • Conduct post-launch analysis to identify opportunities for product improvement and marketing optimization. • Champion a culture of data-driven decision-making and continuous improvement.
Job Requirements
- Bachelor’s degree in Business, Marketing, Computer Science, or a related field; MBA or equivalent is a plus.
- 5+ years of product management experience, with a strong emphasis on collaboration with marketing teams.
- Proven track record of leading successful product launches and marketing initiatives.
- Strong understanding of customer lifecycle management and marketing channels.
- Exceptional communication, presentation, and stakeholder management skills.
Benefits
- Competitive total compensation package
- Various team-building programs and company events
- And many more! Apply and let us tell you more!
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