• Schedule, publish, and manage content across YouTube, Instagram, TikTok, and Facebook • Edit long-form video content (18–28 min episodes) into short-form clips, reels, and shorts • Respond to comments, messages, and engage with our audience daily • Maintain a content calendar and ensure consistent posting schedules • Create simple graphics and captions using tools like Canva • Coordinate with animation and production teams to repurpose video content • Report on social media performance weekly • Develop social media growth strategies tailored for kids/education content • Analyze competitors and identify trends, opportunities, and viral formats • Recommend video topics, formats, posting times, and frequencies • Plan content campaigns around video launches and key milestones • Develop audience segmentation strategies (e.g., 4–6, 7–8, 9–11 age groups) • Provide strategic direction to execution teams and guide day-to-day posting decisions • Track performance metrics and adjust strategies to maximize growth

• Execute Bobbie’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, TYB, and other growing channels • Build tailored social and content strategies for each channel, standing up a tactical and intentional plan for TikTok, Instagram, YouTube, Pinterest and other emerging channels • Manage the social content calendar and ensure posts are scheduled and published across channels • Create platform-native content (short-form video, photos, captions, and simple graphics) using tools like iPhone, CapCut, Canva, or Figma • Build and engage our Bobbie community across channels, fostering conversation • Manage social-listening, engagement and community DMs in partnership with CX team • Identify trends, sounds, and cultural moments that Bobbie can participate in quickly • Partner with Marketing team, marketing channel leads, creative, copy and video teams to support campaign-based content requests and ad hoc social content needs • Create & manage social media content databases and resources to leverage across marketing and comms channels • Ensure consistency of brand voice across channels • Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life • Track performance and surface insights that help improve future content, sharing weekly and monthly reports with the team • Test & learn: ensure we learn from everything we do (e.g., message, medium, channel) and feed insight back into our strategy and creative process • Oversee freelance/contract creator support as needed to fulfill channel content needs

Role Description This candidate will lead creative strategy, influencer partnerships, social media operations, and AI-powered content development. This role combines creative ideation, digital marketing execution, and performance analysis to drive measurable growth across platforms such as TikTok, Instagram, YouTube, and TikTok Shop. Key Responsibilities - Creative Strategy & Content Execution - Lead Creative Direction: Pitch and execute high-performing content concepts, campaign themes, and creator briefs aligned with brand goals. - Platform Expertise: Tailor content strategies specifically for TikTok (hooks/trends), Instagram (Reels/aesthetics), and YouTube (long-form/SEO). - Agile Content Creation: Identify emerging cultural moments and rapidly develop brand-relevant takes. - Multimedia Production: Utilize CapCut, Canva, and AI tools to edit video/image assets and repurpose content across platforms. - Performance Analysis: Review channel analytics monthly to sharpen creative strategy and improve ROI. - Creator & Influencer Management - End-to-End Management: Source, vet, and recruit influencers (micro to macro) and UGC creators across all major platforms. - Partnership Logistics: Manage the creator database, negotiate contracts, and handle outreach via Shopify Collabs and TikTok Affiliates. - Briefing & QA: Provide clear campaign objectives and brand guidelines to creators; review and approve all content prior to go-live. - Ad Integration: Collaborate with the ad agency to identify and scale top-performing creator assets for paid media. - TikTok Shop & Social Operations - Storefront Management: Optimize TikTok Shop listings (titles, descriptions, pricing) and monitor real-time analytics to drive conversions. - Affiliate Coordination: Manage commission-based sellers and implement promotional events and ad integrations. - Community Engagement: Oversee daily posting schedules and maintain the brand voice across DMs, comments, and mentions. - AI-Assisted Editorial - SEO Content: Use AI tools (ChatGPT, Claude, etc.) to draft SEO-optimized blog posts and product roundups. - CMS Publishing: Refine AI-generated drafts for brand voice and publish content directly to Shopify or WordPress. Qualifications - English (C1/C2) and Spanish. - 2 to 8 years of experience with Social Media and Content creation. - Desired tools: TikTok Creator Marketplace, Instagram Creator Studio, YouTube Studio, ChatGPT, TikTok Analytics, Meta Business Suite, and Google Analytics. - Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection. - Bachelor’s or Associate’s degree preferred. Benefits - Hourly rate starting at USD 1288$/month (final rate will be experience-based). - Annual pay increments. - Discretionary client bonuses (80 % of clients award year-end bonuses). - 7 U.S. federal holidays + 4 paid PTO days. - Monthly medical insurance stipend (after meeting eligibility criteria). - Birthday / Anniversary bonuses + Gym / Wellness allowance. - Unlimited online fitness classes + company events & Christmas celebrations. Our Core Values at Work We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.

Most financial companies treat social media as a broadcast channel, a place to announce features, celebrate milestones, and fill a content calendar. At Mercury, we see it differently. Social media is where we connect with our community. It is where credibility is earned in real time, where cultural fluency signals relevance, and where builders decide whether a company understands the world they operate in, or not. We are building a brand that founders respect, operators trust, and the internet recognizes as thoughtful, precise, and culturally aware. Social plays a critical role in that ambition. We are looking for a Social Media Manager to shape Mercury’s voice within the tech and founder ecosystem. This person will build platform-native strategies, identify meaningful cultural moments to participate in, and serve as the internal authority on what belongs online. This role sits within the Community team and works at the intersection of brand, product, customer experience, and growth. You will lead Mercury’s presence on X and Reddit while partnering closely with the Community Manager overseeing LinkedIn and Instagram. You will guide participation across channels and help ensure that some of Mercury’s most visible public surfaces reflect the company’s rigor, taste, and intelligence. What you’ll do: Build and own Mercury’s social strategy - Develop platform-native strategies for X and Reddit as Mercury’s primary real-time channels - Define Mercury’s participation model: when to speak, where to engage, and how to build credibility over time - Maintain broad fluency across the evolving social platform landscape (LinkedIn, IG) to guide strategy and ensure Mercury shows up appropriately across channels - Ensure Mercury shows up with clarity, restraint, and conviction Lead integrated campaign and launch rollouts - Translate marketing campaigns and product launches into platform-native social strategies - Partner with Brand, Product Marketing, Comms, CX, and Community to ensure cohesive storytelling - Build rollout frameworks connecting social to editorial, partnerships, and IRL activations - Identify opportunities to extend campaigns into meaningful conversation Serve as Mercury’s cultural radar - Monitor cultural discourse, internet behavior, and platform-native trends - Track moments relevant to founders, operators, and builders - Identify opportunities for Mercury to participate with relevance and credibility - Advise leadership on real-time participation and reputational risk Establish Mercury’s voice in the tech & founder ecosystem - Maintain a deep understanding of the startup, venture, fintech, and AI landscape - Track conversations and sentiment across hubs including San Francisco, New York City, Los Angeles, and Austin - Engage in discussions with founders, operators, and investors - Ensure Mercury’s voice resonates with ambitious builders Lead CX–Social coordination - Partner with Customer Experience to create seamless social response workflows - Monitor sentiment, questions, and friction surfaced via social channels - Ensure insights inform product, CX, and messaging improvements Provide governance and internal guidance - Act as the internal voice of reason for social participation - Establish best practices for social engagement across teams - Build playbooks for launches, announcements, and reactive moments - Protect long-term brand equity while enabling timely participation Measure what matters - Define success metrics beyond vanity engagement - Track sentiment, relevance, and share of voice in founder conversations - Continuously refine strategy based on performance and cultural shifts What success looks like - Mercury is recognized as a credible, intelligent voice in founder and tech conversations - Social participation feels intentional, not reactive - Mercury contributes meaningfully to cultural and industry moments - Social insights influence product, messaging, and campaigns - Platform presence compounds trust and recognition over time We think you’ll thrive in this role if you: - Have 5+ years managing social strategy for a brand with a strong point of view - Understand how credibility is built on X and Reddit - Are deeply fluent in startup, SaaS, fintech, and AI ecosystems - Possess exceptional judgment and taste - Know the difference between cultural relevance and trend chasing - Can translate complex ideas into clear, platform-native communication - Balance strategic thinking with hands-on execution - Are comfortable advising leadership and pushing back when needed - Stay calm and precise in fast-moving, real-time environments This role is ideal for someone who: - Treats social as a strategic discipline, not a content treadmill - Understands that credibility is built through consistency and restraint - Believes cultural fluency comes from curiosity and participation - Wants to help build a brand the internet respects The total rewards package at Mercury includes base salary, equity (stock options), and benefits. Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers. Our target new hire base salary ranges for this role are the following: - US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $128,600-$144,600 - US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $115,700-$130,100 Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role. We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. [Please see the independent bias audit report covering our use of Covey for more information.] #LI-RQ1