About Bobbie Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly. The Role Bobbie is looking for an experienced, bold and culture-obsessed Social Media Manager to help bring our social presence to life day-to-day. This role will execute our organic social strategy, create platform-native content that is uniquely Bobbie, and engage with our community across channels. This person is deeply online, understands how people behave on social platforms, and is excited to turn trends, conversations, and customer moments into content. If you know how to grow a channel and respective audience, have a passion for thought-provoking and inspirational content, meaningful customer storytelling, and brand messaging then read on. We are looking for an experienced Social Media Manager who can build tailored strategies to each channel that work together to tell a cohesive narrative and drive measurable channel and business growth. You understand how to test and learn against benchmarks for success, you have a constant pulse on changing algorithms (followed with a strategy of how to evolve to meet them), you are able to measure success against key channel analytics, manage a budget, and you absolutely hate to see a DM left unread for more than a few hours. What you will accomplish: Execute Bobbie’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, TYB, and other growing channels - Build tailored social and content strategies for each channel, standing up a tactical and intentional plan for TikTok, Instagram, YouTube, Pinterest and other emerging channels. - Manage the social content calendar and ensure posts are scheduled and published across channels. - Create platform-native content (short-form video, photos, captions, and simple graphics) using tools like iPhone, CapCut, Canva, or Figma. - Build and engage our Bobbie community across channels, fostering conversation - Manage social-listening, engagement and community DMs in partnership with CX team - Identify trends, sounds, and cultural moments that Bobbie can participate in quickly. - Partner with Marketing team, marketing channel leads, creative, copy and video teams to support campaign-based content requests and ad hoc social content needs - Create & manage social media content databases and resources to leverage across marketing and comms channels - Ensure consistency of brand voice across channels - Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life. Comfortable with iPhone content creation and quick turn creative asks—making Reels and leveraging tools like Canva, Figma, Edits, CapCut, etc. - Track performance and surface insights that help improve future content, sharing weekly and monthly reports with the team. - Test & learn: ensure we learn from everything we do (e.g., message, medium, channel) and feed insight back into our strategy and creative process. - Oversee freelance/contract creator support as needed to fulfill channel content needs What we would like you to have: - At least 5 years of experience overseeing multiple social media channels, ideally in a startup environment or at CPG brand (experience in eCommerce / DTC a plus!) - Ability to create and edit compelling assets and produce social content for TikTok and Instagram - Comfortable filming and appearing in quick-turn social content when needed - Proven ability to grow audiences, drive engagement, and support business KPIs - Experience using Nectar, Figma, and/or Canva - Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives - A strong sense of customer empathy to create content that resonates with parents (moms AND dads) - Strategic & executional —ability to think at a high-level and be in-the-weeds of the day-to-day of social media management You’re inspired by our core values: - Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good. - Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners. - Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to. - Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice. Compensation and Benefits: Compensation Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C). Group A (SF/Bay Area, Seattle, NYC): $120,000 Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $110,000 Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities): $100,000 Benefits - Competitive stock options - 401k with employer match - Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction - US-based remote work model - Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) - 16 paid company holidays, plus an end of year holiday shut down - 16 weeks of paid parental leave with the option to take an additional 8 months unpaid - One year subscription to Bobbie or Baby's Only - $75 monthly internet stipend - Co-working space reimbursement At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives. Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law. Bobbie Personnel Privacy Policy and Notice at Collection

• Build and own Mercury’s social strategy • Develop platform-native strategies for X and Reddit as Mercury’s primary real-time channels • Define Mercury’s participation model: when to speak, where to engage, and how to build credibility over time • Maintain broad fluency across the evolving social platform landscape (LinkedIn, IG) to guide strategy and ensure Mercury shows up appropriately across channels • Ensure Mercury shows up with clarity, restraint, and conviction • Lead integrated campaign and launch rollouts • Translate marketing campaigns and product launches into platform-native social strategies • Partner with Brand, Product Marketing, Comms, CX, and Community to ensure cohesive storytelling • Build rollout frameworks connecting social to editorial, partnerships, and IRL activations • Identify opportunities to extend campaigns into meaningful conversation • Serve as Mercury’s cultural radar • Monitor cultural discourse, internet behavior, and platform-native trends • Track moments relevant to founders, operators, and builders • Identify opportunities for Mercury to participate with relevance and credibility • Advise leadership on real-time participation and reputational risk • Establish Mercury’s voice in the tech & founder ecosystem • Maintain a deep understanding of the startup, venture, fintech, and AI landscape • Track conversations and sentiment across hubs including San Francisco, New York City, Los Angeles, and Austin • Engage in discussions with founders, operators, and investors • Ensure Mercury’s voice resonates with ambitious builders • Lead CX–Social coordination • Partner with Customer Experience to create seamless social response workflows • Monitor sentiment, questions, and friction surfaced via social channels • Ensure insights inform product, CX, and messaging improvements • Provide governance and internal guidance • Act as the internal voice of reason for social participation • Establish best practices for social engagement across teams • Build playbooks for launches, announcements, and reactive moments • Protect long-term brand equity while enabling timely participation • Measure what matters • Define success metrics beyond vanity engagement • Track sentiment, relevance, and share of voice in founder conversations • Continuously refine strategy based on performance and cultural shifts

• Lead Creative Direction: Pitch and execute high-performing content concepts, campaign themes, and creator briefs aligned with brand goals. • Tailor content strategies specifically for TikTok (hooks/trends), Instagram (Reels/aesthetics), and YouTube (long-form/SEO). • Identify emerging cultural moments and rapidly develop brand-relevant takes. • Utilize CapCut, Canva, and AI tools to edit video/image assets and repurpose content across platforms. • Review channel analytics monthly to sharpen creative strategy and improve ROI. • Source, vet, and recruit influencers (micro to macro) and UGC creators across all major platforms. • Manage the creator database, negotiate contracts, and handle outreach via Shopify Collabs and TikTok Affiliates. • Provide clear campaign objectives and brand guidelines to creators; review and approve all content prior to go-live. • Collaborate with the ad agency to identify and scale top-performing creator assets for paid media. • Optimize TikTok Shop listings (titles, descriptions, pricing) and monitor real-time analytics to drive conversions. • Manage commission-based sellers and implement promotional events and ad integrations. • Oversee daily posting schedules and maintain the brand voice across DMs, comments, and mentions. • Use AI tools (ChatGPT, Claude, etc.) to draft SEO-optimized blog posts and product roundups. • Refine AI-generated drafts for brand voice and publish content directly to Shopify or WordPress.

• Community Management: Develop and execute engagement strategies to revitalize the client's community platform. Monitor interactions to identify audience needs and content gaps. • Content Production & Repurposing: Draft, repurpose, and distribute social marketing content across multiple channels. Perform rough video edits (removing stutters/pauses) using tools like CapCut or Descript before final production. • Podcast & YouTube Coordination: Upload episodes and videos, customizing templates with compelling hooks and LLM-generated descriptions. Vet and schedule incoming guests and appearances. • Outreach & Market Research: Identify relevant industry podcasts and manage cold outreach via email or DMs to secure features. • Project Leadership: Lead assigned marketing initiatives to ensure strict alignment with our brand.