• Oversee paid advertising campaigns for multiple clients • Plan, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms • Conduct keyword research, audience targeting, and competitive analysis • Design and execute A/B testing strategies for continuous improvement • Monitor campaign performance daily and make data-driven optimizations • Assist with media creation, including ad copy writing and creative coordination • Develop advertising strategies aligned with client business goals • Provide monthly performance reports and communicate insights to account managers

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership. • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages. • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting. • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs. • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot. • Assisting with B2B new business efforts, including research, POV development, and pitch support. • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications. • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

• Independently manage and optimize Google Ads, Meta Ads and TikTok Ads (full funnel: cold acquisition, qualification, retargeting, brand) • Develop, test and evaluate funnels • Conduct keyword and audience research as well as market and competitor analyses • Run continuous A/B tests (creatives, copy, landing pages) • Set up conversion tracking (GA4, GTM, UTM setups) • Track, analyze and interpret core KPIs and prepare reports • Create briefs for creatives and landing pages and coordinate with design/web development • Scale campaigns to achieve the highest possible ROAS

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Commerce Media Strategist, you will leverage your expertise to build, drive, and optimize marketing campaigns within the commerce media ecosystem. You will develop sophisticated omnichannel strategies tailored to each client’s unique goals, ensuring measurable success and client satisfaction. Key Responsibilities: Client-Centric: - Build, drive, and optimize successful Amazon DSP Full-Funnel Global marketing campaigns within your specialty and channel (e.g., Amazon DSP) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI. - Foster strong working relationships with top-tier clients through effective communication across virtual, asynchronous, and in-person interactions, aiming for a Client Satisfaction score of 9 or above and Client Retention of 95% or above. - Develop sophisticated, impactful omnichannel commerce media strategies tailored to each client’s unique goals and challenges, ensuring sustainable achievement of growth, retention, and profitability targets. - Identify new marketing opportunities and repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms, measured by growth in sales volume and brand visibility. Product-Led: - Integrate Tinuiti’s product and technology suite into channel activations, focusing on scalability, growth, and efficiency, and measuring success through achievement of key client metrics and channel-specific success. - Demonstrate fluency in Tinuiti's product app suite through utilizing the tool suite in day-to-day work, answering questions using the app, providing feedback and improvement recommendations, and leveraging the app as a primary method of client communications. Data & Measurement Data-Driven: - Analyze cross-channel data and insights to interpret trends and make strategic recommendations, ensuring alignment with clients’ KPIs and the broader commerce media landscape. - Achieve Same Store Growth targets for clients you manage or support, using data analytics to drive decision-making and optimize campaign performance. Channel Specific Expertise & The Tinuiti Way: - Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits. - Maintain annual certifications for relevant commerce media platforms applicable to your book of business, ensuring expertise and compliance. - Exemplify innovative thought leadership within your vertical/channel and the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally. - Collaborate effectively with other channel specialists to share knowledge and best practices, fostering a multi-channel approach to client strategies, tracked by collaboration metrics and knowledge-sharing outcomes. - Effectively delegate across commerce team members to execute strategies. Owner Mindset: - Proactively assess and diagnose omnichannel opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets, tracked by performance metrics and client outcomes. - Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback. - Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of strategic objectives. - Take ownership of assigned accounts by proactively managing day-to-day operations, ensuring all deliverables are quality-checked, and consistently monitoring performance to confirm the account is running as intended. Ways of working and values - Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change. - Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof. - Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable. Professional & Technical Qualifications: - 5-7 years of experience in commerce media, paid commerce, or senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of $700,000. - Experience with commerce media platforms such as Amazon DSP required. - Experience with Skai, Analytic Index, Pacvue, and Helium10 preferred. The hiring salary range for this role is $80,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% with immediate vesting Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.