• Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more. • Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation. • Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns. • Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys. • Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions. • Research and test new channels, tactics, and tools to keep us ahead of the curve. • Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting.

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms. • Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention. • Launch referral and ambassador programs to drive organic growth. • Run geo-targeted experiments to test and scale city-level acquisition. • Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities. • Partner with influencers, content creators, and local media to build brand credibility. • Create compelling messaging and positioning tailored to local audiences. • Own social media presence and work with creators/designers to build consistent and engaging content. • Analyze growth metrics, user behavior, and market feedback to inform strategy. • Work closely with product and design to optimize onboarding, UX, and engagement flows. • Test, iterate, and scale what works, kill what doesn’t, fast.

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment. At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum. This is a Remote position. To be considered for this role candidates must reside and be authorized to work in the United States. About the Role: Resident Home is seeking an experienced and strategic leader to join our team as the Manager Growth, Organic Social. We are dedicated to providing our customers with the best sleep experience through our premium products and exceptional customer service. We are looking for a talented and driven Growth Manager, Organic Social to join our team and help us expand our presence in online communities. We are seeking a Manager Growth, Organic Social with a proven track record of driving new customer acquisition through innovative and data-driven strategies. The ideal candidate will be adept at leveraging online communities, including Reddit and Facebook Groups, as well as other digital channels to fuel our growth. This role requires a creative thinker with a deep understanding of growth marketing, analytics, and community engagement. What You’ll Be Doing: - Develop and execute growth strategies to drive new customer acquisition across Reddit, Facebook Groups, and other digital platforms. - Lead the execution of branded community spaces, ensuring alignment with overall brand strategy. - Experiment with and optimize various growth channels and tactics to achieve measurable results. - Monitor and engage with online communities to foster brand loyalty and advocacy while maintaining brand integrity. - Create and test compelling content and campaigns that resonate with our target audience and drive engagement. - Identify and collaborate with influencers and key community members to amplify our reach and impact. - Analyze performance data and metrics to inform decision-making and optimize growth strategies. - Stay ahead of industry trends and best practices in growth hacking and digital marketing. - Work closely with cross-functional teams, including product, engineering, and customer service, to align growth initiatives with overall business goals. Skills/Qualifications: - 3-5 years of experience in a similar role - Proven experience in growth hacking, digital marketing, or a similar role within an early-stage tech startup. - Strong understanding of Reddit, Facebook Groups, and other digital community platforms. - Excellent analytical skills with the ability to interpret data and make data-driven decisions. - Creative thinker with a knack for innovative marketing strategies and tactics. - Strong written and verbal communication skills. - SEO experience, preferred. - Ability to thrive in an autonomous, fast-paced and dynamic environment. - Passion for the mattress and sleep industry is a plus. If you are a growth-focused marketer with a passion for driving results and a knack for creative problem-solving, we would love to hear from you! Join us in shaping the future of our brand and delivering exceptional online experiences for our customers. Apply now and be a key driver of success in our dynamic and innovative team! What We Offer: (subject to eligibility requirements): - Remote-first workplace (since 2016!) - Competitive salary - Annual bonus potential - Health, Vision & Dental Insurance - HSA company contributions - 401K with company match component - “Take what you need” PTO. - Wellness benefits - Online learning resources & trainings - WFH office and cell phone/internet stipend - A FREE MATTRESS plus an awesome Friends and Family discount! If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $85,000 - $110,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com While this role at Resident is remote, if hired, please note that Resident employees are expected to first notify the People Operations Team (HR) if they plan to move from the state in which they were hired. Additionally, from time to time, the Company may organize in-person meetings, trainings, team events, or other off-site gatherings that are important to business operations and team alignment. Attendance at these events is considered an essential function of the role, and Resident employees are expected to participate and travel as-needed. The Company will provide advance notice of such events and will cover approved, reasonable business travel expenses in accordance with Company policy. Resident is a privately held company headquartered in San Francisco, CA, with offices in Tel Aviv and manufacturing operations in Jeffersonville, IN. Learn more at: https://www.residenthome.com. Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. #LI-REMOTE Resident Home participates in E-Verify.

• Шукати й генерувати ідеї рекламних креативів для наших нових додатків; • Визначати вектор розвитку та тестувати сміливі підходи в роботі з креативами; • Брати участь у брейнштормах разом з креативною командою; • Створювати ТЗ команді дизайнерів та контролювати їх виконання; • Аналізувати ринок реклами та конкурентів; • Аналізувати ефективність рекламних креативів та пропонувати ідеї щодо покращення результатів; • Адаптувати креативи під різні рекламні платформи.