WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. Responsibilities: - Build and manage paid social campaigns in alignment with media plans - Act as the primary contact and media expert for clients representing your assigned accounts - Make swift optimizations to ensure optimal pacing and performance - Provide clients with actionable insights and recommendations based on campaign goals and best practices - Leverage Zeta’s Data Cloud to identify and target additional audiences for scale Requirements: - 2+ year of hands-on experience with Meta Ads Manager - Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required - Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management - Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance. - Strong quantitative skills with meticulous attention to detail - BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates) BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity and Stock Purchase Plan - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-REMOTE

• Build and manage paid social campaigns in alignment with media plans • Act as the primary contact and media expert for clients representing your assigned accounts • Make swift optimizations to ensure optimal pacing and performance • Provide clients with actionable insights and recommendations based on campaign goals and best practices • Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

• Plan, launch, and optimize campaigns across Google Ads, Paid Search, Paid Social, Display, and YouTube • Execute daily hands-on campaign management • Monitor budgets, bids, targeting, creative performance, and conversion data • Build and maintain reporting dashboards using Excel and analytics tools • Translate campaign performance into clear insights and client-ready agendas • Prepare and lead weekly client calls • Implement strategic recommendations following client discussions • Collaborate closely with internal team members

• Develop and launch high-performance digital campaigns across Paid Search, Paid Social and Display channels • Build media plans based on campaign briefs: channel selection, audience targeting and budget allocation • Manage agency partner day-to-day: assign tasks, review performance reports and drive optimization • Track, analyze and report on campaign performance; translate data into actionable insights for stakeholders • Collaborate with campaign managers to align digital execution with demand generation goals • Proactively identify optimization opportunities and propose tests to improve ROI • Manage multiple programs simultaneously and ensure consistent delivery across all active campaigns