• Developing, managing, and expanding customer relationships across the company’s full technology portfolio • Combining new business development with strategic account management • Identifying customer needs, guiding clients through the full sales lifecycle, and driving long‑term account growth • Collaborating closely with internal technical teams, vendor partners, and customers to ensure solutions align with operational requirements and organizational objectives • Identifying and developing new opportunities within assigned territories • Managing leads from SDRs, marketing, and vendor partners • Building and maintaining a qualified pipeline and managing opportunities from discovery through contract execution • Strengthening existing customer relationships and identifying cross‑sell opportunities across 101VOICE and ITMC • Conducting periodic account reviews and advising customer technical and operational leadership • Maintaining strong relationships with manufacturer and vendor partners

• Act as the primary technical lead for US channel partners • Support partner pre-sales cycles and driving technical enablement • Deliver compelling value propositions, demos, workshops, and POVs • Own the Channel Technical Enablement Plan • Deliver demo accreditation, POV training, and technical updates • Support partner presales teams in customer meetings • Lead technical discovery, RFP/RFI contributions, demos, and POVs • Align with Partner Managers on priorities and enablement focus

• Develop and grow the National Hospitality Integration business in Electro-Voice, Dynacord, and Bosch Public Address categories • Identify new customers and opportunities, grow existing customers, manage programs, enable partnerships, and proactively engage with large-scale integrators • Conduct demonstrations, host regional events, train partners, forecast business, conduct business reviews, identify overlap between product offerings and partners’ needs, and promote adoption of EV, Dynacord, and Bosch solutions by driving commercial and technical awareness in the Hospitality marketplace • Partner closely with Business Development, and with Technical Sales, Inside Sales and Distribution teams

• Acts as the primary customer contact for sales demand creation by executing marketing strategy and promoting Sobi products as lead by the Regional Sales Director • Provides current and comprehensive clinical knowledge of Sobi’s products and effectively communicates the on-label clinical benefits of the products • Achieve territory sales by executing Plan of Action (POA) marketing strategies • Delivers branded sales messages to customers, representing Sobi at local meetings, and achieving or exceeding sales targets • Responsible for representing Sobi’s products and services to a defined customer base, generating and growing sales and consistently achieving or exceeding sales goals • Actively promotes the appropriate use of Sobi products to healthcare professionals in accordance with all Corporate, PhRMA, and OIG guidelines • Develops and implements a territory business plan to meet customer needs and achieve sales goals • Weekly analysis of territory sales data to help prioritize physician targeting and ensure accurate reporting of physicians • Strict compliance with all regulatory agencies, state, and federal law is required • Prepares territory budget plans for customer contacts, local symposia, and other miscellaneous external expenditures • Assists in the identification and resolution of issues and opportunities and communicates proactively to sales and marketing management • Reports all adverse events to Sobi’s Drug Safety department as appropriate per required guidelines • Performs all administrative functions require of the position, including reporting call activity and customer information into the appropriate call reporting system in a timely manner, submitting expenses, etc.