• Develop and grow the National Hospitality Integration business in Electro-Voice, Dynacord, and Bosch Public Address categories • Identify new customers and opportunities, grow existing customers, manage programs, enable partnerships, and proactively engage with large-scale integrators • Conduct demonstrations, host regional events, train partners, forecast business, conduct business reviews, identify overlap between product offerings and partners’ needs, and promote adoption of EV, Dynacord, and Bosch solutions by driving commercial and technical awareness in the Hospitality marketplace • Partner closely with Business Development, and with Technical Sales, Inside Sales and Distribution teams

• Acts as the primary customer contact for sales demand creation by executing marketing strategy and promoting Sobi products as lead by the Regional Sales Director • Provides current and comprehensive clinical knowledge of Sobi’s products and effectively communicates the on-label clinical benefits of the products • Achieve territory sales by executing Plan of Action (POA) marketing strategies • Delivers branded sales messages to customers, representing Sobi at local meetings, and achieving or exceeding sales targets • Responsible for representing Sobi’s products and services to a defined customer base, generating and growing sales and consistently achieving or exceeding sales goals • Actively promotes the appropriate use of Sobi products to healthcare professionals in accordance with all Corporate, PhRMA, and OIG guidelines • Develops and implements a territory business plan to meet customer needs and achieve sales goals • Weekly analysis of territory sales data to help prioritize physician targeting and ensure accurate reporting of physicians • Strict compliance with all regulatory agencies, state, and federal law is required • Prepares territory budget plans for customer contacts, local symposia, and other miscellaneous external expenditures • Assists in the identification and resolution of issues and opportunities and communicates proactively to sales and marketing management • Reports all adverse events to Sobi’s Drug Safety department as appropriate per required guidelines • Performs all administrative functions require of the position, including reporting call activity and customer information into the appropriate call reporting system in a timely manner, submitting expenses, etc.

• Acts as the primary customer contact for sales demand creation by executing marketing strategy and promoting Sobi products as lead by the Regional Sales Director • Provides current and comprehensive clinical knowledge of Sobi’s products and effectively communicates the on-label clinical benefits of the products • Expected to achieve territory sales by executing Plan of Action (POA) marketing strategies, which includes delivering branded sales messages to customers, representing Sobi at local meetings, and achieving or exceeding sales targets • Responsible for representing Sobi’s products and services to a defined customer base, generating and growing sales and consistently achieving or exceeding sales goals within a specific geographic area and actively promotes the appropriate use of Sobi products to healthcare professionals in accordance with all Corporate, PhRMA, and OIG guidelines • Develops and implements a territory business plan to meet customer needs and achieve sales goals and weekly analysis of territory sales data to help prioritize physician targeting and ensure accurate reporting of physicians • Prepares territory budget plans for customer contacts, local symposia, and other miscellaneous external expenditures • Assists in the identification and resolution of issues and opportunities and communicates proactively to sales and marketing management

• Building and nurture strong relationships with MEP consultants, HVAC designers, architects, and contractors to drive specification of Hitachi’s HVAC portfolio. • Promoting advanced HVAC solutions — including heat pumps, VRF/VRV systems, chillers, and controls, through CPDs, technical presentations, design meetings, and site visits. • Identifying and engage with early‑stage construction and refurbishment projects, influencing specifications from concept through detailed design. • Providing technical support on system design, product selection, performance data and compliance with UK regulations and sustainability standards. • Assisting consultants with load calculations, system layouts, and integration of Hitachi solutions into building services designs. • Tracking projects from design to installation, ensuring specification retention and maximising conversion to orders. • Collaborating with internal engineering, product, and sales teams to deliver tailored HVAC solutions aligned with the new brand direction. • Preparing technical proposals, submittals, drawings, and documentation required for consultant approval. • Maintaining accurate project pipelines and customer interactions using CRM tools. • Monitoring market trends, competitor activity, and regulatory changes to support strategic planning. • Representing Hitachi at industry events, exhibitions, and networking forums as the brand strengthens its UK presence under Bosch.