• Own paid search, paid social, retargeting, review site capture, and landing page testing for high-intent demand and targeted mid-market plays • Build and manage a disciplined paid engine focused on qualified pipeline, not low-quality form fills • Support enterprise motion where performance is effective, including retargeting, intent capture, event surround, competitor terms, review platforms, and select account clusters • Lead conversion optimization across landing pages, forms, offers, and nurture entry points • Manage media budget allocation, pacing, and performance reporting in partnership with Marketing Ops • Continuously evaluate performance, cut underperforming spend, and reallocate toward channels driving qualified pipeline • Partner closely with content to ensure paid programs are supported by strong offers and high-converting destination pages • Partner with Sales and GTM teams on the definition of quality to ensure channel optimization reflects intended pipeline outcomes

• Daily budget and performance pacing on ad platforms. • Build campaigns in self-serve ad platforms and thoroughly QA all paid campaign launches. • Basic bid management and optimizations for mobile app install campaigns, including but not limited to Google Ads, Meta Ads Manager, TikTok Ads, and Apple Search. • Collaborate with Media Strategist on recommending optimizations in support of client Cost Per Install goals, Retention goals and innovation. • Analyze campaign data to write performance insights and recommendations to inform client action. • Assist Media Strategist with creating media plans to achieve client goals, including audience and creative recommendations and projected results. • Daily use of reporting, analytics, and trend tools. • Attend training sessions/webinars to become fluent in media planning tools and platforms.

• Develop and execute a cross-channel media plan where Search, Video, and Display work in a unified ecosystem to drive both brand awareness and direct conversions in coordination with other channels such as Paid Social, Organic, and ABM. • Direct management of high-scale budgets across Google Ads (Search, YouTube, Display, Demand Gen) and Microsoft Ads. • Constantly identify and test new betas, audience segments, and bidding strategies. Stay ahead of industry shifts (e.g., privacy changes, AI-driven bidding). • Act as the bridge between performance data and the creative team, providing granular, actionable insights to optimize video and static assets. • Translate complex multi-channel performance data into high-level business insights for leadership and teammates, focusing on incremental growth & ROAS.

Job Title: Meta / Paid Social Media Buyer Location: Remote Engagement: Contractor Experience: 2+ years in PPC for eCommerce Hours: 9am - 5pm Compensation: USD $15,000 - $20,000/p.a. (depending on experience) About Us At Right Hook Digital, we’re a global performance marketing agency dedicated to helping eCommerce brands scale with expert strategy, creative and data-driven execution. Our team is made up of A-grade, collaborative individuals who thrive on pushing boundaries and driving results while having fun along the way. The Opportunity We're looking for a talented and detail-obsessed Meta media buyer to join our remote team. You’ll play a key role in managing and optimising paid social campaigns for a diverse portfolio of eCommerce clients. This is a hands-on role perfect for someone who loves diving into data, experimenting with strategy, and finding smart ways to scale. If you would like to apply please use this link https://forms.clickup.com/6943975/f/6kx77-14762/YGLSOG6H68C8WAQVRG (only applications submitted through this form will be considered!) What You’ll Be Doing • Launching, managing, and optimising Paid Social Ads campaigns • Structured creative testing and reporting • Scaling campaigns based on performance data and business goals • Collaborating with creative and strategy teams to align messaging and performance • Managing budgets, pacing, and daily account health • Ensuring compliance with Meta Ads policies and ad approvals • Creating clear, insightful reports for internal and client use • Participating in internal strategy calls to provide tactical recommendations What We're Looking For: - Someone who questions platform metrics and digs for real-world business results - Experience with or willingness to learn unit economics and profitability analysis - Strong English communication skills (written and verbal) - Self-directed learner who seeks help when needed - Equipment: Computer with camera for video calls - Someone with high attention to detail Benefits: - All public holidays paid - Generous leave entitlements - Performance-based bonuses - Clear career progression pathway - Comprehensive training on our methodologies Note: This is a full-time commitment. We're building a team of strategic thinkers, not just button-pushers. Prior Meta Ads experience is valuable but we prioritize analytical thinking and willingness to challenge conventional metrics. Nice to Have (But Not Required) • Cross-platform paid media experience (e.g. Meta, TikTok) • Previous agency experience with high-volume ad accounts Why Join Right Hook Digital? • Fully remote and flexible work environment • Work alongside a high-performing global team • Collaborate with exciting, fast-growing eCommerce brands • Culture that supports innovation, learning, and personal growth • Opportunity for bonuses and long-term engagement Sound like your kind of gig? We’d love to hear from you. If you would like to apply please use this link https://forms.clickup.com/6943975/f/6kx77-14762/YGLSOG6H68C8WAQVRG (only applications submitted through this form will be considered!) Apply now and let’s scale some brands together!