• Daily budget and performance pacing on ad platforms. • Build campaigns in self-serve ad platforms and thoroughly QA all paid campaign launches. • Basic bid management and optimizations for mobile app install campaigns, including but not limited to Google Ads, Meta Ads Manager, TikTok Ads, and Apple Search. • Collaborate with Media Strategist on recommending optimizations in support of client Cost Per Install goals, Retention goals and innovation. • Analyze campaign data to write performance insights and recommendations to inform client action. • Assist Media Strategist with creating media plans to achieve client goals, including audience and creative recommendations and projected results. • Daily use of reporting, analytics, and trend tools. • Attend training sessions/webinars to become fluent in media planning tools and platforms.

• Develop and execute a cross-channel media plan where Search, Video, and Display work in a unified ecosystem to drive both brand awareness and direct conversions in coordination with other channels such as Paid Social, Organic, and ABM. • Direct management of high-scale budgets across Google Ads (Search, YouTube, Display, Demand Gen) and Microsoft Ads. • Constantly identify and test new betas, audience segments, and bidding strategies. Stay ahead of industry shifts (e.g., privacy changes, AI-driven bidding). • Act as the bridge between performance data and the creative team, providing granular, actionable insights to optimize video and static assets. • Translate complex multi-channel performance data into high-level business insights for leadership and teammates, focusing on incremental growth & ROAS.

Job Title: Meta / Paid Social Media Buyer Location: Remote Engagement: Contractor Experience: 2+ years in PPC for eCommerce Hours: 9am - 5pm Compensation: USD $15,000 - $20,000/p.a. (depending on experience) About Us At Right Hook Digital, we’re a global performance marketing agency dedicated to helping eCommerce brands scale with expert strategy, creative and data-driven execution. Our team is made up of A-grade, collaborative individuals who thrive on pushing boundaries and driving results while having fun along the way. The Opportunity We're looking for a talented and detail-obsessed Meta media buyer to join our remote team. You’ll play a key role in managing and optimising paid social campaigns for a diverse portfolio of eCommerce clients. This is a hands-on role perfect for someone who loves diving into data, experimenting with strategy, and finding smart ways to scale. If you would like to apply please use this link https://forms.clickup.com/6943975/f/6kx77-14762/YGLSOG6H68C8WAQVRG (only applications submitted through this form will be considered!) What You’ll Be Doing • Launching, managing, and optimising Paid Social Ads campaigns • Structured creative testing and reporting • Scaling campaigns based on performance data and business goals • Collaborating with creative and strategy teams to align messaging and performance • Managing budgets, pacing, and daily account health • Ensuring compliance with Meta Ads policies and ad approvals • Creating clear, insightful reports for internal and client use • Participating in internal strategy calls to provide tactical recommendations What We're Looking For: - Someone who questions platform metrics and digs for real-world business results - Experience with or willingness to learn unit economics and profitability analysis - Strong English communication skills (written and verbal) - Self-directed learner who seeks help when needed - Equipment: Computer with camera for video calls - Someone with high attention to detail Benefits: - All public holidays paid - Generous leave entitlements - Performance-based bonuses - Clear career progression pathway - Comprehensive training on our methodologies Note: This is a full-time commitment. We're building a team of strategic thinkers, not just button-pushers. Prior Meta Ads experience is valuable but we prioritize analytical thinking and willingness to challenge conventional metrics. Nice to Have (But Not Required) • Cross-platform paid media experience (e.g. Meta, TikTok) • Previous agency experience with high-volume ad accounts Why Join Right Hook Digital? • Fully remote and flexible work environment • Work alongside a high-performing global team • Collaborate with exciting, fast-growing eCommerce brands • Culture that supports innovation, learning, and personal growth • Opportunity for bonuses and long-term engagement Sound like your kind of gig? We’d love to hear from you. If you would like to apply please use this link https://forms.clickup.com/6943975/f/6kx77-14762/YGLSOG6H68C8WAQVRG (only applications submitted through this form will be considered!) Apply now and let’s scale some brands together!

Role Description The Paid Search Specialist position is crucial to our advertising and marketing team. In this role, you will help customers grow and acquire more clients through highly targeted PPC campaigns in Google Ads. You will regularly monitor and help optimize the performance of campaigns for multiple corporate clients and independent veterinary hospital owners. Additionally, you will help implement new strategies to bring our clients the best campaign performance and experience possible. - Strategize, develop, and maintain multiple Google Ad campaigns for veterinary hospitals and clinics - Monitor and report on the performance of campaigns as they relate to customer goals and conversions - Communicate via phone, Zoom, or email with customers, advising on how to grow their business and improve ROI through digital advertising - Assist in the development, implementation, and QA of Google Ad Campaigns and assets Qualifications - 1+ years of experience managing and optimizing multiple digital marketing campaigns at once - Proficient with Salesforce or other project management software - Demonstrable history of tracking, analyzing, and reporting on ad campaign performance - Customer service mentality: proactive and comfortable speaking with customers and defusing escalations as necessary - Ability to monitor trends and use data to drive effective decision-making - Thrives in a fast-paced, high-growth environment with a high level of drive, accountability, and attention to detail - Proven ability to work with other functional areas to achieve company-wide success in meeting objectives - Google Ad, Google Analytics, and Google Tag Manager certifications are a plus! Benefits - Retirement Benefits - Childcare & Parental Leave Benefits - Health Insurance - Wellness Benefits - Professional Development Benefits - Paid Time Off and Vacation Incentives - Other Benefits - Medical coverage for employees and dependents (80-90% covered by employer) - Employer HSA contribution with HDHP - 401(k) match up to 3.5% - Dependent Care Flexible Spending Account (FSA) - Dental & Vision coverage available - Basic Life and AD&D Insurance - Short and Long Term Disability - 13 Paid Annual Holidays - Paid Parental Leave - Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance - $250 Annual Stipend for Learning and Development - Hourly Pay - $26 - $29 USD Company Description Petvisor is the parent company of a family of brands that includes PetDesk, Vetstoria, WhiskerCloud, Kontak, and Groomer.io. Petvisor equips veterinary practices and pet services businesses with a suite of mobile-enabled tools, facilitating better communication, service, and client retention. The company’s innovative approach supports over 10,000 veterinary clinics, 400 grooming facilities, and over 20 million pet parents globally. We are an equal opportunity employer and strive for a culture where everyone feels empowered to celebrate their whole, authentic selves at work. We encourage varied approaches and points of view to cultivate an inclusive workplace where difference is valued. Diversity fuels innovation and strengthens our bond with our customers and the communities we serve. Our recruiting process is rooted in “Who: The A Method of Hiring” and consists of an average 2-week hiring timeline. This standardized interview process allows candidates to answer the same questions, experience the same process, and ensure a fair performance review from multiple perspectives. Please, no external recruiters—candidate profiles submitted from external recruiting agencies will not be considered. Notice at Collection to Applicants Residing in California: Depending on your location, the California Consumer Privacy Act (CCPA) may regulate how we manage job applicants' data. Our full notice outlining how your data will be processed as part of the application procedure for application locations is available at this link. By submitting your application, you agree to our use and processing of your data as required.