Inspiring all girls to be Strong, Smart and Bold.
Website Experience & Optimisation Manager
Location
Australia
Posted
63 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Website Experience & Optimisation Manager
Girls Inc. Of Greater Miami
The Role Over 1.2 billion unique visitors hit Linktrees every month — but before they become users, they start on our marketing website. That's hundreds of thousands of visitors a day, and growing. This role owns what they experience when they get there. We're looking for a Website Experience & Optimisation Lead to own Linktree's marketing website as a product: its strategy, its experience, and its performance. Every channel we're investing in — SEM, paid social, SEO — points to the same place. We're scaling the traffic. This role owns what happens when it arrives. You'll define what gets built, direct how it's executed, and own whether it's working — from landing pages and campaign launches to always-on experiences. CRO and SEO performance are core to everything you do: you'll ensure the site converts the traffic we're paying for and ranks for the traffic we're earning. Your first priority is building a structured experimentation engine and improving conversion across our highest-traffic pages. Personalisation, localisation, and deeper site architecture follow from there. You won't just optimise what exists. You'll define entirely new page types, experiences, and user journeys — then validate them through rigorous testing. If you have opinions about how a page should feel, not just whether it converts, you'll thrive here. What You'll Own - Website experience ownership: Own the marketing website as a product. Define its roadmap, set clear goals for each page and journey, and continuously improve it across conversion, engagement, and experience quality. Diagnose where visitors drop off by device, geo, traffic source, and intent. Think in systems and user journeys, not individual pages. - Experimentation program: Run a consistent experimentation cadence (typically 10–15 tests per quarter), prioritising high-impact opportunities on core user journeys. Proper sample sizing, guardrails, single-variable discipline. Weekly scale/kill/iterate decisions published to the team. - Campaign & page direction: Define and ship landing pages for campaigns, GTMs, and vertical launches (2–3 new pages or 4–6 iterations per week). Own the experience end-to-end: information architecture, messaging hierarchy, social proof placement, and QA before anything goes live. Direct the Marketing Website Designer on visual execution and co-own the component library with them and the Website Engineer. - Message-match for paid channels: Every ad lands on a page that continues the same conversation. Partner with Performance Marketers and the Creative Strategist to choreograph above-the-fold messaging, proof hierarchy, and CTAs to the audience segment and traffic source. - SEO visitor experience: Work with the SEO Lead and Content team to ensure organic visitors land on pages built to convert, not just rank. - Personalisation: Build dynamic experiences based on traffic source, visitor behaviour, geography, and logged-in/out status using Hightouch and Webflow’s logic layer. - Global localisation: Adapt the marketing site for priority non-English markets. This means localised messaging, social proof, pricing presentation, and page structure that converts locally. - Mobile experience & performance: Our marketing site is desktop-optimised. You’ll change that. Redefine information hierarchy, interaction patterns, and page structure for mobile-first visitors. Not just responsive layouts, but experiences built around how people actually browse and convert on their phones. Set and enforce performance budgets (LCP < 2.5s). Own the event schema in Amplitude, measurement governance, and match rate quality. What You'll Bring - 4+ years leading web experience, CRO, or growth at a product-led or SaaS company. You’ve both defined new digital experiences and optimised existing ones, with a track record of measurable conversion improvements you can point to and explain. - A product mindset toward the marketing website: you treat it as a living product with a roadmap, not a collection of static pages. Experience defining campaign landing pages, logged-out product experiences, or dynamic web experiences. Not just A/B testing what already exists. - Comfortable shipping pages hands-on in Webflow or similar tools. You don’t rely on others to bring ideas to life, and can ramp quickly on our stack. - Deep experience with product analytics (Amplitude or equivalent), experimentation platforms (Statsig or equivalent), and customer data platforms (Hightouch or equivalent). - Comfortable with experimentation methodology. You understand statistical significance, know when data is telling you something versus nothing, and can design tests that produce actionable reads. You don’t need to be a statistician, but you need to be rigorous. - You have strong taste in what makes a high-converting page, from messaging hierarchy to visual flow to proof placement, and can give precise, actionable feedback to designers. You know what a great page looks like before the data confirms it, and you won’t ship something that doesn’t meet the bar. You think in user journeys: ad → landing page → signup is one continuous experience. - Builder mentality. You’d rather ship and learn than wait for perfect. You’re a high-leverage operator who can define the experience, direct the team, and use data to make fast decisions, supported by performance marketers and data partners who carry the deeper channel and statistical expertise. - Strong opinions, loosely held. You have a point of view on what will convert, but you let the data decide. - Curious about AI and new tools. You lean in when there’s something that could help you move faster, test more variants, or make the site smarter. Nice to have - Experience with international/localised web experiences. - Knowledge of GTM and server-side tagging. - Experience with Hex or equivalent for analysis and reporting. - Strong UX sensibility. You can sketch a wireframe, write a detailed brief, and give precise visual feedback, even if you’re not the one pushing pixels. Why this role, why now Millions of visitors, real impact. Your work won’t sit in a staging environment. Every page you define, every experiment you run, will be live in front of millions of visitors, driving real growth for a product used by creators, businesses, and brands around the world. A team already in motion. You’re not walking into a broken system. Our Growth team is already driving strong results, and you’re here to make the most visible surface of that engine work harder. You’ll have a dedicated Website Designer, Website Engineer, and strong cross-functional partners already aligned and moving. Define the playbook. This isn’t a mature function you’re inheriting. You’ll build the experimentation program, the campaign landing page process, the personalisation framework, and the localisation workflow from the ground up. High autonomy, high visibility. We test fast, share learnings openly, and back the people closest to the work to make the call. If you have an idea for how to make the site convert better, you’ll have the autonomy and the tooling to prove it. Our Story We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category – and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products – all in one link. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom, Target, Sephora, Vuori, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you. Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome. How we’ll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you: - An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours! - 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees. - Employer contribution towards your retirement. - Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. - Employee stock option program - we want each and every employee to share in the company’s success. At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.
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ServiceNowAs the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C," as we like to call it). With more than 8,100+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us, visit www.servicenow.com/careers. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description We are seeking a Web Experience Manager to own conversion optimization and content gating strategy across ServiceNow.com, with focus on the full customer lifecycle—from prospect acquisition through customer expansion and adoption. This role operates as a horizontal layer across all web experiences, partnering with other Web Experience Managers to ensure we present the right content at the right time to drive buying decisions, reduce friction, and deliver quality leads. The ideal candidate brings expertise in conversion rate optimization, lead generation strategy, AI-driven personalization, and full-funnel growth tactics that serve both prospective and existing customers. This role requires fluency in conversion optimization, testing methodologies, and the ability to operate independently while collaborating across multiple web experience areas and marketing functions. Responsibilities Conversion Strategy & Optimization - Own the overall conversion optimization strategy for ServiceNow.com, ensuring web experiences effectively drive buying decisions and quality lead generation across the customer lifecycle. - Partner with Homepage, Product & Solution Pages, Customer Stories, and other Web Experience Managers to identify and implement conversion improvements across their respective areas. - Design and execute comprehensive testing strategies (A/B tests, multivariate tests, personalization experiments) focused on conversion rate improvement across key user journeys. - Leverage AI-driven personalization and interactive experiences to deliver relevant content and calls-to-action that guide visitors toward meaningful engagement. - Optimize form experiences, demo request flows, contact sales paths, and other conversion touchpoints to reduce friction and improve completion rates. - Apply behavioral analytics, user testing, and data insights to continuously improve conversion performance across the site. - Own conversion-related performance metrics including conversion rates, form completion rates, lead quality scores, and influenced pipeline. Content Gating Strategy - Define and own the content gating strategy for ServiceNow.com, balancing lead capture objectives with reduced friction and easy education about our platform. - Establish frameworks for when to gate content and when not to gate, ensuring prospects can learn about ServiceNow seamlessly while capturing interest at optimal moments in their journey. - Partner with Demand Generation, Integrated Marketing, and Content teams to align gating strategy with campaign objectives and content types (reports, guides, tools, webinars, etc.). - Test and optimize gated content experiences, forms, and progressive profiling approaches to maximize both lead volume and lead quality. - Monitor gating performance and adjust strategy based on data, ensuring alignment with lead generation goals and user experience principles. Full-Lifecycle Growth - Drive growth initiatives across the complete customer lifecycle, including prospect acquisition, customer retention, expansion, and adoption. - Develop web experiences that help existing customers realize value from their current platform and products, discover new capabilities, and adopt new features. - Create personalized pathways for existing customers to explore additional products, understand new releases, and deepen platform utilization. - Partner with Product Marketing and Customer Marketing to translate product launches, feature releases, and customer success initiatives into effective web experiences. - Balance acquisition-focused conversion tactics with retention and expansion strategies to support full-funnel business objectives. Testing & Experimentation Leadership - Lead a culture of experimentation and continuous improvement, promoting data-informed creativity across conversion and growth initiatives. - Design rigorous tests with clear hypotheses, success metrics, and statistical validity to ensure learnings drive meaningful improvements. - Analyze test results using Adobe Analytics and Adobe Target, translating findings into actionable recommendations for the broader web experience team. - Proactively propose optimization opportunities based on analytics, heatmaps, user feedback, and behavioral data. - Share testing methodologies, learnings, and best practices with other Web Experience Managers to elevate team capabilities. - Mentor peers on conversion optimization techniques, testing practices, and data analysis approaches. Stakeholder Collaboration - Serve as the conversion and growth subject matter expert, building strong relationships with Demand Generation, Marketing Operations, Integrated Marketing, Product Marketing, and Customer Marketing teams. - Align closely with Marketing Operations on lead quality standards, scoring models, and how web conversion optimization supports pipeline goals. - Communicate clearly with stakeholders about conversion strategies, testing roadmaps, performance results, and optimization opportunities. - Influence cross-functional partners to adopt data-driven, test-and-learn approaches to conversion improvement. - Represent conversion and growth initiatives effectively in planning forums, campaign reviews, and optimization discussions. - Partner with Product Management teams to communicate business requirements for personalization, targeting, and conversion capabilities. Continuous Improvement & Knowledge Sharing - Stay current on conversion optimization trends, personalization technologies, AI-driven targeting, and growth marketing best practices. - Contribute to broader web experience governance, testing standards, and optimization frameworks. - Mentor team members on conversion best practices, form optimization, gating strategies, and testing methodologies. - Promote a customer-centric approach that balances business objectives with user experience and friction reduction. Qualifications You Have: - 5-7 years of experience in conversion rate optimization, digital marketing, growth marketing, or web experience management. - Proven ability to manage conversion optimization initiatives end-to-end with limited oversight, driving measurable improvements in lead quality and quantity. - Deep expertise in A/B testing, multivariate testing, personalization, and experimentation methodologies with demonstrated impact on conversion rates. - Strong understanding of content gating strategy, lead generation tactics, and how to balance friction reduction with lead capture. - Experience with full-funnel growth strategies that span acquisition, retention, expansion, and adoption across customer lifecycle stages. - Highly analytical with ability to leverage data from analytics, heatmaps, surveys, and testing platforms to drive optimization decisions. - Demonstrated ability to connect user behavior insights with conversion improvements and business outcomes. - Ability to work horizontally across multiple web experience areas, supporting and influencing other team members. - Strong communication and stakeholder management skills with ability to influence Demand Generation, Marketing Ops, and cross-functional partners. - Self-directed with ability to proactively identify opportunities, design tests, and drive results independently. Technology and Domain Expertise: - Expert-level proficiency with testing and personalization platforms—Adobe Target strongly preferred. - Strong experience with web analytics platforms (Adobe Analytics preferred) and ability to analyze user behavior, conversion funnels, and test results. - Hands-on experience using web content management systems (Adobe Experience Manager preferred) to implement and optimize conversion experiences. - Deep understanding of form optimization, progressive profiling, lead scoring, and how web experiences integrate with marketing automation. - Knowledge of AI-driven personalization, recommendation engines, and dynamic content delivery strategies. - Familiarity with interactive experience tools, calculators, assessments, and engagement tactics that drive conversion. - Understanding of SEO, web accessibility (WCAG), and user experience principles as they relate to conversion optimization. Preferred Experience: - B2B enterprise or SaaS marketing experience strongly preferred. - Experience working closely with Demand Generation and Marketing Operations teams to optimize lead generation programs. - Background in growth marketing with focus on full customer lifecycle, not just acquisition. - Experience implementing AI-powered personalization and targeting strategies. - Knowledge of customer journey mapping, behavioral segmentation, and lifecycle marketing. For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. - Employee Type: Regular - Region: AMS - North America and Canada - Work Persona: Flexible or Remote
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