• Deliver mission-critical marketing execution across lending segments by creating compelling content, conducting targeted research, and managing key projects that drive our go-to-market strategies and strengthen FICO's competitive position. • Transform complex analytical concepts into accessible, engaging materials that resonate with executives, risk managers, and technical decision-makers across various lending verticals and customer segments. • Drive research and competitive intelligence initiatives that inform strategic decision-making, including market analysis, customer insights gathering, and competitive positioning that supports our segment marketing teams. • Manage cross-functional projects and streamline marketing processes to improve team efficiency, ensure consistent content quality, and accelerate delivery timelines across multiple initiatives simultaneously. • Support messaging development by synthesizing market intelligence, customer feedback, and industry trends into actionable insights that strengthen our positioning and value propositions.

• Shape FICO's marketing strategy in critical mortgage and capital markets segments. • Lead marketing strategy for FICO's mortgage and capital markets portfolio, developing engaging content and campaigns. • Drive market positioning and messaging that articulates FICO's unique value proposition across the mortgage lifecycle. • Create compelling narratives around complex analytical solutions that resonate with C-level executives and technical decision-makers. • Conduct competitive analysis and develop differentiated positioning that showcases FICO's unique advantages in mortgage risk assessment and capital markets analytics. • Execute integrated go-to-market strategies while developing mortgage and capital markets-specific content. • Establish systematic content production that supports pipeline generation and sales acceleration across multiple customer segments. • Build deep market intelligence by developing data-driven ideal customer profiles and market segmentation strategies. • Stay current with regulatory changes, industry trends, and competitive dynamics impacting the mortgage and capital markets business.

• Lead the entire Product Marketing function with clarity, strategic insight, and action • Define and refine Haus’ positioning, messaging, and narrative across all products and customer segments • Own competitive intelligence, market research, and customer insights to inform product direction and GTM strategy • Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value • Drive all launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes • Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs • Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion • Ensure the entire GTM organization has a cohesive understanding of our products, market, and differentiation • Establish a consistent framework for value propositions, audience segmentation, and pricing and packaging • Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership • Establish and grow a successful Analyst Relations Program • Mentor and grow a high-performing PMM team with a culture of excellence, accountability, and curiosity

• Own messaging and positioning for your product area or customer segment • Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally • Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS • Develop customer-facing narratives, including website copy, product pages, launch assets, and lifecycle messaging • Create sales enablement materials including pitch decks, one-pagers, battle cards, click-through demos, and competitive assets • Design, run, and synthesize customer and market research to uncover insights that inform positioning and GTM opportunities • Partner with revenue teams to ensure messaging consistency across website, ads, lifecycle marketing, and email • Track and communicate launch performance, customer feedback, and competitive changes