• Lead the entire Product Marketing function with clarity, strategic insight, and action • Define and refine Haus’ positioning, messaging, and narrative across all products and customer segments • Own competitive intelligence, market research, and customer insights to inform product direction and GTM strategy • Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value • Drive all launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes • Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs • Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion • Ensure the entire GTM organization has a cohesive understanding of our products, market, and differentiation • Establish a consistent framework for value propositions, audience segmentation, and pricing and packaging • Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership • Establish and grow a successful Analyst Relations Program • Mentor and grow a high-performing PMM team with a culture of excellence, accountability, and curiosity

• Own messaging and positioning for your product area or customer segment • Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally • Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS • Develop customer-facing narratives, including website copy, product pages, launch assets, and lifecycle messaging • Create sales enablement materials including pitch decks, one-pagers, battle cards, click-through demos, and competitive assets • Design, run, and synthesize customer and market research to uncover insights that inform positioning and GTM opportunities • Partner with revenue teams to ensure messaging consistency across website, ads, lifecycle marketing, and email • Track and communicate launch performance, customer feedback, and competitive changes

• Crafting compelling product narratives and positioning • Leading cross-functional commercialization efforts • Accelerating our product-led growth strategy • Guiding packaging decisions • Mentoring 1-2 PMMs • Synthesize market trends, competitive intelligence, and user feedback to inform positioning • Partner with Product to ensure market perspectives influence roadmap priorities • Develop differentiated messaging frameworks that resonate with target personas • Lead strategic thinking around product bundling and portfolio positioning • Set vision and strategic direction for user education and in-app campaigns • Guide development of scalable user activation and retention frameworks • Establish metrics and success criteria for product adoption and PLG initiatives • Own the launch framework and go-to-market playbook for major releases • Orchestrate cross-functional launch readiness and commercial planning • Define launch tiering methodology and resource allocation • Ensure consistent positioning and messaging across launch activities • Develop pricing frameworks that align with customer value perception • Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution • Mentor PMM associate(s) to support their career growth and Marketing team goals • Establish clear roles and processes between PMM, Product, Sales, and Marketing • Create systems that enable your team to scale content production, delivery, and enablement • Drive executive-level communication and stakeholder alignment

• Own end-to-end product launches—external market releases and internal team education—with full positioning, enablement, and amplification. • Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution. • Build and run Siena Academy, creating curriculum that drives customer adoption and product value. • Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win. • Develop ROI calculators and business case materials that articulate value differentiation. • Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately. • Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals. • Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working.