• Create and deliver end-to-end brand design solutions that align with our brand’s identity, from discovery to delivery. • Collaborate with the marketing and product development teams to create and maintain a consistent visual identity for the company's digital products and online presence. • Propose, create, and develop UI designs for marketing channels and our website. • Keep visual consistency across different channels such as social media, newsletters, presentations, and the website. Maintain brand standards and help evolve visual systems. • Stay up-to-date with industry trends and technologies related to digital brand design and UI. • Design assets for our website, newsletters, marketing emails, landing pages, presentations, infographics, and other digital materials. • Establish and fine-tune our marketing design process and explore new ways to showcase the Softr brand internally and externally.

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is fast-moving, nimble, and highly collaborative group building a category-leading brand. The Creative Team partners closely with Product, Marketing, and Ops to bring every detail of our brand to life—from packaging and retail experiences to campaigns and digital storytelling. They value clarity, cross-functional partnership, innovation, and design that communicates instantly. If you’re energized by creating best-in-class work in a high-growth environment, you’ll fit right in. As a Packaging Designer, you’ll be responsible for creating, updating, and optimizing packaging across our full product ecosystem. You’ll work closely with the Creative Director to execute a cohesive brand experience for new flavor launches, new product innovations, special count configurations, and retailer-specific programs. This is a critical role for someone who’s passionate about design systems, understands CPG constraints, and loves building premium packaging that wins at shelf. What You’ll Do: Packaging Updates & Maintenance - Update and refine existing packaging for consistency, accuracy, and brand alignment - Revise packaging copy, product claims, regulatory requirements, and nutrition panels as needed - Manage iterative packaging improvements based on feedback, testing, or new brand guidelines New Flavor & Product Launches - Execute packaging for new flavor introductions and new product SKUs - Build dielines, front-of-pack visuals, icons, and flavor systems under Creative Director guidance - Ensure new designs maintain Instant Hydration’s minimal, premium aesthetic Retail Partner & Special Count Rollouts - Design packaging variations for special count offerings (6ct, 12ct, 20ct+, etc.) - Create retailer-specific packaging versions (Target, Walmart, Amazon, Wholesale) - Adapt packaging to meet retailer-specific guidelines, compliance needs, and style requirements Cross-Team Collaboration - Work closely with Ops, Product, Supply Chain, and Sales to ensure packaging accuracy - Coordinate with print vendors on production specs, mechanicals, and color accuracy - Maintain organized asset libraries, version control, and file delivery systems Brand Creative Support - Support the Creative Director in expanding the packaging system across emerging categories - Contribute to concepting for new launches, merchandising, and on-shelf storytelling - Assist with mockups, prototypes, and retailer presentations as needed

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is fast-moving, nimble, and highly collaborative group building a category-leading brand. The Creative Team partners closely with Product, Marketing, and Ops to bring every detail of our brand to life—from packaging and retail experiences to campaigns and digital storytelling. They value clarity, cross-functional partnership, innovation, and design that communicates instantly. If you’re energized by creating best-in-class work in a high-growth environment, you’ll fit right in. As a Packaging Designer, you’ll be responsible for creating, updating, and optimizing packaging across our full product ecosystem. You’ll work closely with the Creative Director to execute a cohesive brand experience for new flavor launches, new product innovations, special count configurations, and retailer-specific programs. This is a critical role for someone who’s passionate about design systems, understands CPG constraints, and loves building premium packaging that wins at shelf. What You’ll Do: Packaging Updates & Maintenance - Update and refine existing packaging for consistency, accuracy, and brand alignment - Revise packaging copy, product claims, regulatory requirements, and nutrition panels as needed - Manage iterative packaging improvements based on feedback, testing, or new brand guidelines New Flavor & Product Launches - Execute packaging for new flavor introductions and new product SKUs - Build dielines, front-of-pack visuals, icons, and flavor systems under Creative Director guidance - Ensure new designs maintain Instant Hydration’s minimal, premium aesthetic Retail Partner & Special Count Rollouts - Design packaging variations for special count offerings (6ct, 12ct, 20ct+, etc.) - Create retailer-specific packaging versions (Target, Walmart, Amazon, Wholesale) - Adapt packaging to meet retailer-specific guidelines, compliance needs, and style requirements Cross-Team Collaboration - Work closely with Ops, Product, Supply Chain, and Sales to ensure packaging accuracy - Coordinate with print vendors on production specs, mechanicals, and color accuracy - Maintain organized asset libraries, version control, and file delivery systems Brand Creative Support - Support the Creative Director in expanding the packaging system across emerging categories - Contribute to concepting for new launches, merchandising, and on-shelf storytelling - Assist with mockups, prototypes, and retailer presentations as needed

Role Description As a Packaging Designer, you’ll be responsible for creating, updating, and optimizing packaging across our full product ecosystem. You’ll work closely with the Creative Director to execute a cohesive brand experience for new flavor launches, new product innovations, special count configurations, and retailer-specific programs. This is a critical role for someone who’s passionate about design systems, understands CPG constraints, and loves building premium packaging that wins at shelf. What You’ll Do: - Packaging Updates & Maintenance - Update and refine existing packaging for consistency, accuracy, and brand alignment - Revise packaging copy, product claims, regulatory requirements, and nutrition panels as needed - Manage iterative packaging improvements based on feedback, testing, or new brand guidelines - New Flavor & Product Launches - Execute packaging for new flavor introductions and new product SKUs - Build dielines, front-of-pack visuals, icons, and flavor systems under Creative Director guidance - Ensure new designs maintain Instant Hydration’s minimal, premium aesthetic - Retail Partner & Special Count Rollouts - Design packaging variations for special count offerings (6ct, 12ct, 20ct+, etc.) - Create retailer-specific packaging versions (Target, Walmart, Amazon, Wholesale) - Adapt packaging to meet retailer-specific guidelines, compliance needs, and style requirements - Cross-Team Collaboration - Work closely with Ops, Product, Supply Chain, and Sales to ensure packaging accuracy - Coordinate with print vendors on production specs, mechanicals, and color accuracy - Maintain organized asset libraries, version control, and file delivery systems - Brand Creative Support - Support the Creative Director in expanding the packaging system across emerging categories - Contribute to concepting for new launches, merchandising, and on-shelf storytelling - Assist with mockups, prototypes, and retailer presentations as needed Qualifications - 3–5+ years of experience in packaging design, ideally in CPG, wellness, or beverage - Mastery of Adobe Illustrator, Photoshop, and InDesign - Strong understanding of dielines, printing processes, and production workflows - Detail-obsessed, organized, and comfortable managing multiple SKUs and deadlines - A portfolio demonstrating clean design, strong typography, and system-level thinking - Must speak / understand English and have a strong understanding of metric system - Must be able to work core Company working hours (PST) Requirements - Experience with 3D packaging mockup tools (e.g., Dimension, Cinema 4D, Blender) - Knowledge of regulatory or compliance requirements for supplements or consumables - Experience designing for sustainability or eco-friendly packaging materials - Exposure to consumer research, retail testing, or packaging performance insights - Motion/animation skills for digital renders or presentations Benefits - We offer a strong salary, tailored to attract top talent from 2-3.5k USD/month - Join an early-stage, high-growth CPG team where your packaging work shows up on shelves fast - Help define and build the packaging system and brand presence from the ground up - High ownership and rapid iteration; your designs will reach customers from day one - Be a core member of a small, senior, ambitious team aligned on clarity, science-driven products, and premium design