Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. What Makes You a Perfect Fit: - You’re a data-driven marketer who loves experimenting and improving campaign results. - You understand how to build, scale, and optimize campaigns that convert. - You thrive on combining analytical thinking with creative execution. - You’re proactive, detail-oriented, and passionate about performance marketing. Required Experience & Skills (Minimum): - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills: - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. What Does a Typical Day Look Like? A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will: - Review campaign performance dashboards and metrics. - Launch, adjust, and optimize ad campaigns based on real-time data. - Collaborate with design and content teams on new creatives. - Experiment with new targeting, bidding, or ad formats. - End the day analyzing trends and preparing strategy updates. In short: you’ll be the driving force behind scalable, data-backed marketing success. Key Metrics for Success (KPIs): - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process: - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.

• Plan, build, and optimise paid campaigns across Meta and Google • Manage budgets, campaign structures, bidding strategies, and objectives • Set up and manage tracking pixels, conversion events, and UTM parameters • Create static ad creatives and develop briefs/hooks for video creative • Write high-converting ad copy across multiple funnel stages • Run structured A/B tests across creative, copy, audiences, and offers • Analyse performance and provide clear, actionable insights • Collaborate with design, marketing, and funnel teams

Description The Paid Media Strategist is responsible for creation and execution of integrated, search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. This individual is part of the Enterprise 1 team and works closely on paid search and social strategies and collaborating with other service teams towards unified goals. This is a client-facing role who partners cross-departmentally beyond their immediate team. What You Get To Do Every Day: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. - Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. - Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. - Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. - Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. - Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. - Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. - Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. - Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals. - Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns. - Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies. - Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals. - Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies. - Work flexibly in a dynamic environment, demonstrating creativity and adaptability. - Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives. - Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes. - Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. - Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines. - Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base. - Other duties, as assigned. This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.  Requirements Requirements - Minimum 3 years of paid search experience in Google Ads, Bing Ads, Meta Ads, LinkedIn Ads - Experience at a digital marketing agency with client-facing experience - Experience in Google Shopping and Paid Social (LinkedIn and Meta ads) - Experience in Google Analytics and Looker Studio - Critical thinking, problem-solving, and troubleshooting skills - Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing - Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done - Customer service experience where you managed client relationships or had an influence on customer experience - Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data. - Consultative, analytical background through agency or client freelance contracts. - Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness Physical Demands - Primarily involves sitting at a desk and using a computer for extended periods of time. - Light physical activity is also required, such as carrying equipment or setting up for presentations. - Requires a high level of mental focus and the ability to work under pressure. - Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required. Work Authorization/Requirements: We are unable to sponsor or take over sponsorship of an employment Visa at this time. Travel: Limited travel may be required to our headquarters or to client offices. Less than 10%Affirmative Action/EEO StatementOur company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status. Why You’ll love working at OuterBox: - High-character, fun, and cohesive work culture - Competitive base salary - PTO that is genuinely encouraged - Affordable, low-deductible health insurance plans - Supplemental benefits, including employer-paid life insurance, short & long term disability insurance - 401k with company match - Remote work flexibility - Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback - Professional/individual development stipend If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply! ____________________________________________________________________________ Cohesive Culture + Good Humor + Combined Skills = Awesome Results At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024! At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box? Salary Description $70,000.00 - $80,000.00 Benefits null

Role Description Are you an Amazon PPC expert with a strong sense of ownership and an entrepreneurial mindset? Join us as an Amazon PPC Account Manager, where you’ll take charge of campaigns, collaborate with AI agents, and drive exceptional performance and ROI. Your Mission: Day to Day Responsibilities - Work with a team of Amazon PPC managers to deliver top-performing campaigns. - Oversee multiple high-impact Amazon PPC accounts across Sponsored Products, Sponsored Brands, and Sponsored Display. - Partner with in-house AI agents to execute and optimize campaigns efficiently. - Develop and implement PPC strategies aligned with client goals, using AI-driven insights to boost conversions and ROI. - Manage client relationships—understand objectives, share strategic recommendations, and ensure satisfaction. - Track and analyze performance data to make informed, AI-assisted optimizations. - Conduct keyword research, A/B testing, and audience segmentation using advanced tools. - Stay ahead of Amazon trends, platform changes, and AI innovations to maintain a competitive edge. - Collaborate cross-functionally to align PPC strategies with broader brand initiatives. Qualifications - 2+ years of hands-on Amazon PPC experience with solid experience leading a team of PPC managers. - Entrepreneurial mindset with ownership over growth and campaign performance. - Expertise in Amazon Advertising Console (Amazon Ads) and third-party PPC tools. - Strong analytical skills—ability to interpret data, draw insights, and make data-driven optimizations with AI tools. - Excellent communication skills—confident in managing client relationships and explaining complex PPC and AI-assisted strategies. - Proven ability to define Amazon PPC strategies and execute campaigns that drive measurable results. - Proficiency in Amazon Seller Central, Helium 10, PPC automation software, and other related tools. - Experience with budget management, bid strategies, and conversion tracking. - A proactive, problem-solving mindset with a passion for e-commerce, digital marketing, and AI-assisted workflows. Benefits - Working completely remote. - Location independence. - 15 Paid leave days. - 8 leave days for National Holidays. - 1 leave day for Birthday. - Quarterly bonus. - Annual (performance-based) salary increase policy. - Long-term position with the opportunity to grow in a stable and growing Agency. - Great opportunity to grow. - You’ll be joining a high-level and fast-paced team.