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Digital Services Company that cares about tangible results.
Senior Paid Media Analyst
Location
Colombia
Posted
67 days ago
Salary
0
Seniority
Senior
Job Description
Senior Paid Media Analyst
Shake Again
• Como Paid Media Analyst Senior, serás una pieza clave en la estrategia y ejecución de campañas publicitarias para nuestros clientes. • Planificación Estratégica: Diseñar y desarrollar estrategias de paid media innovadoras y efectivas, alineadas con los objetivos de negocio de nuestros clientes. • Implementación y Gestión: Configurar, lanzar y gestionar campañas en plataformas como Meta Ads, tiktok, Google, Linkedin, x, Bing, DV360, Etc. • Optimización Constante: Monitorear el rendimiento de las campañas de forma diaria, identificar oportunidades de mejora y aplicar optimizaciones continuas para maximizar el ROI y alcanzar los KPIs establecidos. • Análisis y Reporting: Elaborar informes detallados de rendimiento, interpretar datos, identificar insights clave y presentar resultados a los clientes de forma clara y concisa. • Medición Avanzada: Configurar y utilizar herramientas de medición como Google Analytics 4 (GA4) y Google Tag Manager (GTM) para asegurar la correcta atribución y seguimiento de conversiones. • Innovación con IA: Explorar y aplicar herramientas y técnicas de Inteligencia Artificial (IA) y prompting para potenciar la eficiencia y efectividad de las campañas, desde la creación de copys hasta la segmentación de audiencias. • Investigación de Mercado: Mantenerse al día con las últimas tendencias, herramientas y mejores prácticas en el ecosistema del paid media.
Job Requirements
- Experiencia comprobable de al menos 4 años en la gestión de campañas de paid media en agencias de marketing digital o roles similares.
- Dominio avanzado de las plataformas digitales y medios directos
- Sólidos conocimientos en Google Analytics 4 (GA4) y Google Tag Manager (GTM).
- Capacidad analítica para interpretar datos, generar insights y tomar decisiones basadas en resultados.
- Habilidad para trabajar de forma autónoma y en equipo, con excelentes capacidades de comunicación.
- Proactividad, orientación a resultados y atención al detalle.
- Conocimientos en Inteligencia Artificial y prompting para paid media (muy valorado).
- Nivel de inglés intermedio/avanzado (no excluyente, pero un plus importante).
- Residir en Colombia.
Benefits
- No se especifican beneficios en la descripción
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