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Organic, cold-pressed snacks that kids love and parents trust.
Regional Sales Manager, Natural Channel and Distributors
Location
Arizona
Posted
168 days ago
Salary
$120K - $145K / year
Seniority
Lead
Job Description
Regional Sales Manager, Natural Channel and Distributors
Once Upon a Farm
• Have a proactive and organized approach to sales development, addressing day-to-day operating issues as well as providing strategic direction for the Natural Channel business • Key areas of focus will encompass leadership across a variety of fronts: account management, broker management, distributor management, planning and forecasting, data analysis and reporting, new product launch and in-store execution, and the ability to help drive significant distribution gains • Drive Gross Sales • Achieve volume targets by flawlessly executing against strategic priorities • Lead the broker and distributor team members to overdrive sales execution and results • Build an accurate forecast and ensure its implementation across UNFI and KeHE • Grow market share, have expert knowledge of category and competition • Proactively communicate and develop plans for sales/share/category/competition • Identify business opportunities and help close white space opportunities • Increase TDP growth and achieve optimal placement • Define and secure new business and TDP growth • Plan and manage all merchandising activities • Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information • Regularly update and communicate progress to management • Develop and monitor business scorecards; define clear account penetration, sales, share, and highlight opportunities • Pull, analyze, and report weekly data and insights to the organization regarding Once Upon a Farm’s sales performance across each product category at both the retailer and distributor level • Closely monitor inventory through the UNFI Supplier Portal and KeHE Connect; provide forecast updates and recommendations to retailers and distributor partners as needed • Analyze retailer and distributor trends to identify key areas for focus and work with the broker team to execute
Job Requirements
- Minimum 8-10 years of retail sales with at least two years spent directly selling and/or providing sales support to Sprouts, KeHE, and UNFI
- Residence in Phoenix, Arizona, preferred
- Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent professional experience
- Strong planning and organizational skills, along with excellent interpersonal, written/oral communication, and presentation skills
- Extensive experience working directly in the Natural Channel and collaborating with broker partners to drive business initiatives
- Must be proficient in leveraging SPINs data to monitor category performance and have a deep understanding of the UNFI Supplier Portal and KeHE Connect
- Proven success with respected consumer packaged goods companies with direct Natural Channel retailer experience
- Ideally, experience in both large and small companies, thereby possessing the vision for the elements of a highly successful larger enterprise, balanced with a more hands-on approach
- Strong knowledge base for successful retail execution
- Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
- Ability to travel up to 50% (or more). This role is required to be out in the market with retailers and broker partners. Additionally, we “Farmers” do meet as a company and/or as a department a few times a year.
- Genuinely passionate about improving childhood nutrition for a healthier and happier planet
- Desire to contribute to a dynamic, high-growth, purpose-driven work environment
- Previous exposure to cross-functional work between Sustainability and Sales preferred
- Must reside in the United States to be considered for this position
- Please note that visa sponsorship is not available for this position
Benefits
- Remote-first work environment
- Annual Bonus
- 401(k) program + 4% company match after three months
- New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
- Monthly auto, cell, and internet stipend
- Quarterly Farm-to-Fridge home deliveries and Employee Discounts
- New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
- Unlimited Paid Time Off
- Paid Volunteer Time
- Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
- Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
- Vision and Dental Insurance are covered at 100% for the employee and dependents
- Life insurance
- Flexible spending account (Medical & Dependent Care) and Health Savings Accounts for applicable plans
- Employee assistance program (EAP)
- All other benefits, leaves, and insurance as required by law, based on your specific residence
- And so much more!
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