• Execute lifecycle campaigns • Manage campaign workflows • Own campaign setup and logic • Run campaign QA • Develop CRM expertise • Troubleshoot campaign issues • Support segmentation and personalization • Monitor performance and deliverability • Maintain documentation and processes

• Lead market and customer research focused on manufacturing audience groups. • Develop a deep understanding of manufacturing ERP environments and adjacent systems (PLM, CRM). • Analyze competitive solutions, buyer needs, and industry trends to inform solution positioning and go-to-market priorities. • Own positioning, value propositions, and messaging for CPQ solutions. • Partner closely with enterprise sales representatives and solution consultants to support complex deal cycles. • Own the end-to-end go-to-market strategy from planning through execution. • Work closely with Product Management to influence roadmap discussions through market and customer insight.

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this role, you will drive the business impact through the design and optimization of customer engagement initiatives. Your work will support customer activation, retention, feature adoption, and revenue growth. You will bridge Lifecycle Marketing with Product and Data, translating insights into actionable experiences that influence customer behavior. This position is ideal for a marketer with a customer journey focus, as you will own pivotal initiatives that shape business outcomes in a Product-Led Growth (PLG) environment. - Own lifecycle experience direction for assigned journeys or segments - Define target customer needs and desired behaviors - Design comprehensive lifecycle experiences across various communication channels - Translate business priorities into actionable lifecycle initiatives - Develop hypotheses to measure lifecycle initiative impacts - Collaborate with cross-functional teams for cohesive strategies - Monitor and analyze lifecycle performance and optimize based on findings - Act as an advisor on lifecycle best practices across teams Qualifications - Bachelor’s degree in Marketing, Business, or a related field - 5-7 years of experience in lifecycle or growth marketing - Proven experience owning customer journeys linked to business outcomes - Strong analytical skills with a focus on data-driven decision making - Ability to influence and collaborate cross-functionally - Experience in B2B SaaS or Product-Led Growth environments Benefits - Flexibility to work remotely or in-office as desired - Investment in professional development - Comprehensive health and wellness benefits from Day 1 - 401k plan with up to 4% match - Generous flexible time-off policy - Employee Stock Purchase Program Company Description

• Write copy for feature launches, emails, customer case studies, marketing landing pages, sales tear sheets, print collateral, white papers, video scripts, webinars + many others we haven't thought up yet. • Lead creative efforts & manage marketing programs including monthly newsletters, influencer programs, and recurring promotions. • Develop product positioning and messaging that differentiates CoSchedule features in the market. • Translate that into compelling messages that clearly communicate our product's distinctive value to prospective users. • Execute and write content optimized for SEO • Assist and execute AI content generated strategies • Collect customer feedback, testimonials and real world results from our users in order to better communicate with potential CoSchedule customers. • Assist our Marketing team to develop product-centric content that converts inbound leads into paying customers. • Assist in monitoring key analytics and conversion funnels, and recommend A/B tests, funnel adjustments, and website changes as necessary.