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Industry-leading tax compliance software for nonresidents.
Ad Operations Manager
Location
Bulgaria
Posted
87 days ago
Salary
0
Seniority
Senior
Job Description
Ad Operations Manager
Sprintax
• Ownership: End-to-end trafficking & QA of digital ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, Bing, etc. • Platform administration: pixels/tags, conversions, UTMs, naming conventions. • Budget pacing and performance tracking for assigned markets/channels. • Reporting cadence (weekly/monthly/quarterly) with actionable insights. • Stakeholder coordination with Account Managers and Country (Tax) Managers. • Playbooks & standards for campaign setup, QA, and troubleshooting; mentor juniors. • Set up, launch, and optimize campaigns (keywords/audiences, bids/budgets, exclusions, ad copy/creatives, extensions). • Run strict QA: trafficking checks, URL/UTM validation, conversion and event integrity, brand safety. • Diagnose and resolve delivery/tracking issues; collaborate with platforms and internal teams to fix discrepancies. • Conduct keyword and competitive research; recommend landing-page/on-page improvements with Content/WEB teams. • Hit market targets (tCPL, ROAS, lead volume); reallocate spend to highest-ROI campaigns. • Maintain dashboards; produce weekly, monthly, and quarterly performance reports with clear next actions. • Contribute ad copy/assets; A/B test creatives and landing pages; document learnings. • Mentor junior specialists; uphold SOPs, checklists, and error-rate standards.
Job Requirements
- Bachelors Degree
- Hands-on experience in performance marketing/ad operations within demand-gen organizations (B2B and/or B2C; multi-market).
- Proficiency in Google Ads, Meta Ads, LinkedIn Ads (and/or Bing); strong grasp of account structure, bidding, audiences, negatives.
- Solid tracking & analytics: GA4, tag/pixel setup (GTM or platform), UTM governance; confident in Excel/Sheets.
- Detail-obsessed with QA; strong communication and stakeholder management.
- Experience with B2B and B2C SAAS campaigns along all the marketing funnel.
- Experience with classic Search, PMax and AI Max, Demand Gen and combination of them; remarketing, and offline conversion imports.
- Exposure to CRO/A-B testing, landing-page iteration, and collaboration with web teams.
- BI/CRM familiarity (e.g., Looker/Power BI, HubSpot/Salesforce).
- Basic automation (rules/scripts), and familiarity with server-side tracking.
- Relevant certifications (Google Ads/Analytics, Meta).
Benefits
- Flexible Working Policy with a combination of remote and office working*
- Multisport Cards
- 22 Annual Leave Days for all employees plus additional days with length of service
- Lifework days: ½ day each quarter to get your life work done
- Flex hours where you can work your 40 hours across 4.5 days
- Additional Health Insurance including dental and vision care
- Team Buildings & Parties
- Life Insurance
- Refer a Friend Bonus
- Discounts across various stores, theatres, restaurants
- Employee CSR Programme, CluneTech Cares, with one paid Volunteer Day per year
- CluneTech Life – corporate wellness program
- Monthly Food Vouchers
- Company Paid Trainings & Learning Accounts
- #OneTeam Awards and Annual Employee of the Year Awards
- Milestone Recognition Program
- Free Sports: Football, Tennis, Volleyball
- Employee Assistance Program
- Meeting Free Days – a specific no meeting day where we encourage no meetings so you (and your team) can focus on getting things done!
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