Sprintax

• Ownership: End-to-end trafficking & QA of digital ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, Bing, etc. • Platform administration: pixels/tags, conversions, UTMs, naming conventions. • Budget pacing and performance tracking for assigned markets/channels. • Reporting cadence (weekly/monthly/quarterly) with actionable insights. • Stakeholder coordination with Account Managers and Country (Tax) Managers. • Playbooks & standards for campaign setup, QA, and troubleshooting; mentor juniors. • Set up, launch, and optimize campaigns (keywords/audiences, bids/budgets, exclusions, ad copy/creatives, extensions). • Run strict QA: trafficking checks, URL/UTM validation, conversion and event integrity, brand safety. • Diagnose and resolve delivery/tracking issues; collaborate with platforms and internal teams to fix discrepancies. • Conduct keyword and competitive research; recommend landing-page/on-page improvements with Content/WEB teams. • Hit market targets (tCPL, ROAS, lead volume); reallocate spend to highest-ROI campaigns. • Maintain dashboards; produce weekly, monthly, and quarterly performance reports with clear next actions. • Contribute ad copy/assets; A/B test creatives and landing pages; document learnings. • Mentor junior specialists; uphold SOPs, checklists, and error-rate standards.