• Own product positioning and messaging across all of Path’s products and capabilities. Develop and maintain the core narratives that differentiate us in the market. • Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success. • Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership. • Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts. • Develop deep competitive intelligence. Know the landscape cold—traditional automation, other robotics companies, manual welding operations—and translate that into actionable positioning. • Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase. • Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.

• write, present, and build decks • refine messaging • launch features • work directly with sales • challenge product teams • interview customers • host webinars • create enablement materials • shape how the market sees Cyberbit

• Craft clear, compelling product messaging that speaks to HR leaders, managers, and employees. • Plan and execute go-to-market strategies for new features, updates, and product launches. • Produce high-quality marketing collateral, including product sheets, presentations, and sales enablement materials • Conduct competitor analysis and market research to inform positioning and product strategy. • Gather and synthesize customer insights to support persona development and messaging refinement. • Collaborate with content and design teams to create case studies, blog posts, and product-related content. • Partner with the sales team to support campaigns and ensure alignment between product and customer needs. • Monitor product performance and market trends to identify opportunities for optimization and growth. • Own the content calendar end - to - end (planning - publishing - measurement) • Continuously optimize content performance for organic search (SEO)

• Design and maintain sales data infrastructure • Develop reporting for leadership visibility • Own HubSpot as a CRM • Identify process gaps and propose improvements • Support sales onboarding and training