• Build a deep understanding of our users, market, and competition to inform marketing and product strategies that fuel revenue team partners • Plan and carry out initiatives that connect our audience to our value in the most relevant way, including go-to-market launches, beta research, SWOT analyses, collateral creation, messaging and positioning experiments, etc. • Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to develop and drive effective go-to-market strategies that drive ICP awareness, acquisition, and retention • Understand the buyer's process and collaborate with Brand and Digital Marketing teams to identify optimal channels for reaching prospective customers with compelling messages • Be the in-house representative for our value and how we communicate it, working closely with Marketing, Product, Revenue, and Customer teams to power cross-functional work that drives our shared business goals forward • Leverage AI-driven tools and analytics to generate insights, validate direction, optimize campaigns, and enhance go-to-market strategies

• Build, own, and operate the company’s GTM technology stack to ensure seamless data flow • Leverage LLMs, virtual assistants, and workflow triggers to eliminate manual intervention • Establish and maintain high-performance GTM infrastructure (HubSpot, Clay, and Apollo automations) • Design and execute repeatable outbound systems at scale • Design, develop, and maintain internal-facing tools and agents for outbound personalization and qualification • Partner closely with Sales, Marketing, Customer Operations, and Engineering to test, iterate, and scale GTM experiments

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Director - REMOTE. In this strategic role, you will be tasked with transforming the market position of an essential product that's central to the integration of AI in professional services. Your vision will guide how the industry perceives time, billing, and profitability, while your storytelling ability will communicate the value of our product to key stakeholders. This role offers an unparalleled opportunity to shape narratives, drive thought leadership, and ensure the product evolves alongside technological advancements. You'll have a significant impact on go-to-market strategies and see the direct influence of your leadership on company growth and direction. - Own and evolve the positioning, messaging, and market narrative for the product as it transitions from timekeeping to profitability intelligence. - Develop thought leadership programs and integrated marketing campaigns that change firm leaders' perceptions of time, profitability, and AI. - Oversee product releases end to end, including narrative development, competitive positioning, enablement materials, and integrated campaigns. - Shape packaging, pricing, and commercial strategy for new product features powered by AI. - Partner with Product and Engineering teams to integrate market insights and competitive dynamics into the product roadmap. - Drive market credibility through engagement with analysts and the development of customer success stories and ROI analyses. Qualifications - 8+ years of B2B product marketing or related experience, with exposure to product management or GTM roles. - Strong business acumen with the ability to rapidly learn markets and articulate category trends influenced by AI. - Exceptional storytelling skills that connect technical capabilities to substantial business outcomes. - Experience in shaping packaging, pricing, or commercial strategy with direct involvement in product go-to-market processes. - Ability to lead cross-functionally and drive alignment across various teams without direct authority. - Bachelor’s degree required; MBA or advanced degree preferred. Domain experience in legal tech, professional services, or financial services is a plus. Benefits - Professional development opportunities with reimbursement for training and continuing education. - Modern, open workspaces designed to foster creativity and collaboration. - Comprehensive wellness and flexible time off programs. - Family formation benefits and support during family-building journeys. - Paid volunteer time off and a donation matching program for community support.

• Build, maintain, and improve GTM workflows across HubSpot, Gong, and connected tools • Automate GTM processes such as routing, alerts, deal enforcement, and inspections • Translate GTM strategy and revenue rules into scalable system logic • Integrate product, sales, and customer signals into GTM workflows • Support deployment of AI-assisted GTM signals (e.g. deal risk, expansion propensity) • Ensure workflow reliability, performance, and scalability • Reduce manual GTM Ops work through automation and tooling • Maintain technical documentation for GTM systems and workflows • Partner closely with Revenue Ops and GTM Execution Ops on improvements • Collaborate with TestGorilla AI Strike team to work with all GTM functions for AI-first-projects • Continuously identify opportunities to simplify and streamline GTM execution