• Craft clear, compelling product messaging that speaks to HR leaders, managers, and employees. • Plan and execute go-to-market strategies for new features, updates, and product launches. • Produce high-quality marketing collateral, including product sheets, presentations, and sales enablement materials • Conduct competitor analysis and market research to inform positioning and product strategy. • Gather and synthesize customer insights to support persona development and messaging refinement. • Collaborate with content and design teams to create case studies, blog posts, and product-related content. • Partner with the sales team to support campaigns and ensure alignment between product and customer needs. • Monitor product performance and market trends to identify opportunities for optimization and growth. • Own the content calendar end - to - end (planning - publishing - measurement) • Continuously optimize content performance for organic search (SEO)

• Design and maintain sales data infrastructure • Develop reporting for leadership visibility • Own HubSpot as a CRM • Identify process gaps and propose improvements • Support sales onboarding and training

• Build a deep understanding of our users, market, and competition to inform marketing and product strategies that fuel revenue team partners • Plan and carry out initiatives that connect our audience to our value in the most relevant way, including go-to-market launches, beta research, SWOT analyses, collateral creation, messaging and positioning experiments, etc. • Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to develop and drive effective go-to-market strategies that drive ICP awareness, acquisition, and retention • Understand the buyer's process and collaborate with Brand and Digital Marketing teams to identify optimal channels for reaching prospective customers with compelling messages • Be the in-house representative for our value and how we communicate it, working closely with Marketing, Product, Revenue, and Customer teams to power cross-functional work that drives our shared business goals forward • Leverage AI-driven tools and analytics to generate insights, validate direction, optimize campaigns, and enhance go-to-market strategies

• Build, own, and operate the company’s GTM technology stack to ensure seamless data flow • Leverage LLMs, virtual assistants, and workflow triggers to eliminate manual intervention • Establish and maintain high-performance GTM infrastructure (HubSpot, Clay, and Apollo automations) • Design and execute repeatable outbound systems at scale • Design, develop, and maintain internal-facing tools and agents for outbound personalization and qualification • Partner closely with Sales, Marketing, Customer Operations, and Engineering to test, iterate, and scale GTM experiments