• Reporting to the Senior Director of Sales, you will be instrumental in expanding WAYB's market presence through our wholesale partners. • You will be responsible for driving revenue, strengthening key relationships, and ensuring operational excellence to support our sales team. • Lead strategic growth driving revenue growth by managing and expanding relationships with current wholesale partners. • Create monthly, quarterly and annual sales forecasts, with data analysis, business logic and accuracy. • Constantly measure the business progress through sell through reporting and financial analysis. • Create product merchandising plans with assortments that meet the customers needs and address market opportunities. • Provide competitive analysis from the market, to identify gaps and opportunities. • Ensure strong working relationships with buyers, GMM’s and top executives at each account. • Identify new business, proactively monitoring the market for new wholesale leads and business opportunities. • Act as a key resource for the sales team, streamlining processes and ensuring smooth order fulfillment. • Implement process improvements to increase sales efficiency and effectiveness. • Manage KPIs, track and report on key metrics like order cycle time and accuracy to ensure business goals are met. • Act as brand ambassador, serving as the main point of contact for wholesale and direct-to-consumer customers, representing the WAYB brand. • Quickly investigate and resolve customer inquiries and sales-related issues. • Connect the sales team with operations and fulfillment partners to ensure seamless execution.

• Build and execute strategies to grow BambooHR’s Broker Channel and exceed monthly referral and revenue goals. • Manage and deepen relationships with a portfolio of broker partners as their primary point of contact. • Onboard and enable new partners to confidently identify, qualify, and refer opportunities. • Monitor partner performance, identify improvement opportunities, and drive ongoing optimization. • Collaborate with Sales, Marketing, Support, and Billing teams to ensure seamless partner experience and operational excellence.

• Own the VIP portfolio with responsibility for revenue, retention, LTV, and incentive efficiency • Continuously monitor high-value player activity to identify opportunities and risks early • Act proactively on behavioural signals to protect and grow portfolio value • Define and manage VIP segmentation, tiers, benefits, and exposure • Make fast, commercially sound decisions on rewards, limits, bespoke offers, and re-engagement strategies • Translate portfolio insights into a long-term, cross-product VIP strategy • Maintain a sharp understanding of competitor VIP propositions and evolving player expectations • Ensure the VIP offering remains clearly differentiated, credible, and desirable at the top end of the market • Work closely with CRM, product, social, acquisition, partnerships, and brand contacts to actively grow the VIP portfolio • Proactively support VIP onboarding through marketing initiatives and partnerships • Convert partnerships and sponsorships into tangible, exclusive VIP value • Design high-impact, time-sensitive VIP experiences that reinforce loyalty, status, and differentiation • Provide direction and oversight to Junior VIP Managers with clear standards and accountability

- Define product strategy and roadmaps aligned with business priorities. - Lead market, customer, and competitive analysis across clinical and technical stakeholders. - Own the full product lifecycle—from concept to launch to optimization. - Drive pricing, margin expansion, and portfolio rationalization. - Translate Voice of Customer insights from clinical physicists and end users into clear product requirements. - Partner cross-functionally with Engineering, Operations, Sales, Marketing, Quality, and Regulatory teams. - Lead successful go-to-market launches and enable sales and support teams.