• You are the strategic lead and performance driver in our content and SEO team • You have a deep understanding of our clients’ target audiences — their pain points, search intent and customer journey — and you translate these insights into measurable growth strategies • You work closely with sales and product teams to develop content that not only ranks but also generates qualified leads and fills the pipeline • You identify topics and niches for editorial plans that others overlook — not only through in-depth keyword research and competitor analysis, but also by leveraging customer insights such as sales recordings, reviews and product demos • You handle direct communication with our clients — lead strategic discussions and advise on content and SEO initiatives • You design and optimize lead magnets that provide real value and drive conversions • You collaborate with our Content Strategists on content creation and optimization • You publish content in various content management systems (Webflow, WordPress, etc.) • Terms like performance tracking and reporting in HubSpot or other CRM systems are familiar to you, and you know how to navigate these platforms

• Technical SEO: You optimize architecture, crawling, indexing and Core Web Vitals in close collaboration with our dev team • Content strategy: You develop scalable keyword clusters, landing pages and local SEO strategies with a clear traffic impact • Digital PR & Link Building: You build high-authority backlinks and coordinate campaigns with content and PR • Monitoring & Reporting: You set up KPI frameworks and dashboards, analyze performance and prioritize by ROI • Cross-team enablement: You work closely with Growth, Product and Brand to establish SEO as an integral part of our go-to-market strategy • Future Search (AI/LLM): You optimize structure, internal linking and trust signals so that content performs well in generative search results

Role Description We are looking for a Search Engine Optimization Expert to manage all search engine optimization and marketing activities. You will be responsible for: - Managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. - Managing all SEM campaigns on Google, Yahoo, and Bing to maximize ROI. Responsibilities include: - Executing tests, collecting and analyzing data and results, identifying trends and insights to achieve maximum ROI in paid search campaigns. - Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns. - Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. - Optimizing copy and landing pages for search engine marketing. - Performing ongoing keyword discovery, expansion, and optimization. - Researching and implementing search engine optimization recommendations. - Researching and analyzing competitor advertising links. - Developing and implementing link building strategy. - Working with the development team to ensure SEO best practices are properly implemented on newly developed code. - Working with editorial and marketing teams to drive SEO in content creation and content programming. - Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Qualifications - Proven SEO experience. - Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing. - Solid understanding of performance marketing, conversion, and online customer acquisition. - In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). - Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). - Experience with A/B and multivariate experiments. - Working knowledge of HTML, CSS, and JavaScript development and constraints. - Knowledge of ranking factors and search engine algorithms. - Up-to-date with the latest trends and best practices in SEO and SEM. - BS/MS degree in a quantitative, test-driven field. Requirements - Requires working from detailed instructions and occasional independent decision-making. - Ability to read, analyze, and interpret documents such as safety rules, operating and maintenance instructions, or procedural manuals. Benefits - Opportunity to work with top-tier professionals. - Flexible scheduling to choose tasks that suit your availability. - Enhanced technology for invoicing and credit card processing. - Ability to build your income and achieve financial independence.

• Develop and execute on-page, off-page, and technical SEO strategies across multiple client accounts • Conduct comprehensive keyword research to identify opportunities for organic growth • Perform regular SEO audits and prioritize actionable improvements for each client site • Optimize page titles, meta descriptions, header structure, internal linking, and URL architecture • Monitor and improve Core Web Vitals, page speed, mobile usability, and crawlability • Build and manage backlink strategies to strengthen domain authority • Make on-site updates across client websites including content edits, page creation, and structural changes • Work confidently within Webflow and other website builders or CMS platforms such as WordPress, Squarespace, Wix, or Shopify • Implement SEO recommendations directly on client websites without relying on a separate development team • Ensure all web pages are properly optimized for search at the time of publishing or updating • Build, maintain, and manage detailed SEO tracking spreadsheets and reporting dashboards in Excel or Google Sheets • Track keyword rankings, organic traffic trends, click-through rates, and conversion performance across all client accounts • Analyze data to identify patterns, issues, and opportunities, and translate findings into clear recommendations • Prepare and deliver regular SEO performance reports for internal teams and clients • Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or Moz to inform strategy and measure results • Collaborate with the in-house content writer to ensure all content is optimized for target keywords and search intent • Provide keyword briefs, content outlines, and SEO direction to guide content creation • Review and make minor content updates or SEO adjustments directly on the site when needed • Ensure meta data, alt text, schema markup, and internal links are applied consistently across all content • Manage and maintain XML sitemaps, robots.txt files, and site indexing settings • Identify and resolve crawl errors, redirect chains, broken links, and duplicate content issues • Implement structured data and schema markup to enhance search appearance • Coordinate with web teams or platforms to address technical issues that impact search performance.