• Develop & lead a comprehensive Retail Marketing strategy that drives acquisition, engagement and revenue across retail customers • Ensure all retail marketing strategies are aligned with revenue goals • Build the operating model, analytics capabilities, measurement frameworks and data infrastructure • Champion best practices in multi-channel marketing • Partner as a core member of the Retail Leadership Team

• The Guest Engagement/Lifecycle Marketing Manager serves as the strategic lead and primary client liaison for omnichannel guest engagement initiatives. • This role is responsible for owning the planning, execution, and performance of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives. • The Manager leads day-to-day operations of engagement programs while contributing to long-term engagement strategy, optimization, and innovation. • Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimization. • Develop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategies. • Lead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenue. • Serve as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnerships. • Lead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and priorities. • Oversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpoints. • Ensure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channels. • Manage review and approval workflows across clients and internal creative, production, and technical teams. • Own execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time delivery. • Set and facilitate meeting agendas; track deliverables, dependencies, and follow-ups to drive accountability. • Contribute to documentation, workflow optimization, and process improvements across engagement tools and platforms. • Partner with analytics and data teams to translate reporting into meaningful business insights and recommendations. • Analyze campaign performance, customer behavior, and engagement trends to inform future strategy and experimentation. • Regularly present insights, learnings, and next steps to clients and internal stakeholders. • Provide guidance and support to junior team members including Coordinators and Specialists. • Mentor and develop talent, fostering a culture of collaboration, ownership, and continuous improvement.

• Build and maintain referral relationships with: Hospitals and discharge planners • Skilled nursing and rehab facilities • Assisted and independent living communities • Care managers, social workers, and community partners • Promote our non-medical home care services to the community • Represent our agency at networking events, health fairs, and meetings • Track leads, referrals, and conversions • Collaborate with leadership to grow brand awareness and census

• Design and execute targeted nurture and trial engagement campaigns that accelerate prospect movement through evaluation, shortening sales cycles and increasing trial conversion rates • Own the end-to-end marketing customer journey from onboarding through expansion and renewal, orchestrating coordinated touchpoints across Customer Success, Product Marketing, and Regional Marketing, to develop and align the overall customer experience • Optimize retention and maximize lifetime value by identifying at-risk segments and designing proactive engagement interventions in coordination with Customer Success support efforts • Develop multi-persona communication strategies that reflect the distinct decision-making and usage patterns of teachers, administrators, and district leaders—ensuring every lifecycle touchpoint resonates with its intended audience • Design and execute omni-channel lifecycle campaigns (email, paid media, in-app, direct mail) with persona-specific messaging that addresses distinct priorities of teachers, administrators, and IT stakeholders; develop and optimize automated nurture flows using marketing automation platforms • Establish and own comprehensive lifecycle dashboards that track feature activation, engagement velocity, time-to-value, expansion revenue, renewal rates, and NRR; identify patterns in customer success, at-risk segments, and expansion opportunities • Lead strategy sessions and ongoing alignment with Product, Product Marketing, Customer Success, Regional Marketing, and Sales to ensure lifecycle initiatives support business goals and create seamless customer experiences. • Write and design engaging content for email and in-app channels, maintaining brand voice and consistency.