Role Description Are you passionate about the future of beef production and ready to combine your commercial drive with technical expertise? Join Genetics Australia and play a pivotal role in helping producers improve herd performance, profitability, and long-term sustainability. We are seeking a high-performing Regional Sales Consultant – Beef to drive growth across Queensland and Northern Australia, partnering with progressive producers and retailers to deliver cutting-edge genetics, reproduction solutions, and precision management services. This is more than a sales role – it’s an opportunity to become a trusted advisor to beef producers. You will be responsible for growing market share and delivering strong commercial outcomes, while working closely with customers to unlock herd improvement opportunities aligned to their business goals. With a strong focus on value creation, you will build deep relationships, influence adoption of new technologies, and position Genetics Australia as a partner of choice in the industry. Qualifications - Proven success in a sales role, ideally within the agricultural sector - Strong commercial acumen and experience achieving sales and margin targets - The ability to build credibility as a trusted advisor with customers - Excellent communication, influencing and negotiation skills - A proactive, resilient and outcomes-focused mindset - Experience with CRM systems and data-driven sales approaches Requirements - Background in Animal Science, Agriculture or a related field (desirable) - Knowledge of beef genetics, breeding or herd management (desirable) Benefits - Be part of a respected, innovation-led organisation in the agri sector - Work directly with producers to drive meaningful on-farm outcomes - Autonomy and flexibility in a remote, field-based role - Competitive remuneration with performance incentives - Opportunity to shape the future of beef production in Australia

• Lead a field-focused team dedicated to driving deep activation and usage across strategic national franchise networks. • Execute a repeatable field playbook to empower individual offices to thrive on the Xero platform. • Act as a hands-on sales coach, raise the bar on pipeline discipline and activity. • Remove friction and amplify successful strategies by partnering with internal success managers and cross-functional teams. • Develop and refine coverage models and playbooks for large, multi-location franchise networks. • Establish a high-rigor operating cadence including weekly 1:1s, call coaching, and pipeline reviews. • Drive adoption of key ecosystem solutions like Melio and Syft to ensure full value understanding of the Xero platform. • Collaborate with Marketing to design and launch activation sprints and office blitzes driving rapid product usage.

• Delivering Sales Plan • Execute on Planned Joint Business Planning Objective thru the year. • Penetration of 3M Product in Trade Channel- Level 2-3 distribution & Retailer engagement • Drive Sales Promotors for Route –Daily call coverage & Order collection, customer engagement activations, merchandise the retail outlets. • Look for sales promotion scope with Given budget to drive premium value portfolio. • Launch of New Product to gain maximum share in the competitive market place. • Optimize and appoint channel partners as per coverage model and Division priorities • Develop and execute Trade Marketing calendar along with Marketing Teams • Achieve new Retailer enrollment as per planned coverage model for penetration. • Achieve Account Receivable Targets • Channel Business Reviews- Weekly/Monthly Share leads and Opportunities / Creating a Healthy hopper and closing the leads with Channel Sales Reps • Deliver Cross Selling Plan & DSR Driven Sales Generation Plan • Create Pipeline of Sales execution via SFDC & Drive conversions of leads into Sales.

• Delivering Sales Plan Execute on Planned Joint Business Planning Objective thru the year. • Penetration of 3M Product in Trade Channel- Level 2-3 distribution & Retailer engagement • Drive Sales Promotors for Route –Daily call coverage & Order collection, customer engagement activations, merchandise the retail outlets. • Look for sales promotion scope with Given budget to drive premium value portfolio. • Launch of New Product to gain maximum share in the competitive market place. • Optimize and appoint channel partners as per coverage model and Division priorities • Develop and execute Trade Marketing calendar along with Marketing Teams • Achieve new Retailer enrollment as per planned coverage model for penetration. • Achieve Account Receivable Targets Channel Business Reviews- Weekly/Monthly • Share leads and Opportunities / Creating a Healthy hopper and closing the leads with Channel Sales Reps • Deliver Cross Selling Plan & DSR Driven Sales Generation Plan • Create Pipeline of Sales execution via SFDC & Drive conversions of leads into Sales.