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DEPT Agency aims to be a leading digital services provider specializing in digital products, marketing solutions, and advertising experiences. The company fosters a collaborative,
Senior Data Analyst
Location
New York
Posted
151 days ago
Salary
$85 / hour
Seniority
Senior
Job Description
Senior Data Analyst
DEPT Agency
• Participating in discovery and requirements sessions to understand business goals and translate them into tracking plans • Collaborating with developers and the Analytics Lead to design and document data layer specifications for GA4 tracking • Implementing and validating events using Google Tag Manager, including tag configuration, triggers, variables, and testing • Configuring and maintaining Google Analytics 4 properties, including events, parameters, custom dimensions, and conversions • Troubleshooting and validating tracking with debugging tools such as GA4 DebugView, Tag Assistant, or similar tools • Supporting GA4 data exports and modeling within BigQuery to structure data for reporting and analysis • Building reports and dashboards using Looker Studio or other visualization tools to communicate insights • Performing quality assurance, audits, and ongoing maintenance to ensure accurate and consistent measurement • Collaborating with media, strategy, and development teams to ensure analytics aligns with overall business objectives • Supporting documentation, tagging governance, and measurement frameworks • Staying current with analytics best practices, privacy standards, and updates across the Google ecosystem
Job Requirements
- 3-6 years of digital analytics experience, ideally in an agency or multi-client environment
- Experience with Google Analytics 4 setup, configuration, event tracking, and reporting
- Strong experience with Google Tag Manager for implementing and validating tracking
- Familiarity with BigQuery, including understanding of GA4 export schema
- Ability to translate business requirements into measurement requirements and technical specifications
- Strong analytical skills with high attention to detail and accuracy
- Clear communication abilities and comfort working with cross-functional teams.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Remote work options
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