• Serve as the senior marketing lead for top-tier clients, driving strategic direction, performance outcomes, and client satisfaction across Amazon and marketplace platforms. • Develop and execute data-driven marketing strategies that balance short-term ROI with long-term brand growth, leveraging insights to optimize spend and impact. • Lead high-level client engagements, including growth discussions, business reviews, and new business pitches, while identifying opportunities for expansion. • Mentor and develop a high-performing team of ad managers and specialists, fostering collaboration, innovation, and operational excellence. • Partner cross-functionally with business development, creative, and strategy teams to strengthen processes, elevate marketing standards, and stay ahead of market trends.

• Engage telephonically with members, caregivers, and providers to develop a comprehensive plan of care, identify key strategic interventions, and address the members needs at various stages along the care continuum. • Serve as an extension of the care team by collaborating with PCPs, specialists, other clinicians, and member to meet health care goals through development and implementation of Care Plans. • Assess the member’s ongoing care needs and progress towards goals throughout the plan duration and make revisions as needed to address changes in the member’s condition, lack of progress toward goals of the care plan, preference changes, and transitions in care settings. • Coordinates plan of care with goals of member stabilization, decreased admissions, medication management, behavior change and ability to self-manage. • Coordinate patient education in support of standards of care guidelines and related health issues using the most appropriate modality for the member. • Identify relevant benefit and community resources, evaluates Social determinants of Health and facilitates referrals based on member need. • Assist the member in coordination of any additional tests, images and consults with specialists. • Perform medication reconciliation at the onset of care plan, after changes in health status, and every thirty days during the life cycle of the care plan, assessing for efficacy and drug interactions/side effects. • Facilitate and monitor the transition of care which involves moving the member from one healthcare practitioner to another as their healthcare needs change. • Implements and oversees the agreed upon plan of care as well as coordinates member follow-up post discharge. • Utilize established documentation standards to maintain quality of care plan documentation to include member progress toward their established state of being and barriers to achievement of care plan objectives and outcomes. • Abide by Value Based Care Management Program Description and Guidelines. • Meet productivity and quality metrics as outlined by leadership for each year. • Complete mandatory training and annual competency testing. • Actively participate in team huddles and contribute to clinical learning. • Remain current on clinical knowledge via self-directed learning.

• Identify and establish relationships with strategic distribution partners to accelerate sales growth. • Develop customized strategies and action plans that align with customer-specific needs, goals, and preferences. • Design solutions that address unique challenges and leverage opportunities to enhance customer satisfaction and loyalty. • Build and maintain relationships with influential distributor personas to uncover opportunities and expand stock package offerings at Distribution Centers (e.g., MV cable, VFD cables, etc.). • Lead distributor corporate-level engagements, including business reviews, presentations, and Special Pricing Agreements (SPAs). • Partner with the ATPC training team to develop a continuous education program for distributors, driving market share growth and brand recognition. • Collaborate with Product Management to identify growth opportunities through distribution by gathering market insights, analyzing product demand, and recommending product enhancements. • Work closely with the Marketing Department on strategic initiatives, co-branding efforts, and training material development to increase ATPC brand awareness. • Communicate and collaborate with ATPC’s sales team to develop effective sales approaches and maximize market share through distribution.

• Conduct TAM/SAM analysis to identify market expansion and product portfolio opportunities. • Work to achieve sales targets, revenue goals, and market share objectives. • Identify new customer acquisition targets to drive market penetration beyond existing account base. • Build and maintain long-term relationships with key clients and stakeholders within the vertical. • Act as a trusted advisor by understanding client needs and providing tailored solutions. • Lead negotiations and close high-value deals with strategic accounts. • Indirectly lead a sales team, setting clear performance expectations and goals. • Work collaboratively with existing sales reps on opportunities • Provide ongoing training and support to enhance team skills and performance. • Collaborate with sales, marketing, product development, and other internal teams to ensure alignment and seamless execution of initiatives. • Represent the company at industry events, trade shows, and conferences to enhance brand visibility and credibility. • Serve as the subject matter expert for the assigned segment, providing insights and recommendations to leadership. • Maintain accurate sales forecasts and pipelines using CRM tools. • Identify and prioritize new market opportunities to expand the company’s footprint. • Prepare regular reports on sales performance, market feedback, and competitor activity. • Ensure compliance with company policies and sales best practices. • Identify new product opportunities to meet customer specific needs and expand product offerings.