• Develop the MENA market including but not limited to converting leads into clients and acquiring and establishing business relationships with new partners • Actively hunt for trading professionals in all social and professional platforms/forums/blogs/communities with the aim of engaging them as clients/partners • Find the most effective/efficient local marketing channels to promote (in the most practical form) the company and its products • Assist in the onboarding of trading clients, Affiliates, IBs, Money Managers and other company partners and work closely with customer support to onboard new clients and provide an impeccable user experience to all clients • Work closely with marketing and back-office teams to prepare necessary sales/marketing content • Build and maintain solid relationships with prospective partners and proactively work to retain and reactivate clients and partners • Negotiate the terms of each partnership based on the existing rebate structures • Assist in the monitoring of affiliates and partners on a regular basis to optimize their activities and performance and work to ensure the Key Performance Indicators (KPIs) are met • Conduct regular market and competitor analysis and provide feedback on the customer journey to management • Enforce prudent approach and due diligence to the regulatory framework as per the company policies and ethics • Travel to conferences and business meetings where required

• Sales Target: Independently achieve a target through proactive business development and sales strategies. • Product Demonstration and Training: Conduct effective product demonstrations and training sessions to showcase the value of our software solutions to potential clients. • Lead Generation: Generate Sales Qualified Leads (SQLs) through targeted outreach, networking, and other lead generation activities. • Team Collaboration: Work collaboratively with internal teams to ensure a seamless transition from lead generation to deal closure. • CRM Management: Maintain accurate and up-to-date records in the Customer Relationship Management (CRM) system. • Market Knowledge: Stay informed about industry trends, competitors, and market conditions to identify new business opportunities.

• Develop new business opportunities via telephone and electronic communications • Initiate sales process by cold calling, strong emphasis on outbound phone calls • Develop a complete understanding of the organization’s structure and key buying influences of appropriate C-Level decision makers • Follow up on suspect opportunities and conduct research to identify and further quality potential prospects • Conduct a thorough needs analysis and determine prospects budget, decision makers, need, and timelines (BANT) • Build and cultivate potential prospect relationships by initiating communications and conducting follow-up communications to BANT qualify opportunities for the sales organization • Work with the client managers to ensure an ideal handoff of BANT qualified prospects • Work with the Sales Integration Manager to develop and grow the sales pipeline with highly qualified sales opportunities • Manage data for new and prospective clients in database, ensuring all communications are logged, information is accurate, and documents are attached • Participate in training designed to complement the needs of the role • Prepare and analyze lead pipeline reports and dashboards

• Actively manages direct outreach to current and prospective healthcare and academic organizations to understand their needs, propose AACN solutions, and secure sales. • Involves understanding the target audience, market opportunities, and effective sales channels to drive success. • Works in conjunction with the Business Development Manager and team on strategic planning for future growth. • Actively engages with other interested parties to understand the current industry environment and issues that matter most to healthcare leaders, our nurse community, and their patients. • Collaborates with cross-functional teams to evaluate opportunities, create business plans, and manage projects. • Facilitates the Business Development Process by maintaining day-to-day contact with external B2B customers. • Researches and understands the individual B2B customer organizations and identifies opportunities to align AACN’s products with key clinical and business objectives. • Identifies emerging industry trends and participates in market research. • Leads communication with key collaborators and reports progress and project accomplishments. • Drives sales, upsell/cross-sell, close deals, and meet or exceed individual and team sales goals. • Uses CRM software, such as HubSpot, to track customer interactions. • Supports new B2B-related programs, initiatives, and product launches maintaining cross-functional alignment.