Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager - REMOTE. In this role, you will be instrumental in scaling lifecycle-focused campaigns that enhance the customer experience throughout their journey. You will engage with various marketing teams to develop effective strategies that leverage data insights for targeted program execution. Your contributions will significantly impact customer acquisition, retention, and cross-selling efforts, ultimately driving measurable business results. This strategic position demands collaboration across multiple departments and innovative thinking to elevate brand presence in the competitive landscape. - Partner with key marketing teams to align lifecycle campaigns with customer journey moments. - Develop engaging campaign messages and visuals that distinguish the brand in B2B markets. - Drive global campaign orchestration for product launches and strategic growth initiatives. - Ensure consistency across multiple channels including email, digital media, and events. - Utilize AI tools to enhance campaign efficiency and personalization. - Foster team collaboration and clarify roles to maximize impact throughout the customer journey. Qualifications - 5+ years of experience in B2B marketing, demand generation or campaign management. - Proven track record of managing global multi-channel campaigns end-to-end. - Growth marketing mindset with expertise in testing and optimizing strategies. - Data-driven approach to decision making and campaign measurement. - Experience in using AI tools responsibly in marketing workflows. - Strong collaboration and interpersonal skills across cross-functional teams. - Capability to coordinate with specialized marketing teams effectively. - Familiarity with ABM/ABX and AI-powered marketing platforms. Benefits - Flexible working hours and remote work options. - Opportunity to work in a dynamic and innovative environment. - Access to professional development and training resources. - Inclusive culture that values diversity and equity. - Collaborative team atmosphere that encourages feedback and growth. - Competitive salary and comprehensive benefits package. - Performance-based incentives and recognition programs.

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager - REMOTE. In this role, you will be instrumental in scaling lifecycle-focused campaigns that enhance the customer experience throughout their journey. You will engage with various marketing teams to develop effective strategies that leverage data insights for targeted program execution. Your contributions will significantly impact customer acquisition, retention, and cross-selling efforts, ultimately driving measurable business results. This strategic position demands collaboration across multiple departments and innovative thinking to elevate brand presence in the competitive landscape. Accountabilities - Partner with key marketing teams to align lifecycle campaigns with customer journey moments. - Develop engaging campaign messages and visuals that distinguish the brand in B2B markets. - Drive global campaign orchestration for product launches and strategic growth initiatives. - Ensure consistency across multiple channels including email, digital media, and events. - Utilize AI tools to enhance campaign efficiency and personalization. - Foster team collaboration and clarify roles to maximize impact throughout the customer journey. Qualifications - 5+ years of experience in B2B marketing, demand generation or campaign management. - Proven track record of managing global multi-channel campaigns end-to-end. - Growth marketing mindset with expertise in testing and optimizing strategies. - Data-driven approach to decision making and campaign measurement. - Experience in using AI tools responsibly in marketing workflows. - Strong collaboration and interpersonal skills across cross-functional teams. - Capability to coordinate with specialized marketing teams effectively. - Familiarity with ABM/ABX and AI-powered marketing platforms. Benefits - Flexible working hours and remote work options. - Opportunity to work in a dynamic and innovative environment. - Access to professional development and training resources. - Inclusive culture that values diversity and equity. - Collaborative team atmosphere that encourages feedback and growth. - Competitive salary and comprehensive benefits package. - Performance-based incentives and recognition programs.

• Návrh a realizace B2B marketingové strategie • Segmentace B2B cílových skupin a přizpůsobení komunikace jednotlivým segmentům • Sběr a zpracování obchodně hodnotných referencí, případových studií a zpětné vazby od stávajících partnerů • Spolupráce s interními týmy (obchod, projekty, komunikace) na sladění marketingových aktivit s obchodními cíli. • Revize stávajících a používaných marketingových materiálů • Definice a tvorba nových marketingových materiálů podle potřeb B2B cílových skupin • Pravidelné osobní návštěvy u našich partnerů po celé České republice - díky nim získáš cenné zkušenosti a inspiraci pro další kampaně.

• Lead and scale marketing channels efficiency for specific brand & geo - 'budget management' • Form, develop and execute marketing strategy for a specific brand to drive efficiency and scalability in marketing campaigns and initiatives • Collaborate with the Hub leadership team to define high- and mid-level goals, objectives, and KPIs, and ensure alignment with overall business objectives • Oversee the planning, execution and measurement of marketing campaigns across various channels • Utilise data and analytics to identify trends, insights, and opportunities for optimisation, and make data-driven recommendations for improving overall marketing • Collaborate with cross-functional teams, including both - internal and external marketing and technical teams, partners, etc • Establish and maintain marketing performance metrics and dashboards, providing regular reports and analysis to stakeholders • Continuously evaluate and optimise marketing processes, workflows, and systems to enhance operational efficiency and effectiveness • Stay up-to-date with industry trends, best practices, and emerging technologies in marketing operations, recommending innovative solutions to drive growth