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Casino Manager
Location
Thailand
Posted
86 days ago
Salary
0
Seniority
Senior
Job Description
Casino Manager
Multiverse NV
• Develop and drive the promotional strategy for our online casino, tailoring offers for different regions and player segments. • Design, launch, and analyze promotions for both high-value players and the mass market, ensuring alignment with business objectives. • Manage and optimize the bonus budget in line with marketing and retention strategies. • Collaborate with Country Leads and the Lobby Owner to promote top-performing games. • Stay ahead of trends in slots, live casino, and emerging player behaviors. • Develop and execute CRM strategies, including segmentation, personalized promotions, and retention initiatives. • Create and manage customer communication channels (email, SMS, push notifications, Telegram, etc.) to optimize engagement and conversion. • Implement automation and AI-driven tactics to streamline CRM processes. • Analyze player data, promotional performance, and CRM metrics to refine strategies. • Define and track KPIs such as FTD growth, retention rates, churn reduction, and bonus efficiency. • Continuously improve segmentation models for better targeting and response rates.
Job Requirements
- Proven experience in a similar role focusing on casino promotions and CRM strategies.
- Deep understanding of casino mechanics, bonus strategies, and player segmentation.
- Strong analytical skills with the ability to interpret complex data and apply insights to drive business decisions.
- Familiarity with bonus optimization, retention strategies, and multi-channel communication.
- 3+ years of experience in a casino CRM, promotional strategy, or marketing operations role within iGaming.
- Hands-on experience using CRM tools like FastTrack, Optimove, or similar platforms.
- Strong proficiency in data analysis tools and A/B testing methodologies.
- A track record of managing bonus budgets and optimizing promotional campaigns.
- Fluency in English (additional languages are a plus).
- Ability to thrive in a fast-paced, dynamic environment.
Benefits
- Fully remote
- Competitive salary packages
- Profit sharing
- Sports/gym allowance
- Free therapy session
- Birthday gifts :-)
- Career growth and development
- Multicultural team
- 25 paid vacation days
- Excellent work-life balance and flexibility
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