• Advise the CEO and senior leadership on growth strategy for data centre–focused products. • Shape market entry and expansion approaches. • Leverage senior-level networks to identify high-impact growth opportunities. • Act as a senior commercial advisor on complex, enterprise-level sales opportunities. • Provide advisory input across the end-to-end data centre lifecycle. • Advise on how data centre design and technical decisions impact capital structuring, underwriting assumptions, and risk assessment. • Provide guidance on operational considerations affecting long-term performance and reliability. • Help define product priorities based on real-world experience.

• Advise the CEO and senior leadership on growth strategy for data centre–focused products across India market. • Shape market entry and expansion approaches, including prioritisation of customer segments, regional value propositions, and partnership-led versus direct sales models. • Leverage senior-level networks across data centre developers, operators, hyperscalers, fund managers, EPCs, and advisors to identify high-impact growth opportunities. • Support the establishment of anchor relationships that enhance credibility and accelerate adoption in priority regions. • Act as a senior commercial advisor on complex, enterprise-level sales opportunities in the data centre ecosystem. • Support large, strategic deals by opening doors to senior decision-makers. • Participate selectively in C-suite and board-level client conversations. • Help shape deal narratives, pricing logic, and value articulation. • Advise on commercial models and monetisation strategies, including enterprise licensing, platform subscriptions, and strategic partnerships. • Provide market feedback to refine positioning and messaging for developers, operators, investors, and infrastructure stakeholders. • Represent the company as a senior industry voice in high-impact forums, closed-door roundtables, and strategic industry engagements. • Advise on thought leadership themes and market narratives that reinforce authority in the DC space without relying on traditional sales-led marketing. • Provide advisory input across the end-to-end data centre lifecycle, including: • Site selection and due diligence. • Power availability, grid strategy, and energy transition considerations. • Sustainability, efficiency, and regulatory constraints. • Connectivity, latency, and network resilience. • Layout planning, structural systems, and modular / scalable approaches. • Ensure the platform reflects how data centres are actually built, operated, sold, and optimised over their lifecycle.

• Execute and optimise B2B growth programs to drive qualified pipeline, customer acquisition, expansion and cross-sell opportunities. • Support demand generation across account-based and segment-based campaigns, outbound-assisted growth motions, and product-led and content-led acquisition paths. • Partner with Sales to align targeting, messaging, and activation strategy. • Support customer marketing initiatives that drive product adoption, upsell and expansion, retention and advocacy. • Activate existing customers through campaigns and programs; support customer storytelling, case studies, and advocacy initiatives. • Help translate customer insights into scalable growth programs. • Support GTM execution for new B2B offerings and launches, including campaign setup and optimisation, channel execution and experimentation, performance tracking and iteration. • Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels. • Track and report on growth performance across B2B initiatives: pipeline contribution, conversion and velocity, program effectiveness. Ensure programs are measurable and tied to clear business outcomes; share insights and recommendations across Growth, Sales, and Marketing leadership.

• Manage and optimise paid campaigns across Meta, Google, and other channels. • Lead lifecycle channels: email, push, and in-app, and continuously optimise for activation and engagement through A/B testing. • Be an active part of growth initiatives, from planning to launch to iteration of activations, working cross-functionally. • Collaborate with the creative team to develop ads and visuals across multiple lifecycle touchpoints. • Build and maintain dashboards to monitor performance and insights.