WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE We are seeking a Paid Search Specialist who can confidently roll up their sleeves to execute campaign development, performance optimizations, and client reporting. You will be responsible for contributing to client strategy, overseeing performance, collaborating with teammates, and ensuring flawless execution of paid search campaigns from end to end. The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. The ideal candidate thrives in platform, can distill data into actionable performance insights and recommendations, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. RESPONSIBILITIES - Client Strategy - Partner with Search team members on paid search strategy and performance discussions. - Proactively identify areas for optimization and innovation across accounts. - Campaign Management & Execution - Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. - Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360. - Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met. - Translate insights into actionable next steps that drive measurable client impact. - Team Collaboration - Collaborate with internal teams to ensure campaign execution aligns with client objectives. - Manage day to day tasks and responsibilities utilizing the team’s project management platform. - Analysis & Reporting - Deliver clear, data-driven performance reports and insights to clients. - Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. - Ensure accuracy, consistency, and timeliness of reporting. QUALIFICATIONS - 2+ years of relevant paid search experience - Hands-on experience in managing monthly campaign budgets of $100k+ - Meticulous attention to detail. - Experience with Google Ads and Google Ads Editor Preferred but not required: - Experience with Google Shopping, Demand Gen, and Performance Max - Experience with Microsoft Ads, SA360, and Google Analytics BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!! SALARY RANGE The salary range for this role is $60,000 - $80,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-Remote

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end. The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. RESPONSIBILITIES - Client Strategy & Leadership - Serve as the primary client contact for paid search strategy and performance discussions. - Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. - Proactively identify areas for optimization and innovation across accounts. - Campaign Management & Execution - Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. - Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360. - Establish testing frameworks and innovation pipelines to continuously improve results. - Translate insights into actionable next steps that drive measurable client impact. - Team Collaboration & Mentorship - Collaborate with internal teams to ensure campaign execution aligns with client objectives. - Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied. - Analysis & Reporting - Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data. - Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. - Ensure accuracy, consistency, and timeliness of reporting. QUALIFICATIONS - 5+ years of relevant paid search experience. - Hands-on experience in managing monthly campaign budgets of $500k+. - Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor. - Meticulous attention to detail. Preferred but not required: - Experience with GA4. - Experience with Shopping, Vehicle Ads, and Performance Max campaigns. - Google Ads and Microsoft Ads certification. BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $80,000 - $120,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-Remote

About Blackhawk Network Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com. This position may be performed remotely anywhere within the United States except for the State of Alaska, North Dakota, or South Dakota. Employees located within 50 miles of a BHN office will be considered a "Hybrid" employee and are required to come into the office 2 days per week based on office schedule. Overview We are searching for a Director, Performance Marketing Analytics to lead our Performance Marketing Analytics team in developing a high signal, scalable data driven machine for the Global Marketing organization. This role will drive change in spend management and is highly visible, hands-on and in partnership with the Sales, Marketing teams and Product and Technology teams. You will drive the optimization of marketing investments crossing multiple regions and channels to generate revenue growth. In this role, you will oversee multiple channels and will be responsible for tracking expenses, measuring results, and providing performance reporting, insights and data-driven recommendations. This position will report to the VP of Finance and will have direct reports Responsibilities - Orchestrate a comprehensive project plan to centralize performance measurement and analysis and to drive predictive analytics for recommendations on marketing investments across multiple groups. Align with stakeholders on milestones and ensure timely completion. - Develop a robust predictable data driven engine to drive investment decisions - Provide investment recommendations with short-term and life-time value parameters - Scale high performing campaigns and reduce cost of acquisition. Perform A/B testing - Function in a dynamic environment, strategically managing contractually committed and discretionary investments. - Standardize key performance indicators and align with stakeholders on measurement methodologies - Champion data governance to ensure accuracy and reliability. Enhance data structures and tracking mechanisms. Source, manipulate and integrate data from multiple internal and external sources - Generate performance dashboards and data visualizations Qualifications - Minimum of 10 years of experience in Marketing Analytics or related field with a background in omnichannel optimization, including website optimization - Bachelor’s degree, preferably in Data Analytics or Finance - Experience in managing and developing team members - A strong track record of increasing marketing ROI and revenue through testing and predictive modelling. - Moves fast. Relentless. Tests and iterates constantly. - Experience in leading multi-faceted project plans with various stakeholders - In a data driven way, comfortable in making controversial, non-conventional recommendation - Excellent written and verbal communication skills. Ability to communicate effectively at all levels - Strong analytical skills. - Self-starter and proven problem solver - Strong process and detail orientation. Superior organizational skills - Experience in SQL, data mining, marketing and business intelligence tools. Advanced MS Excel skills We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work. Benefits Salary Range for all U.S. Residents (excluding Alaska, California, North Dakota, South Dakota): $144,770.00 to $195,450.00 Salary Range for California Residents Only: $180,730.00 to $244,000.00 Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays in the year 2026, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees. EEO Statement Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records. For Philadelphia applicants or jobs, please see a copy of Philadelphia’s ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104.

• Own senior‑stakeholder relationships and the growth agenda; turn business goals into a full‑funnel Social plan and secure alignment on options and trade‑offs. • Lead onboarding, transitions, and escalations with clarity and speed; bring renewal, expansion, and cross‑sell opportunities and support new business narratives. • Orchestrate responsible use of platform automation and features across teams (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot, measure, and scale. • Embed Bliss Point insights (Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity) in planning and budget allocation; close feedback loops with Product and Analytics. • Install simple, strong measurement habits: growth‑first innovations with clear success thresholds and read cadence (lift/holdout where feasible; otherwise sound A/Bs).