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Mammutmarsch

Mammutmarsch heißt Extremwandern. Wir zeigen Menschen, dass sie mehr können, als sie glauben.

E-Mail Marketing Manager, Segmentation

Email Marketing ManagerEmail Marketing ManagerFull TimeRemoteMid LevelTeam 11-50Since 2013H1B No SponsorCompany SiteLinkedIn

Location

Germany

Posted

92 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expGerman

Job Description

E-Mail Marketing Manager, Segmentation

Mammutmarsch

• Strategy & Segmentation • Build and prioritize clear segments (purchase behavior, lifecycle, engagement, interests, demographics) • Develop a structured targeting blueprint • Define sequencing, exclusions and frequency caps • Experimentation & Testing • Develop hypotheses → create variants → test → analyze → iterate • Systematic testing process across segment, content, frequency & offer • Clean documentation & decision logic • Campaign Planning • Weekly and monthly planning of all campaigns & tests • Management of conflict rules & sending logic • Strategic timing around events, drops and campaigns • Production & Setup • Brief copy & design teams • Build testable variants • Clean setup in Klaviyo (tracking, UTMs, QA, audience logic) • Analysis & Scaling • Interpret results (RPR, RPU, CVR, AOV, guardrails) • Derive concrete follow-up tests • Roll out successful strategies to larger segments • Build a structured content & idea database

Job Requirements

  • Proven track record in email/CRM marketing with revenue responsibility
  • Strong experimentation & analytics mindset (you think in hypotheses, variants, signals, decisions)
  • Excellent understanding of segmentation, lifecycle logic & targeting
  • Confident with Klaviyo (segments, campaigns, A/B tests, QA, deliverability)
  • Ability to correctly interpret metrics such as RPR, RPU, CVR, AOV, incrementality, unsubscribe rates
  • Intuition for content: you recognize which message fits which segment
  • Structure & systems thinking – you build processes that scale
  • Clarity in briefing copy & design
  • You don’t just want to send campaigns. You want to build systems.

Benefits

  • A brand with a real community, genuine emotion and clear positioning
  • Full ownership of one of the most important revenue channels
  • A team that takes performance seriously
  • Remote work (Germany preferred)
  • 30–40 hours per week
  • Lots of creative freedom and real strategic responsibility

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